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Discover fresh tools for B2B marketers
A running directory of the tools B2B marketers actually reach for, across data, CRM, outreach, and everything in between. The industry standards, the ones that keep showing up in real go-to-market stacks. Find the right tool for the job without starting from a blank search bar.
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The tools directory
Deel
Deel is a global HR, payroll, compliance, and workforce management platform for hiring, paying, managing, and supporting employees and contractors across international markets.
HR
Management
Limited demo
Spendesk
Spendesk is a spend management platform for finance teams covering corporate cards, virtual cards, expenses, accounts payable, procurement, budgets, approval workflows, accounting automation, and multi-entity spend control.
Finance
Management
On request
Chargebee
Chargebee is a billing and revenue platform for SaaS and AI companies managing subscriptions, usage-based billing, hybrid pricing, CPQ, revenue recognition, payments, and growth experiments.
Finance
Management
Free Tier
Stripe
Stripe is a payments and revenue infrastructure platform for online payments, subscription billing, invoicing, tax, revenue recognition, reporting, data sync, and financial workflows.
Finance
Management
Custom
Help Scout
Help Scout is a customer support platform for shared inboxes, help docs, live chat, AI replies, customer messaging, workflows, reporting, and support integrations.
Client Support
Productivity
Free Tier
Intercom
Intercom is an AI-first customer service platform combining Fin AI Agent, Messenger, shared inbox, ticketing, help center, workflows, reporting, outbound messaging, and customer support automation.
Client Support
Automation
Limited demo
Zendesk
Zendesk is a customer service platform for ticketing, messaging, live chat, help center, voice support, automation, AI agents, reporting, and enterprise support operations.
Client Support
Automation
Limited demo
Datadog
Datadog is an observability and security platform for infrastructure monitoring, APM, logs, traces, metrics, real user monitoring, synthetic monitoring, cloud security, and incident investigation.
Engineering
Analytics
Limited demo
Supabase
Supabase is a Postgres development platform for building app backends with managed database, authentication, instant APIs, edge functions, realtime, storage, and vector embeddings.
Engineering
Data
Free Tier
Linear
Linear is a product and engineering issue tracking system for managing issues, projects, cycles, initiatives, customer requests, and software team planning.
Engineering
Productivity
Free Tier
Vercel
Vercel is a frontend cloud platform for deploying, hosting, securing, and monitoring web applications from code repositories.
Engineering
Automation
Free Tier
GitLab
GitLab is a DevSecOps platform combining source code management, CI/CD, project planning, security scanning, and compliance workflows.
Engineering
Productivity
Free Tier
Docker
Docker is a container development platform for building, running, sharing, testing, and securing containerized applications across local and team environments.
Engineering
Productivity
Free Tier
Sentry
Sentry is an application monitoring and debugging platform for error monitoring, tracing, logs, metrics, replays, alerts, and production debugging.
Engineering
Analytics
Free Tier
Postman
Postman is an API platform for designing, testing, documenting, monitoring, and managing API workflows across individual developers and teams.
Engineering
Productivity
Free Tier
Cursor
Cursor is an AI code editor and coding agent platform for writing code, reviewing changes, using cloud agents, and running shared team workflows.
Engineering
Automation
Free Tier
GitHub
GitHub is a code hosting and developer collaboration platform for repositories, pull requests, issues, CI/CD, packages, and code security.
Engineering
Productivity
Free Tier
Hotjar
Hotjar is a product experience insights platform for heatmaps, recordings, surveys, feedback, dashboards, trends, funnels, highlights, and user research workflows.
Product
Analytics
Free Tier
Fullstory
Fullstory is a behavioral data and digital experience analytics platform for session replay, product analytics, heatmaps, funnels, journey maps, segments, debugging, and user friction analysis.
Product
Analytics
Free Tier
Amplitude
Amplitude is a digital analytics platform for understanding user behavior, product usage, experimentation, activation, feature flags, and customer journey data.
Product
Analytics
Free Tier
PostHog
PostHog is a product analytics and product engineering platform with event analytics, session replay, feature flags, experiments, web analytics, and data warehouse tools.
Product
Analytics
Free Tier
Pendo
Pendo is a software experience management platform that combines product analytics, in-app guides, NPS, session replay, feedback, and adoption workflows.
Product
Analytics
Free Tier
Maze
Maze is a product discovery and user research platform for running prototype tests, usability studies, surveys, website tests, interviews, and research reports.
Product
Productivity
Free Tier
Dovetail
Dovetail is an AI-powered customer intelligence and research repository platform for turning interviews, calls, documents, surveys, support tickets, and feedback into reusable product insight.
Product
Data
Free Tier
Canny
Canny is an AI-powered customer feedback platform for capturing feature requests, organizing feedback, connecting it to revenue, and publishing roadmap and changelog updates.
Product
Productivity
Free Tier
Jira Product Discovery
Jira Product Discovery is Atlassian’s product discovery and prioritization tool for product teams that want to manage ideas, insights, and roadmaps inside the Jira ecosystem.
Product
Productivity
Free Tier
Productboard
Productboard is an AI-powered product management platform for turning customer feedback, product ideas, and roadmap decisions into a shared product planning system.
Product
Productivity
Free Tier
SalesOMMO
SalesOMMO is an AI-powered GTM intelligence and sales prospecting platform for salespeople, founders, and small B2B sales teams that need better account research, qualification, and meeting preparation before contacting prospects.
Sales
Prospecting
Free Tier
Customer.io
Customer.io is a behavioral marketing automation platform. It uses real-time customer data and event triggers to send personalized messages across email, SMS, push, and in-app, built for product-led teams that want fine control over lifecycle and onboarding campaigns.
