About This Project

Veridion (ex. Soleadify) Branding: Logo & Visual Language for an alternative content marketing project.

Client

Soleadify (now Veridion)

Soleadify is a new-age data provider with unprecedented coverage of SMBs, accurate classification, and in-depth insights based on real-time updates.

Challenge:

As part of their content marketing efforts, Soleadify decided to start a podcast and contribute to educating the market in terms of data, artificial intelligence, and machine learning in big data.

The main challenge here was to create a sub-brand that can exist on its own but still reflects the Soleadify brand DNA. The client decided on a unique concept for the podcast, a chat over a glass of the guest’s favorite drink. Our challenge was bringing all elements together into a coherent and versatile visual identity.

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Solution

We developed a dynamic logo and identity that change according to the guest’s chosen drink. There are modular elements and colors that can be changed and combined to develop all the materials needed for the podcast. Our solution can be used for a long time with minimal effort on the client side. The Data on the Rocks identity features vibrant visuals, bold typography, and Soleadify’s colors.

Deliverables

  • Branding consultancy
  • Logo design
  • Visual identity

Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative

Got too much on your digital marketing plate?
We can help with that.