Authority building is a strategic approach tailored for tech companies that aims to position them as leaders or experts in their specific field. This process involves implementing various tactics and strategies, such as creating valuable content, engaging in basic digital public relations activities, leveraging social media platforms, and more. The ultimate objective is to establish trust and credibility with target audiences, resulting in enhanced visibility, influence, and ultimately driving business growth. It’s a long-term process that requires consistent effort and a genuine commitment to providing value to your audience.
In a world where cutting corners is the norm, social selling is the strategy that goes against the grain. Social selling is all about putting in the actual effort to develop long-term relationships with potential clients, without compromise.
If you’re looking for an edge or you simply want to stay way ahead of your competitors, you should consider leveraging marketing competition intelligence. It’s a good way to get valuable insights that can help you make informed decisions, improve your products or services, and develop effective marketing strategies. By staying up-to-date with what others are doing in the industry, you can adapt and innovate to stay ahead of the curve. Moreover, you can figure out when your competition is preparing something big, be it a new feature, a new funding, or just a new marketing approach.
Founders, marketing managers and sales leaders looking for high quality leads: Scale your tech business with great lead generation strategy. Get more of your ideal clients and grow your business.
Many of our tech clients often have too much to do and too little time in which to do it. So naturally marketing always takes the back seat. This is why we’ve created a pack with marketing basics to keep your channels relevant and valuable and keep the algorithms happy until you get around to investing more in digital marketing. Basically, if you don’t have some sort of consistency in your activities, your website, your social media pages and any other digital presence stop being shown to people, they stop showing up in searches and when you decide to turn your attention to them or you have a specific campaign, you pretty much have to start from scratch and spend a lot more for good results.
This is a pack designed for the tech companies who want to generate more sales opportunities and bring in more leads for their sales team. Our solution is not the usual spammy volume based approach. It focuses on relevance and personalization for each touchpoint thus increasing a potential customer’s propensity to buy.
For the tech companies who need an extra hand with their social media content, we have a solution focusing precisely on that. From designing a social media strategy that seamlessly integrates into your big digital marketing picture, to producing the content to be shared on your social channels, we got you covered.
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