SaaS Resources

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Branding & Design

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The purpose of the digital branding process is to build and consolidate trust, loyalty, to offer a sort of empowerment in competition with others.

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Big Books for Little Hands is a Romanian based e-shop specialized in children’s books and educational games.

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Case studies

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Lifestyle

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Portfolio

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SaaS Terminology dictionary

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Customer Journey Map

A customer journey map is a valuable process for understanding and improving the customer experience. It can help you see where your customers are struggling, identify opportunities for improvement, and prioritize your efforts. The customer journey map is a visual representation of the customer journey…

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Customer Engagement Touchpoints

There’s no doubt that customer engagement is key to a successful business. And we might say there’s a lot of buzz about customer engagement touchpoints (or you can simply call them customer touchpoints) lately. But what are customer engagement touchpoints? And more importantly, why do…

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net promoter score

The Net Promoter Score is a metric used to determine a company’s customer loyalty, enthusiasm, and contentment. It is obtained by asking customers the question: “According to your experience, on a scale of 0 – 10, what is the probability of you suggesting this company…

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SQL sales qualified lead

In the SaaS world, a lot of focus is often directed toward attracting new customers. Creating a wave of interest in your startup is imperative. However, the real challenge lies in figuring out which customers are willing to pull out their credit cards and pay…

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MQL marketing qualified lead

If you own a SaaS startup or business, you may experience high volumes of visitors coming to check out your products. While this is a very good spot to find yourself in, it is also a tight one, as you have to determine which of…

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MRR and ARR monthly recurring revenue and annual recurring revenue

The majority of business owners and service providers put a lot of effort into providing the best possible services in their niches and marketing them appropriately. In the process, they end up neglecting the single most important cornerstone of operating a successful business: keeping their…

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Customer Lifetime Value

Startups face a lot of problems in their daily operations, but perhaps the most notorious one that leads to their eventual collapse is that they retain far fewer customers than they gain new ones. Or more technically put, their customer retention rate is lower than…

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CAC or customer acquisition cost

If you have recently started your SaaS company and it is growing at a sure and steady pace, understanding the concept of customer acquisition cost (CAC) beyond the surface level is mandatory, even if at first sight it seems more of an overkill. However, most…

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lead generation

Big disclaimer before you dive into these strategies: you do not have to try them all in order to grow. And you should not try them all. That would be a bad idea. And the reason is simple. No two SaaS are the same. No…

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SaaS marketing metrics

Most SaaS companies have a lot of marketing metrics to track. But this is especially true for B2B SaaS. Even if you are swimming in resources and tracking software, it can still seem overwhelming to follow them all.   It’s really important that you decide which…

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From start to finish, the whole process is messy.

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Uncategorized

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