About This Project

Soleadify rebranding: Logo & Visual Language

Client

Soleadify (Now Veridion)

Soleadify is a new-age data provider with unprecedented coverage of SMBs, accurate classification, and in-depth insights based on real-time updates.

Challenge:

Always driven by the complexity of AI and machine learning, they build more efficient ways of getting more data and getting more out of it. Urged on reliability and completeness, their datasets have yet to be beaten in terms of accuracy and classification by industry mammoths.

Their main issue as a brand was the lack of a logo to reflect their identity and services. This was stopping them from taking full advantage of lead generation campaigns and from enjoying the benefits of content marketing.

Solution

We created a brand identity and logo that can best represent the company and reflect their data’s main qualities (volume, veracity, velocity, and variety). As a company that works with high-profile businesses, we needed a solution that looked serious and reliable but was approachable at the same time. Our solution was based on a calligraphic “s” and a very dependable triangle shape. Thus, the Soleadify logo was created.

Deliverables

• Branding consultancy
• Logo design
• Visual identity

Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative