Authority Building for SaaS & Tech companies 🚀
Summary
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Marketing successfully to B2B through social media starts with a well designed strategy that incorporates business objectives, accurately maps the decision making unit and the ideal customer profile, and sets relevant pillars and KPIs. This is an important step even if in the case of LinkedIn Authority & Brand Building projects which are just a small part of everything that a business needs to do to stay ahead of the competition.
Your social media approach should be derived from the overall marketing strategy and it should act as support for all your other efforts, from branding (creating awareness and positioning your brand as the best in the industry) all the way to the beginning of your sales funnel. Regarding your marketing efforts as an ecosystem helps create a coherent image of your business in the online environment and even helps optimize costs in the long run
Get in touch and let’s make it happen.
Whom it is for
- SaaS & Tech startups that are funding ready
- SaaS & Tech companies that are ready for growth and expansion
- SaaS & Tech companies that want to grow and generate more business & sales opportunities through LinkedIn
- SaaS & Tech founders & marketing managers who want to position themselves as authorities in their field
- SaaS & Tech founders & marketing managers who want to grow their audience and network
It might NOT be for you if:
- You expect over-night growth with no marketing budgets
- If you expect shady tactics, fake followers, bots and other scammy growth tactics
Solution description
LinkedIn Authority & Brand Building projects always start with a comprehensive discovery process and strategy which allow both agency and client teams to be on the same page and ensure that the project is set up for success.
Whether we work directly with founders or with their marketing departments, our job is to turn social media projects from another tedious tasks that needs to be done into something that helps the business thrive and achieve its ambitions.
Our clients get access to a thorough dashboard in which all aspects of our partnership can be followed, from strategy and KPIs to a quarterly content planning calendar and tasks for both agency and client team. We’ve reached this process after working and consulting with numerous tech business and understanding their key challenges.
The main purpose of our team is to make sure tech businesses, and especially SaaS businesses, manage to stay on top of their marketing game with as little hassle as possible. We know there is a lot on your plate and sometimes marketing gets deprioritized so having a good partner that can ensure continuity and value is important.
We’re great believers in social media with a purpose. And that purpose is bringing results.
What you get
- Dedicated social media account manager
- Custom LinkedIn Authority & brand building marketing strategy
- In-depth social media audit
- Comprehensive social media competitor analysis
- A clear roadmap with milestones, tactics and actions
- Exponential growth on your company page, but also on your personal profile if desired, so you can grow your network and generate new business opportunities
- Original, personalised and optimised social media posts, articles, newsletters, brand building, social listening, social nurturing, follower & connection base growth, getting booked in podcasts or guest posting and Account based marketing (see the “Packs & Pricing” section bellow for a better understanding
- Monthly reporting and improvement recommendations
Why should you do it?
- Creating valuable and engaging content, consistently. We know you’re busy running your business, strengthening your team, finding clients, developing new features, creating new revenue streams, finding funding and so many other things a tech & SaaS entrepreneur has to do. So we’ll take charge of your digital marketing, LinkedIn brand building and content creation, so you can focus growing your business. #NoBS Digital Marketing that delivers results, stress free for you and your team.
- Builds brand awareness for you and your business, which helps in finding clients and partners and in attracting the right talent to potentially join your team
- Helps you find and target the right audience and connections to generate new business opportunities, with less friction. You can interact with your audience in a natural and organic manner so you grow your network and position yourself as the go-to person
Packs & Pricing
Appetizer: If you just want to test it out
Includes:
- 15 LinkedIn posts per month on 1 or 2 channels
- 1 LinkedIn article per month
- 1 LinkedIn newsletter per month
- Managing Boost Posts on 3 audiences
- NO Nurturing relationships through social listening & interaction
- NO Network building & expansion on personal profiles
- NO Account based marketing
- NO PR outreach
- NO Ads management
MONTHLY PRICE: $800 / month (or $799.98 if you like this kind of price)
Minimum engagement: 4 months
Tasting Platter: If you want a bit of everything
Includes:
- 15 LinkedIn posts per week on 1 channel
- 2 LinkedIn articles per month
- 1 LinkedIn newsletter per month
- 10 touch-points per month for Nurturing relationships through social listening & interaction (curation & value-driven comments)
- 100 highly curated connection requests sent per month for Network building & expansion on personal profiles
- Ads Management: Handling boost posts on pre-defined audiences
- NO PR outreach
- NO Account based marketing
MONTHLY PRICE: $1.450 / month
Minimum engagement: 3 months
Full Meal: If you are serious about your growth
Includes:
- 17 LinkedIn posts per week on 2 channels
- 4 LinkedIn articles per month
- 2 LinkedIn newsletters per month
- 40 touch-points per month for Nurturing relationships through social listening & interaction (Curation & value-driven comments)
- 250 highly curated connection requests sent per month for Network building & expansion on personal profiles
- Ads Management: Handling boost posts on pre-defined audiences
- 1 Podcast invitation or 1 Guest posting in relevant publications per month
- NO Account based marketing
MONTHLY PRICE: $2.650 / month
Minimum engagement: 3 months
Royal feast: If you really want results with no stress
Includes:
- 17 LinkedIn posts per week on 2-3 channels
- 5 LinkedIn articles per month
- 2 LinkedIn newsletters per month
- 60 touch-points per month for Nurturing relationships through social listening & interaction (Curation & value-driven comments)
- 400 highly curated connection requests sent per month for Network building & expansion on personal profiles
- Ads Management: Handling boost posts on pre-defined audiences
- Ads Management: 1 Ads campaign per month
- 1 Podcast invitation or 1 Guest posting in relevant publications per month
- 100 people LinkedIn & Email highly-personalised cold outreach per month for Account Based Marketing
MONTHLY PRICE: $4.500 / month
Minimum engagement: 3 months