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The data-driven demand generation services

More leads, less magical thinking.

You’ve got a great product, but getting it in front of the right people shouldn’t feel like throwing darts blindfolded and hoping for the best. We cut the guesswork, the budget black holes, and the marketing fairy dust. Using real data, we help tech and SaaS companies find the right buyers, build a pipeline that actually converts, and stop lighting money on fire just to see what happens.

Milk & Cookies Studio - Demand generation services

Account-based precision

Stop chasing. Start closing.

We help you focus on high-value accounts that actually need what you offer. No more blasting emails or ads into the void. Get strategic, targeted campaigns that get real responses.

Full-funnel approach

Because leads don’t convert themselves.

We don’t just hand you a list of names and wish you luck. Our approach nurtures prospects from first touch to final decision, so you get sales-ready leads, not just email addresses.

Outbound done right

No spam. No cringe. Just conversations that convert.

We craft data-driven outreach campaigns that sound human, not mip-map-morp robotic. Whether it’s email, LinkedIn, or social selling, we make sure you start real conversations with the right people, without annoying them.

Let’s build a lead generation system that works as hard as you do.

If you’re here, chances are you’re tired of chasing leads that go nowhere, pouring budget into ads that attract everyone except the people who actually make buying decisions, or sitting through meetings about “brand awareness” that somehow never turn into actual revenue. We get it.

Lead generation in B2B tech is broken for a lot of companies. Too many agencies promise the world on a sliver platter and deliver just a list of random emails who either ghost you or were never a fit in the first place. That’s not how we do things. At Milk & Cookies Studio, we believe lead generation isn’t about more lines in a Google Sheets. We believe it’s about the right leads, at the right moment. The ones who actually need what you offer, have the budget to buy, and are already looking for a solution like yours.

We do this by combining strategy, data, creativity, and precision. Not by guess what might work, on your budget. We analyze your market, your ideal customers, and your competitors. We find the gaps, the opportunities, and the decision-makers who matter. Then, we design a full-funnel system that nurtures them, qualifies them, and makes sure they are ready to buy before they ever reach your sales team.

Trusted by teams at

When other agencies rely on assumptions, we use real business data.

With access to 110M+ companies, 200M+ people profiles, and 200+ firmographic attributes across 191 countries, we make decisions based on data, not gut feeling.

Our insights are powered by cutting-edge platforms like Veridion and Apollo.io, ensuring fresh, accurate, and actionable data. The result? Faster decisions, better targeting, and no wasted budget.

Make smarter marketing moves. Let data lead the way.

110 Mil+

Companies

200 Mil+

People Profiles

200 +

Company Attributes

191

Coutries

We work
best with

Enterprise SaaS

Personalized ABM strategies for enterprise SaaS providers. We help you bridge the gap between marketing and sales by targeting the right accounts to drive growth.

Data Companies

Precision-targeted campaigns for data-driven companies. We make sure your message reaches the right decision-makers at the right time, every time.

Software Companies

Turning your software into a must-have. Our ABM tactics are engineered to secure the clients you need, with precision and predictability.

The process: How we build lead generation that doesn’t waste your time (or budget)

Most companies burn through their budget chasing leads that never convert. They throw money at ads, blast cold emails into the oblivion, and (fingers crossed 🤞) hope for the best. 

The bad new is good leads don’t come from luck. They come from clear and predictable strategies, tactics, actions, and SOPs that work. Strategies and processes that are built on real data, research, tests, and a clear path from first touch-point to closed deal.

We start by mapping the the playground. Who are your best-fit customers? Where do they hang? What triggers their buying decisions? Where do they engage? Instead of relying on gut feelings, we dig into millions of data points to spot opportunities others miss.

Once we know where to focus, we design a structured approach that makes sense for your business. No one-size-fits-all templates, no random tactics that have nothing to do with you, nor your clients. Just smart targeting, high-value content, and a mix of social selling, ABM, and outbound strategies that connect you with decision-makers who are actually ready to talk.

Every step is tracked, tested, and optimized. So… instead of hoping for results, you actually might even get them.

Discover our lead generation process to see how we transform data into insights, insights into action and opportunities into success.

