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Competitive Intelligence Milk & Cookies Studio SaaS

There are few industries more competitive than the SaaS and tech start-up industries. To increase your chances to be successful and achieve your objectives in this competitive line of business, you have to be constantly innovating and improving the way you are doing business. If...

Lead magnet Milk & Cookies Studio

Do people find lead magnets useful? Recent history would say yes. Lead magnets are a great way to increase conversions. Your lead magnet can determine how many leads you get. And it will impact their quality. Today we will share with you the 31 lead...

Lead management Milk & Cookies Studio

Sales teams are always looking for ways to increase their conversion rates and close more deals. However, it can be difficult to do this when you don’t have a solid lead management system in place. In this article, we will discuss seven best practices for...

Demand Generation Milk&Cookies Studio

As you probably have already figured out, this article is about Demand generation, aka “demand gen” if you want to play it cool and talk in internet B2B slang. The bad news is that demand generation is one of the biggest challenges for new businesses,...

Linkedin lead generation milk&cookies

Most of you, the amazing people who will read this article, probably already know that LinkedIn is one of the most popular social media networks for business professionals. And obviously, when used correctly, it can be a great tool for generating leads and building relationships...

prospect awareness in lead generation

There’s a lot that goes into a successful sales process, but one of the most important things is understanding the levels of awareness that your prospect has. After all, you can’t sell to someone who doesn’t even know they need your product or that your...

Landing page Milk&Cookies

Creating a high-converting landing page for a SaaS startup can be difficult. But an amazing landing page can drive revenue growth almost instantly. So, here are 11 tips to increase the conversion rate and make the landing page more efficient. 1. Design the landing page...

Customer Journey Map

A customer journey map is a valuable process for understanding and improving the customer experience. It can help you see where your customers are struggling, identify opportunities for improvement, and prioritize your efforts. The customer journey map is a visual representation of the customer journey...

Customer Engagement Touchpoints

There’s no doubt that customer engagement is key to a successful business. And we might say there’s a lot of buzz about customer engagement touchpoints (or you can simply call them customer touchpoints) lately. But what are customer engagement touchpoints? And more importantly, why do...

net promoter score

The Net Promoter Score is a metric used to determine a company’s customer loyalty, enthusiasm, and contentment. It is obtained by asking customers the question: “According to your experience, on a scale of 0 – 10, what is the probability of you suggesting this company...

SQL sales qualified lead

In the SaaS world, a lot of focus is often directed toward attracting new customers. Creating a wave of interest in your startup is imperative. However, the real challenge lies in figuring out which customers are willing to pull out their credit cards and pay...

MQL marketing qualified lead

If you own a SaaS startup or business, you may experience high volumes of visitors coming to check out your products. While this is a very good spot to find yourself in, it is also a tight one, as you have to determine which of...