Content marketing through “Data on the rocks” Podcast for Veridion (ex. Soleadify)
Summary
About This Project
Veridion (ex. Soleadify) Branding: Logo & Visual Language for an alternative content marketing project.
Client
Soleadify (now Veridion)
Soleadify is a new-age data provider with unprecedented coverage of SMBs, accurate classification, and in-depth insights based on real-time updates.
Challenge:
As part of their content marketing efforts, Soleadify decided to start a podcast and contribute to educating the market in terms of data, artificial intelligence, and machine learning in big data.
The main challenge here was to create a sub-brand that can exist on its own but still reflects the Soleadify brand DNA. The client decided on a unique concept for the podcast, a chat over a glass of the guest’s favorite drink. Our challenge was bringing all elements together into a coherent and versatile visual identity.
Solution
We developed a dynamic logo and identity that change according to the guest’s chosen drink. There are modular elements and colors that can be changed and combined to develop all the materials needed for the podcast. Our solution can be used for a long time with minimal effort on the client side. The Data on the Rocks identity features vibrant visuals, bold typography, and Soleadify’s colors.
Deliverables
- Branding consultancy
- Logo design
- Visual identity
Who’s behind the project:
Claudiu Jojatu as Digital Strategy Consultant
Cristina Tupita as Head of Creative
Check out other projects for Soleadify (now Veridion)
- Content marketing through “Data on the rocks” podcast
- Social media and content marketing for Veridion (ex. Soleadify)
- Lead generation strategy for Veridion (ex. Soleadify)
- Rebranding for Soleadify
