Lead Generation & Cold Outreach for Saas | Milk & Cookies Agency
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The Milk & Cookies team has a severe case of marketing fluff intolerance

You should work with us precisely because we stay away from buzzwords and outrageous revenue promises. You know the ones we’re talking about.

 

We like smart & friendly work that actually solves real business problems for tech startups and SaaS companies. We’re hungry for that “good enough” idea. The one that helps you optimally reach your growth objectives while staying on budget.

 

We have some tried and tested recipes for digital strategy, sales funnels, lead generation, cold outreach, content marketing and digital branding. But we love to experiment with new techniques and ingredients as well, to make sure you get the most efficient and effective solution.

HOW WE CAN HELP YOUR SaaS STARTUP GROW

DIGITAL STRATEGY

We identify business and sales opportunities, build the ideal customer profile and design the lead generation, marketing and outreach strategy in order to make sure our campaigns are efficient and effective.

PROSPECTING & LIST BUILDING

Based on the ideal customer profile, outreach strategy and marketing mix we build highly targeted prospect lists using automated tools and manual research to increase accuracy and data enrichment for an uber-personalized sales outreach approach.

OUTREACH CAMPAIGNS

Build warmer relationships with prospects and add a much-needed personal touch without sacrificing the ability to send emails at scale using contact personalisation based on data enrichment.

MARKETING FUNNELS

If TOFU, MOFU and BOFU sound scary, don't worry. We got your back, your top of the funnel, middle of the funnel and bottom of the funnel. We build them all and make sure you get the inbound users you need.

LEAD MAGNETS

Our customers report more engagement, higher conversions and better prospects when the leads are qualified. Give them lots of value with free resources, guides, checklists and other downloadable lead magnets and you will gain loyal customers.

CONTENT MARKETING

Multimedia content marketing is still one of the best ways to talk about your brand without being perceived as arrogant. Through content you position your brand as the best, without actually saying it. Provide value and quality and people will sing your praises.

THEY TRUSTED US

OUR PROCESS

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Analyze & Strategize

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Campaign Setup & Launch to Target Prospects

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Nurture & Track Leads Flow

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Report, Refine & Repeat

HERE ARE SOME OF OUR RESULTS

    • Mobile development studio
    • Campaign date: January 2021
    • Targeting eCommerce clients from large towns in the USA, UK and Singapore, CEOs

    • Medical imaging SaaS Platform
    • Campaign date: September – November 2020
    • Targeting clients from medium towns in the USA, small and medium imaging clinics, CEO + COO + Practice managers

Are you ready for more clients? We’re here to help you grow.

The lead generation challenge for SaaS companies today

More and more SaaS companies go to market everyday.

Every channel is crowded and it is becoming more and more difficult to generate new high quality sales opportunities.

 

  • Where do you find good leads?
  • How do you figure out the right strategy and messages?
  • Will you manage to stand out?
  • How can you actually see some ROI for all your efforts?
  • How do you stop wasting time and start getting some results?
  • Where do you begin to you generate more revenue opportunities?
Hey! Check this out.
See our super-relevant-useful-cool resources and case studies.

Here’s how we generate qualified, targeted leads for your SaaS

RELIABLE PROSPECTING PROCESS & TOOLS

It’s no secret that in order to get to your desired clients we need to dig deep for their contact information. So we use a good scraping system that allows us to find businesses across any industry, in any location in the world. This way we accurately get you as many leads as you need to boost your SaaS company’s sales efforts.

TESTED OUTREACH PROCESS & SYSTEMS

The testing begins with sending out hundreds of personalized emails with high delivery rates. We can guarantee these rates thanks to our process. The juiciest traits and features from your SaaS are translated into relatable and actionable insights with which potential clients are most likely to resonate. We then test the messages out and optimize them based on results. Different angles and approaches allow us to test out a lot of combinations and figure out the best ones.

CONSTANT OPTIMIZATION, TESTING & ITERATING

We optimize everything. From subject lines, email templates, pitches, call to actions and industries, to the the actual process. Figuring out to what your target responds to best is key to turning your leads from ”cold & not interested” (they have no idea who you are), to “cold & interested” (they reply to the email), and finally to “hot” (your sales team sets up a call and closes the client).

Have an idea? We’re here to help you manage your work

ESTIMATED COSTS

  • Apéritif

  • $950/mo
    • Kick off call
    • Outreach strategy
    • Account setup
    • List building: 150 contacts/mo
    • Email copywriting: 2 sequences
    • Dedicated domain & SMTP email account
    • Fee includes 3rd party software used

RECOMMENDED PACK
  • Intro course

  • $1800/mo
    • Kick off call
    • Outreach strategy
    • Account setup
    • List building: 350 contacts/mo
    • Email copywriting: 3 sequences
    • Sales landing page structure & copy: 1 / month
    • We need dedicated domain and SMTP email account
    • Fee includes 3rd party software used

  • Full Meal

  • $2750/mo
    • Kick off call
    • Outreach strategy
    • Account setup
    • List building: 600 contacts/mo
    • Email copywriting: 5 sequences
    • Sales landing page structure & copy: 2 / month
    • We need dedicated domain and SMTP email account
    • Fee includes 3rd party software used
    • Marketing funnels, lead generation and content marketing strategy and monthly consulting (5 hours per month)

SEND US YOUR BRIEF

Because we want to bring you as much value as possible, we would love to find out more about the needs, expectations, objectives and problems you might be experiencing in your lead generation & content marketing efforts. Take this really short quiz (honestly, it’s 5 minutes tops) and we will get back to you as soon as possible with a growth plan.