About This Project

Soleadify (now Veridion) Lead Generation Strategy

Client

Soleadify (now Veridion) is a new-age data provider with unprecedented coverage of SMBs, accurate classification, and in-depth insights based on real-time updates.

Challenge:

As a data company, Soleadify has a rather narrow market to play in, with big, important potential customers which need specific approaches. Another challenge was balancing lead generation efforts within a small team.

Solution

We developed a lead generation strategy focused on an account-based approach, with clear processes and procedures that can be implemented by almost anyone in the company. The main thing we needed to solve was getting the attention of high-ticket potential customers in a valuable way, without burning quick through contacts. Our proposal was centered around clustering contacts and developing unique nurturing sequences for each of them based on templates we created from industry-specific patterns.

All outreach efforts were supported by personal branding efforts on the founder’s profile as well as content on all the platforms of the brand. We made sure Soleadify and founder channels were active and engaging to encourage interaction and discussions.

Deliverables

• Lead generation strategy
• Tools setup consultancy
• Process and procedures that are easy to follow for any SDR
• Personal branding on founder profiles – setup and consultancy

Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative