Lead generation strategy for Veridion (ex. Soleadify)
Summary
About This Project
Soleadify (now Veridion) Lead Generation Strategy
Client
Soleadify (now Veridion) is a new-age data provider with unprecedented coverage of SMBs, accurate classification, and in-depth insights based on real-time updates.
Challenge:
As a data company, Soleadify has a rather narrow market to play in, with big, important potential customers that need specific approaches. Another challenge was balancing lead generation efforts within a small team.
Solution
We developed a lead generation strategy focused on an account-based approach, with clear processes and procedures that can be implemented by almost anyone in the company. The main thing we needed to solve was getting the attention of high-ticket potential customers in a valuable way without quickly burning through contacts. Our strategy was centered around clustering contacts and developing unique nurturing sequences for each of them based on approaches we created based on highly industry-specific patterns.
Personal branding initiatives on the founder’s profile as well as content on all of the brand’s platforms supported all outreach efforts. We made sure Veridion and founder’s channels were active and engaging to encourage interaction and discussion.
Deliverables
- Lead generation strategy
- Tools setup consultancy
- Process and procedures that are easy to follow for any SDR
- Personal branding on founder profiles: setup and consultancy
Who’s behind the project:
Claudiu Jojatu as Digital Strategy Consultant
Cristina Tupita as Head of Creative
Check out other projects for Soleadify (now Veridion)
- Content marketing through “Data on the rocks” podcast
- Social media and content marketing for Veridion (ex. Soleadify)
- Lead generation strategy for Veridion (ex. Soleadify)
- Rebranding for Soleadify
