About This Project

Digital Branding, brand & digitalization strategy, communication strategy, content planning, content creation, campaign consultancy, Social Media.

Client

Ceetrus Romania (ex. Immochan) is a mixed real estate developer and owner of the commercial galleries around Auchan hypermarkets.

Challenge:

With 21 locations all around the country, each of them with it’s own KPI’s, communication opportunities, local specificity, we had to find a strategy that can fit them all, with minimum effort and maximum impact, due to very limited resources available.

The main goal of the company is to encourage urban regeneration as well as the forming of local communities in each city or neighborhood in which they have a commercial center.

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Solution

Since shopping, retail and communities are being redefined and it becomes more and more about communities, we created a strategy focusing on the community, trying to get clients from being strangers to becoming interested to becoming visitor to becoming a member of the community.
The focus changed, from vanity KPIs to performance KPIs like Data Base quantity and quality, visits, LTV, return&retention and MAU.


All the content created contributed to these KPIs and increased the feeling of community, by generating relevant content.


Our collaboration started with us developing a strategy that would help CEETRUS reach their objectives and suit all their different sized commercial centers. The brand strategy was completed by content strategy and planning as well as implementing. We managed to help them achieve clarity and unity in their communication efforts as well as consistency. Each commercial center has its own website and its own Facebook page, acting as a pillar of the community while being a part of a national retail transformation effort.

Deliverables

  • Digital branding strategy
  • Approach, Tactics, actions & KPIs
  • Yearly, Monthly and weekly content strategy, planning & creation
  • Online brand consultancy
  • Social Media strategy and content
  • 21 Facebook pages + 1 Instagram account
  • 20 websites
  • 8 newsletters
  • 21 Google business pages

Who’s behind the project:

Claudiu Jojatu, Cristina Tupita, Irina Botnari

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