1. Take your lead generation to the next level with our Marketing Competition Intelligence Report

Want to get ahead of your competitors? Or are you simply curious about their funnels, content, and lead generation efforts, but can’t seem to find the time to do the research? No worries, we’re here to help SaaS companies just like yours.

With our monthly subscription, you can collect marketing intelligence information about your competitors and use the insights to improve the marketing efforts of your SaaS. Once you understand where your competition’s success comes from, you can push your marketing efforts past the long testing stages and start refining your campaigns into strong lead generation pipelines.

It’s all delivered to your inbox monthly, in an easy to follow format, with comprehensive and highly useful information. We know how precious time is for a growing SaaS.

2. We answer the questions that automated digital marketing tools miss

When everyone is in a hurry to automate, we take our time and do the research manually for each of your chosen competitors. Why? Because effective lead gen and advertising campaigns are so much more than optimizing performance KPIs. Lead gen campaigns that truly bring results are the ones that are highly personalized and even a bit out of the box (compared to market standard). As amazing as algorithms have become, they are still a long way from accurately identifying tone of voice and positioning, analyzing content types, and basically extracting and interpreting everything related to emotional intelligence.

• How are my competitors generating leads online?
• What do their funnels look like?
• What type of content do they publish? For what ICP?
• How often do they post on social media? What about the blog?
• What subjects do they post about?
• What tone of voice are they using?
• How often do they send out email campaigns?
• What types of lead magnets do they have?
• Do they have a newsletter? How often is it sent? What is it about?

Getting ahead of your competition can mean doing just 5% more

You don’t have to reinvent the wheel, just figure out how the wheels are turning for your competitors and improve that a bit.

Any tech company should keep an eye on their competition and be aware of how they approach and execute their lead generation campaigns. Only by doing this can a tech give its target audience a better experience than its direct competitor.

There are numerous ways in which you can monitor the competition in your field. But keeping track of their strategies, tactics, funnels, and channels is absolutely essential if you want to develop your own effective strategies.

The great news is that you don’t need to reinvent the wheel. You just need to figure out how it’s turning for your competition and then improve on that. The greater news is that sometimes you need to do a mere 5% better. Can you imagine what this means for your precious budget? This is the beauty of having a monthly subscription to a SaaS Competitive Intelligence service like ours.

What you get

• Marketing competition research, insights, intelligence & recommendations on 3 or 5 of your main competitors
• Social media channel intelligence (Facebook, Instagram, Twitter, LinkedIn) company profile and personal profile of a founder or someone from the sales team.
• You will get information about the volume, frequency, quality, and subjects of the content on the channels, as well as performance info
• Email marketing research and mapping
• You will get info on whether your competitors do A/B testing or not and how they do it.
• Where possible, you will get info on how your competitors’ demo accounts work and how the conversion sequences look
• You will get a full report containing the email marketing communication efforts, any drip email sequences and any conversion emails you might get when subscribing to a free account
• Content marketing research
• You will get info related to the content on the blogs of your competition (how many articles they posted, the frequency, the subjects, the length)
• For each new article you will get:
  • a print screen
  • the title
  • publish date
  • a super short synopsis (3-4 points they make in the article)
• You will get info about their newsletters (frequency, content, appearance etc.)
• You will get info on their webinars, lead magnets
• Customer feedback: You will choose a relevant platform for us to follow (Clutch, Capterra, G4, etc). You will get info on their reviews and a summary of how they did in the past month
• Job opportunities: You will get info on the jobs openings added in the past month on their website or LinkedIn

How it will work

Initial briefing:

You will fill out a form, giving us some information about your own SaaS, to see if we can help you

You will give us the 5 SaaS you consider your most relevant competition, as well as some basic info you have about them and why you see them as competition;

You will select the relevant platforms or channels for us to follow;

Initial setup:

We will create accounts and subscribe to their most important platforms or channels and start gathering relevant intelligence.

This initial step might take some time, depending on when you subscribe to our Competition Intelligence service.

Monthly Competition Intelligence Report:

After the first month, you will start getting your report (5–15 of the current month for the previous month)

In this report, we will include some insights and recommendations on what your SaaS can do better or differently from the competition

You will receive the report in your inbox as a PDF file

Understand and leverage the strengths and weaknesses of your competitors

Give your tech company the best chance to make it in a digital environment that is getting increasingly crowded and noisier. Identify opportunities to shine, find the weaknesses of your competitors, and cater to the needs of your target audience where your competition fails.