About This Project

Social Media Content and Content Marketing

Client

Veridion (ex Soleadify) is a new-age data provider with unprecedented coverage of SMBs, accurate classification, and in-depth insights based on real-time updates.

Challenge:

Lead generation has been a priority for Soleadify. However, for their efforts to be successful, all profiles needed to be active and populated with valuable, relevant content. Any prospect who was curious about the company that was reaching out needed to land on pages that felt alive and engaging. The main challenge was that, as a startup, the internal team had too much to do and too little time in which to do it.

Solution

We developed a framework that allowed us and the client to sync and plan the content ahead for all channels, from Facebook, LinkedIn, and Twitter, to blog articles. We helped the client build a content ecosystem that supports itself and adapts to their changing needs.

To mitigate possible bottlenecks, we built a knowledge base accessible on both the client and agency sides that we all update regularly. This way, we managed to save a lot of back and forth and avoid gaps. Since most algorithms on social media platforms love regularity and consistency, making sure Veridion’s channels didn’t skip many beats was our top priority, while creating highly valuable content crafted for a very sophisticated set of ICPs.

Deliverables

• Social Media monthly content planning
• Social Media content management
• Personal Branding on founders’ Social Media channels
• Articles on demand

Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative