If you want to get to a destination, you need a plan. In marketing, that plan is the strategy. In this phase, analyze your business and develop a realistic marketing solution to position your brand as an expert and start getting you some sales opportunities. We always take into account your available resources.

However big or small your tech company is, you need a reliable solution to bring in constant quality sales opportunities and leads, and to have consistency in your content marketing efforts. We’ll help you create an ecosystem that does precisely that and discover what works best for your company and customers.

Our approach always starts with a 3-month testing and adjusting period to make sure your budgets are spent with efficient ROI in the long run. This allows us to fine tune the ideal customer profile, personalize everything and find the best tools to use, content types, and outreach methods to which your customers respond. 

In this phase, we nurture every potential customer from their very first contact with your tech company, increasing their propensity to reach out to you, not your competition, when they decide to buy.

Generating leads is never enough to close a sale, especially since not all your prospects are in the buying stage on their first contact with your brand and company. This is why nurturing them through a personalized approach is vital throughout the year. 

Moreover, to keep your company as a first choice when they reach the buying stage, we create a constant flow of content that enforces your positioning as an expert solution and we distribute that content on relevant channels. Generating sales opportunities isn’t just a matter of reaching out anymore.

The tools, processes and methods we use allow us to track all activities and compare them to industry benchmarks. Doing this gives us the very valuable opportunity to adjust and refine all marketing efforts, from content to outreach, in order to get to the recipe that works best specifically for your particular challenge.