Before we build anything, we need to know what we’re working with. The discovery workshop is where we dive deep into your business: your goals, challenges, market positioning, past efforts, and, most importantly, the kind of leads you actually want.

We break down your business model, ideal customer profile, sales process, competition, and existing marketing efforts to uncover opportunities and roadblocks. This isn’t about following a generic framework—it’s about understanding where your company stands and what needs to happen to drive real growth.

By the end of this workshop, we’ll have a clear, data-backed direction that guides every step of your lead generation strategy. Everything we build from here is based on insights, not assumptions.

Before launching any lead generation campaign, we need to know what we’re working with. That means taking a hard look at what’s already in place, what’s missing, and where the biggest opportunities are hiding.

We start by analyzing your internal setup: past campaigns, CRM data, lead sources, outreach performance, and sales funnel efficiency. If something is leaking leads, we find it. If your pipeline is filled with noise instead of real opportunities, we fix it.

Then, we turn outward and dig into market and competitor research. Where do you stand in your industry? Who else is competing for your audience’s attention? What strategies are they using? More importantly, where are they failing so you can take advantage?

To sharpen our focus, we also tap into real-time data sources to identify demand trends, emerging opportunities, and untapped customer segments. This isn’t about guessing where leads might come from. It’s about mapping the shortest, smartest path to them.

Now that we know where we’re going, it’s time to set up everything needed to get there. This phase is all about structure, systems, and making sure nothing falls through the cracks.

Lead generation works best when everything is structured from the start. Without the right setup, leads disappear, follow-ups get forgotten, and marketing turns into an expensive guessing game.

We begin by setting up or optimizing your CRM, making sure it captures, organizes, and tracks every lead properly. No more scattered contacts or lost opportunities. Every interaction is logged, every deal stage is visible, and automation takes care of the follow-ups that would otherwise slip through the cracks.

Next, we bring in the right tools for the job: outreach automation, email sequences, LinkedIn prospecting, intent data platforms, and analytics dashboards. Every tool serves a purpose, keeping your pipeline flowing without overwhelming your team with unnecessary complexity.

To keep everything accessible, we organize Google Drive and Notion as your go-to hubs for documentation, reports, and workflows. No more digging through endless email threads or guessing where the latest campaign update went. Everything is structured, clear, and built for execution.

The best way to waste time and money? Targeting everyone and hoping someone bites. Instead, we get laser-focused on who actually needs what you’re selling, has the budget to buy it, and is ready to take action.

We define your ideal customer profile (ICP) by breaking down firmographic, technographic, and behavioral data: industry, company size, revenue, buying triggers, and decision-making roles. No vague personas, no guesswork—just a clear roadmap to your highest-value prospects.

Once we know who to target, we craft messaging that gets their attention. No jargon, no empty buzzwords. Just sharp, relevant positioning that speaks to their pain points, challenges, and goals. Whether it’s social selling, email outreach, or ABM campaigns, every touchpoint is designed to make the right people stop, read, and respond.

With the foundation in place, it’s time to build the actual lead generation strategy: a structured, data-driven approach to attracting, engaging, and converting high-quality leads. This step transforms research and messaging into real-world execution.

This phase includes:

  • Inbound & outbound mix: Deciding the right balance between attracting leads (content marketing, SEO, paid ads) and actively reaching out (ABM, social selling, cold email).
  • Lead capture & qualification: Designing forms, landing pages, and automation workflows to filter out time-wasters and focus on real opportunities.
  • Nurturing & engagement: Not every lead is ready to buy today. We build sequences and touchpoints that educate, engage, and move leads closer to a sale.

 

The goal here is not just to generate leads, but to generate the right leads: the ones most likely to convert into paying customers.

This is where we turn plans into real-world results. We set up and execute the inbound and outbound tactics defined in your lead generation strategy. That can include email outreach sequences, LinkedIn prospecting, paid ads, content distribution, and any other channels we’ve identified as effective for your ICP.

During this phase, we also finalize all creative assets and messaging, ensuring they align with your brand voice and resonate with the decision-makers you’re targeting. The key is a cohesive, multi-channel rollout that engages prospects wherever they spend their time.

