Digital Branding for tech companies
Summary
Digital branding for tech companies is all about using the power of digital channels and assets to showcase your brand’s unique presence, identity, and values in the fabulous online world. Its main focus is creating a consistent brand experience across your website, social media platforms, email marketing campaigns, etc. Digital branding helps create content that speaks directly to your audience and helps you a splash in the digital space.
1. Our Services
To help you achieve consistency across all assets, we follow a good process with a few very important steps. We go over everything related to your brand to make sure things sound and look the same on each and every single touchpoint.
1.1 Brand Strategy
Ideal Customer Profile (ICP):
This is the IDEAL group of people that your brand is targeting, or hoping to attract, as customers. We map the ICP at the very beginning to make sure everything else we create is relevant and serves to attract the right kind of potential customer.
Mission:
Your Mission is an organization-focused statement. It showcases how you (the brand) want to be seen in the world and it communicates the larger impact you hope to make.
Brand Values:
These represent what your brand stands for. They are the guiding principles that shape every aspect of your business — from your message, identity, customer experience, buying journey, policies, and so much more.
Origin Story:
Your brand origin story should paint a clear picture of who you are and why you do what you do. It’s so much more than simply giving a bio about yourself. It’s about the events that shaped and molded you (your brand) into what you are today. This story supports everything else related to your brand and helps find the best positioning and voice for your brand.
Brand Voice:
A brand voice is essentially the voice and personality that represents your brand. It’s what ultimately dictates everything you do in your business in terms of communication. From how you approach sales and marketing to how you handle customer service — and even the type of content you post. Having a brand voice is important for creating consistency in the mind of your followers. Everything communicated by your brand needs to sound like it was created by the same person (your brand).
Brand Promise:
Your Brand Promise is a customer-focused statement. It showcases how you help your customers overcome specific challenges and more importantly… the big promise you deliver to them.
1.2 Key Messaging
This is a big part of the digital branding process. It’s about everything that your brand puts out — from emails to ads to social posts and even internal memos. Good brand messaging should be cohesive amongst all channels and forms.
1.3 Brand Identity & Brand Design
Is about the VISUAL elements of your brand and it is another key element of good digital branding. Easily identifiable details like — brand colors, fonts, logo, and the general aesthetic. Think of it this way: the identity of your brand is what makes people recognize you quickly. It’s how you look – not how you act.
2. Our Digital Branding Process for Tech Companies
Because we’re engineers at heart, we have developed a smooth process for every one of our services and solutions. This is true for digital marketing as well, and it features a few very clear and essential phases.
Phase 1: Discovery Stage
In the discovery stage, we want to get to know your company and your brand as well as possible. And we want to get to know your target even better.
Information Gathering
- The Brand Discovery 4 Hours Workshop: Custom-made questions & structure.
- The Brand Discovery Questionnaire: Custom-made for each client.
- The Brand Discovery Stakeholder Interview: Custom-made for each client.
Information Analysis
- Find agreements and inconsistencies between the stakeholders’ answers.
- Find agreements and inconsistencies between the stakeholders’ answers & clients’ interviews
- Form hypotheses about the business to explore in the implementation stage
- Identify any storylines running through the brand that can be tested in the implementation stage
Designing the Discovery Stage results, findings & insights for the next phase of your digital branding
Delivered in G.Drive in Google Sheets, Google Docs, Google Slides, and/or Loom video, depending on the findings.
Phase 2: Strategy Design
Strategic approach: “Ponder and deliberate before you make a move.”
― Sun Tzu, The Art of War
Our strategy design approach has 5 big steps:
- Assess – gain an understanding of the project in a holistic way, including an analysis of constraints, and opportunities, and see the bigger picture through the lens of the business.
- Understand – make sense of the project in terms of the design and business goals. Tie the project’s outcome back to business objectives and show key results that will help support those objectives.
- Learn – formulate the elements of the strategy by planning tasks and milestones that directly support the core objectives. Ask a lot of strategic questions. For example: “Who are we designing this product for?”
- Execute – act on the strategy and make sure the entire team is included. Strategic thinking works best in collaboration.
- Check – as tasks are accomplished during the design process, it’s a good idea to reassess their effectiveness in achieving the goals and outcomes intended.
What you will get:
- Brand definition including the mission statement, values, and the business as a brand custom-made matrix
- Brand visualization with Keywords and Moodboards
- Brand Personality & Hero’s Journey
- Brand Archetype
- Competitor Brands Analysis
- Market Positioning
- Ideal Customer Profile matrix
- Key Brand Messaging Framework
- Strategic Approach
- Brand Tactics
- Map of the Business Goals and Measures of Success (Where are we now → Where do we want to be → How will we get there?)
Phase 3: Brand Identity (Visuals)
1. We work on the logo design
We will deliver 3 drafts to help narrow down the approach and creative direction. We pick one of them and we start implementing and developing it. We then send 2 variations of the logo proposal from which to pick one on which to work the final touches. After this, there is 1 feedback session included.
2. We design the brand book
There are 3 options available, based on the available budget:
- Basic: 4-5 pages with only the basic info and rules
- Regular: 10-12 pages with everything you need to implement the brand
- Hyper-detailed: 25+ pages of information, examples, and a lot of materials that can help you better understand and implement the brand. This is recommended especially for bigger brands that work with a lot of agencies and contractors.
3. We create the brand collaterals
The exact list of necessary materials will be determined in Step 1: Discovery Stage.
PLEASE NOTE:
- For each step, we have included 1 or 2 feedback sessions.
- Naming services are also available if needed.
- This process also applies to rebranding projects.
3. For whom it is?
- SaaS & Tech startups that are just getting started
- SaaS & Tech companies that are looking for a new brand
- SaaS & Tech companies that are launching a new product/service
4. Deliverables
- Step 1: Delivered in G.Drive in Google Sheets, Google Docs, Google Slides, and/or Loom video, depending on the findings. You will get everything you need to start an amazing branding project.
- Step 2: Delivered in G.Drive in Google Sheets, Google Docs, Google Slides, and/or Loom video, depending on the findings. You will get everything you need regarding your brand strategy.
- Step 3: Logo pack, brand book, collaterals
5. Tips
- Give us all the information in the discovery part. It might look like it’s taking a bit more in the beginning, but it will save a lot of time and friction later on;
- We know you are super busy most of the time, so we are here to help you, not to put extra stress on you and your team. That’s why it is important to let us know early on what we can do to make your life easier.
6. Traps during the digital branding process
- Too many people giving feedback on the same material.
- Not having clear objectives and quantifiable results set at the beginning of the project.
7. Some examples
Coming soon