About This Project

Digital marketing strategy, brand & digitalization strategy, content planning, content marketing, campaign consultancy, and social media management.

Client

Ceetrus Romania (ex. Immochan) is a mixed real estate developer and owner of the commercial galleries around Auchan hypermarkets.

Challenge:

With 21 locations all around the country, each with it’s own KPI’s, communication opportunities, and local specificity, we had to find a strategy that could fit them all with minimum effort and maximum impact due to the very limited resources available.

The main goal of the company is to encourage urban regeneration as well as the forming of local communities in each city or neighborhood in which they have a commercial center.

Solution

Since the retail industry and consumer behaviour are being redefined and it becomes more and more about communities, we created a strategy focusing on community building, trying to get clients from being strangers to becoming interested to becoming visitors to becoming members of the community.
The focus changed from vanity KPIs to performance KPIs like data base quantity and quality, visits, life-time value, returning customer, customer retention, and monthly active users.

All the content created contributed to these KPIs and increased the sense of community by generating relevant content.

Our collaboration started with us developing a strategy that would help CEETRUS reach their objectives and suit all their different sized commercial centers. The brand strategy was completed by content strategy, planning, and implementing. We managed to help them achieve clarity and unity in their communication efforts, as well as consistency. Each commercial center has its own website and its own Facebook page, acting as a pillar of the community while being a part of a national retail transformation effort.

Deliverables

• Digital branding strategy
• Approach, Tactics, actions & KPIs
• Yearly, Monthly and weekly content strategy, planning & creation
• Online brand consultancy
• Social Media strategy and content
• 21 Facebook pages + 1 Instagram account
• 20 websites
• 8 newsletters
• 21 Google business pages

Who’s behind the project:

Claudiu Jojatu, Cristina Tupita, Irina Botnari