Finally, we establish the tracking and analytics needed to measure performance. That way, we can quickly see what’s working, optimize campaigns, and keep your pipeline filled with high-quality leads.

Now that your campaigns are live, it’s time to see which leads are genuinely interested and which ones clicked on your ad by accident. We monitor every visitor, form submission, and conversation, applying lead scoring to sort serious prospects from casual browsers. This way, your sales team focuses on the opportunities that actually matter instead of chasing random inquiries.

When a lead crosses a certain threshold, we pass them to sales along with the context they need to have a real conversation. That means you’re never guessing about what a lead did or how interested they are, it’s all in the data. This step is where raw interest transforms into a well-organized pipeline, giving you clarity on who’s ready to buy and who needs a little more nurturing.

Once qualified, leads need a little warmth to become customers. We set up personalized drip campaigns that mix automated follow-ups with a genuine human touch. Instead of expecting prospects to leap into a purchase right away, we build a relationship over time.

We use timely, engaging content to keep your prospects interested and moving along the funnel. Think of it as serving a series of tasty appetizers before the main course: each interaction builds appetite until they’re ready to buy.

By steadily nurturing leads, we ensure that when your sales team steps in, they have a warm, well-informed prospect rather than a cold lead that needs convincing.

Now that leads are nurtured and primed, it’s time to pass them to sales. But not with a simple “here you go, good luck!” We ensure a smooth handoff by providing all the insights sales needs to close the deal: engagement history, content interactions, pain points, and the exact moments when they showed buying intent.

We don’t stop at the handoff. We work closely with sales teams to refine outreach, optimize messaging, and accelerate the pipeline. This means aligning marketing and sales efforts so leads don’t slip through the cracks. If a lead isn’t ready yet, we recycle them back into the nurturing process instead of writing them off.

Once qualified, leads need a little warmth to become customers. We set up personalized drip campaigns that mix automated follow-ups with a genuine human touch. Instead of expecting prospects to leap into a purchase right away, we build a relationship over time.

We track key performance metrics:

  • Which channels bring in the highest-quality leads?
  • Which messages and content drive the most engagement?
  • Where are leads dropping off in the funnel?

By steadily nurturing leads, we ensure that when your sales team steps in, they have a warm, well-informed prospect rather than a cold lead that needs convincing.

Once we’ve fine-tuned the system and proven what works, it’s time to scale. This step is all about expanding reach, increasing volume, and optimizing for long-term growth without sacrificing lead quality.

We look at:

  • Expanding to new markets or segments: Now that we have a working model, can we apply it to new industries, geographies, or buyer personas?
  • Doubling down on high-performing channels: We allocate more resources to the strategies bringing in the best leads.
  • Automating & streamlining processes: Implementing better tech, AI-driven prospecting, and smarter workflows to increase efficiency.
  • Testing new acquisition tactics: Running experiments with new platforms, content formats, or outreach approaches to keep the pipeline fresh.

At this stage, lead generation moves from an initial strategy to a fully operational growth engine, one that consistently feeds your sales team with high-quality prospects, month after month.

Lead generation doesn’t stop when a deal is closed. The best-performing B2B companies keep their pipeline warm by staying engaged with past leads, former prospects, and even lost opportunities.

Here’s how we keep the momentum going:

  • Re-engagement campaigns: Not every lead buys immediately. We nurture cold leads over time with valuable content, industry updates, and strategic check-ins until they’re ready.
  • Customer expansion & upselling: Existing customers are often the best source of new revenue. We build strategies to upsell, cross-sell, and drive referrals.
  • Brand authority & community building: We maintain engagement through thought leadership, exclusive events, and ongoing conversations that keep your brand top-of-mind.

 

We analyze every touchpoint in the customer journey to find areas where leads drop off, conversions slow down, or opportunities get stuck. This includes:

  • Funnel leak detection: Identifying where high-potential leads are slipping away and fixing those weak spots.
  • Sales cycle acceleration: Optimizing messaging, nurturing sequences, and outreach timing to shorten the time from first touch to closed deal.
  • Attribution modeling: Understanding which channels, campaigns, and touchpoints contribute most to revenue, so we double down on what works.
  • Revenue-driven decision-making: Aligning marketing and sales efforts based on actual revenue impact, not just lead volume.

By treating lead generation as an ongoing cycle — not just a one-time effort — we ensure your business is always growing, always converting, and always one step ahead.

Start a project with us

Marketing shouldn’t feel like throwing darts in the dark. If you’re tired of campaigns that don’t convert, leads that go nowhere, or strategies that look good on paper but flop in reality, we get it. The problem isn’t the effort. It’s the approach. Let’s cut through the noise, ditch the chaos, and deliver some real data-driven results.

13+

Years of experience. We've been around since 2012.

9m

In pipeline revenue generated for our clients.

70+

Amazing worldwide clients trusted us with their marketing.

5+

Years average client engagement with our agency.

How does the strategy design work for B2B?

The reality? Most businesses struggle with unpredictability. Some months are great, others feel like a drought. Sales teams chase prospects who were never serious, while marketing tries to figure out why last quarter’s “big idea” flopped. It’s frustrating. It’s exhausting. And it’s a massive waste of budget.

Your business needs more than just blah-blah-blah leads. It needs the right opportunities with decision-makers who need what you offer.

It doesn’t have to be this way. With the right strategy, every effort moves you closer to growth. Instead of guessing where to focus, you know exactly who to target, what to say, and when to reach out. Instead of chasing cold leads, you attract engaged prospects ready to have real conversations.

Predictability replaces uncertainty. Clarity replaces frustration. Growth becomes a process, not a gamble.

Lead generation strategy design

Think of this as your blueprint for consistent growth. By combining data insights, proven tactics, and a deep understanding of your audience, you get a reliable pipeline that supports steady revenue.

No more guesswork or random wins.

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Inbound lead generation

Attract high-intent prospects through strategic content, SEO, and targeted ads that align with their needs and search behavior.

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Outbound lead generation

Proactively engage decision-makers with personalized outreach, LinkedIn prospecting, and account-based marketing to start meaningful conversations.

Account-based marketing strategy

Focus on the accounts that matter most. ABM aligns marketing and sales efforts to engage high-value prospects with personalized, data-driven outreach.
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ABM consulting

Identify key accounts, map decision-makers, and craft customized strategies that speak directly to their business needs.

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Campaign management

Execute targeted multi-channel campaigns, track engagement, and continuously optimize to maximize conversions and ROI.

Data & insights

Make smarter marketing moves with real data, not assumptions. A deep understanding of your market, competitors, and ideal customers ensures every effort is targeted and effective.
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Market & competitor research

Analyze industry trends, competitor positioning, and market gaps to uncover strategic opportunities and refine your approach.

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ICP & persona mapping

Define your best-fit customers, understand their pain points, buying triggers, and decision-making process to craft messaging that truly resonates.

Content marketing

Turn content into a lead magnet. A strong content strategy builds trust, nurtures prospects, and positions your brand as the go-to solution in your industry.
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Content strategy

Map out a structured content plan that aligns with your audience’s needs, ensuring consistency and maximum impact.

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Thought leadership

Create high-value content like articles, whitepapers, and reports that establish credibility, educate prospects, and drive engagement.

Social selling

Build relationships that drive sales. Social selling leverages direct engagement and valuable content to connect with the right prospects and nurture trust over time.
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LinkedIn outreach

Engage with decision-makers through strategic connections, insightful content, and personalized messaging that sparks real conversations.

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Conversation-based engagement

Ditch the salesy pitch. Use meaningful interactions, comments, and tailored messages to build rapport and guide prospects toward a buying decision

    *Please note that if we do not get clear details and accurate info, you might not get a reply from us!

    Nice to meet you, amazing human!​​ Fill out this super short form and start your journey!

    Welcome to our cozy data-driven digital marketing studio for bold B2B tech companies.

    Your journey starts with you filling in our contact form. It’s a very short form. #PinkyPromise. It only takes you 45 seconds to fill it in, but it helps us a lot to understand who you are, what your challenges are and if we are the right partner to help you.

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    You can contact us using this form on the right or you can send us an email at hello (at) milkandcookies (dot) studio.

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