Marketing
Automation
Paid Only
Pipedrive
Pipedrive is a sales-first CRM built around a visual deal pipeline. Estonian-made and known for being easy to use, it helps small and mid-size sales teams track deals, automate follow-ups, and forecast revenue without the weight of an all-in-one platform.
Sales
CRM
Paid Only
HeyReach
HeyReach is a LinkedIn outreach tool built for scale. It runs automated campaigns across many LinkedIn accounts at once, rotating senders and pulling every reply into one unified inbox, which is why agencies and multi-rep sales teams use it.
Sales
Cold outreach
Paid Only
La Growth Machine
La Growth Machine is a French multichannel outreach tool. It runs coordinated sequences across LinkedIn, email, and X from one visual builder, with built-in enrichment and a unified inbox, so a single flow can chase a prospect across every channel.
Sales
Cold outreach
Paid Only
Make
Make is a visual automation platform. You build workflows by connecting apps as modules on a canvas, with routers, filters, and AI agents, so non-developers can automate complex, multi-step processes across thousands of apps without writing code.
Operations
Automation
Free Tier
Dreamdata
Dreamdata is a B2B revenue attribution platform. It stitches your website, CRM, ad, and sales data into one account-level customer journey, so you can see which channels and campaigns drive pipeline and revenue, then build audiences from it.
Marketing
Analytics
Free Tier
Linkedin Sales Navigator
LinkedIn Sales Navigator is LinkedIn's premium prospecting tool. It turns the network into a B2B research engine with 50+ advanced search filters, lead and account recommendations, real-time alerts, InMail, and AI-powered account briefs for finding and reaching the right buyers.
Sales
Prospecting
Paid Only
Cognism
Cognism is a B2B sales intelligence platform known for GDPR-compliant European data and Diamond Data, mobile numbers verified by humans. It gives outbound teams verified emails, direct dials, and intent signals.
Sales
Data
Custom
Smartlead
Smartlead is a cold email platform built for deliverability and scale. It runs outreach across unlimited mailboxes with automatic rotation and warmup, pulls every reply into one master inbox, and is priced for agencies running many client campaigns at once.
Sales
Cold outreach
Paid Only
n8n
n8n is an open-source workflow automation platform. It connects 400+ apps in a visual, node-based builder with native AI agent nodes, and you can self-host it free or run managed cloud, billed per execution rather than per step.
Operations
Automation
Free Tier
Clay
Clay is a data enrichment and orchestration platform. It connects 150+ data providers in one spreadsheet-style workspace, so you can build custom enrichment and outbound workflows, run waterfalls across providers, and push clean records into your CRM.
Sales
Data
Free Tier
Productive.io
An all-in-one agency and professional-services management platform that unifies project management, resource planning, time tracking, budgeting, invoicing, and forecasting, so agencies and consultancies run projects, people, and finances, and their profitability, in one place.
Operations
Productivity
Paid Only
Trello
A visual project management tool that organizes work into boards, lists, and cards. Simple and flexible, it gives teams an at-a-glance view of who's doing what and where each task sits in a workflow.
Operations
Productivity
Free Tier
Asana
A work management platform that helps teams plan, organize, and track work from daily tasks to company goals. Now built for "human-agent teams," it pairs project management with AI teammates and no-code automation in one shared workspace.
Operations
Productivity
Free Tier
Surfer SEO
A content optimization and AI-visibility platform that analyzes top-ranking pages to give data-driven, on-page recommendations, helping teams write, audit, and optimize content to rank in Google and get cited across AI search engines.
Marketing
SEO
Paid Only
LowFruits
A keyword research and SERP analysis tool that finds low-competition, long-tail keywords by spotting "weak spots" in search results, pages from low-authority sites and forums you can realistically outrank. Built for bloggers and small sites.
Marketing
SEO
Free Tier
Screaming Frog
A desktop website crawler for technical SEO audits on Windows, macOS, and Linux. It crawls sites like a search bot to surface 300+ SEO issues, from broken links and redirects to duplicate content, metadata, and structured data.
Marketing
SEO
Free Tier
Ahrefs
An SEO and marketing platform built on one of the web's largest backlink and keyword databases, covering site audits, keyword and competitor research, rank tracking, content tools, and brand visibility across both search and AI answers.
Marketing
SEO
Free Tier
Semrush
A brand-visibility platform unifying SEO, AI search visibility, content, competitor research, and paid media. Used to research keywords, audit sites, track rankings across search and AI answers, and analyze competitors from one place.
Marketing
SEO
Free Tier
Apollo
An AI sales platform combining a 230M+ contact B2B database with prospecting, multichannel outreach, enrichment, a dialer, and deal execution, built to let revenue teams find, engage, and close buyers from one unified workflow
Sales
Data
Free Tier
NEURONwriter
A content optimization platform that uses NLP and SERP analysis to help you write content that ranks on Google and gets cited by AI answer engines, with competitor analysis, recommendations, and built-in AI drafting.
Marketing
SEO
Paid Only
Instantly
A cold outreach and lead-intelligence platform that connects unlimited email accounts, warms them up, and sends personalized sequences at scale, paired with a B2B lead database and AI agents to turn cold prospects into booked meetings.
Sales
Cold outreach
Paid Only
HubSpot
An AI-powered customer platform that unites marketing, sales, and customer service software around a single CRM, built to help go-to-market teams attract leads, close deals, and retain customers in one connected place.
Business
CRM
Free Tier
Veridion
Veridion is an AI-built global company database delivered by API. It turns the open web into structured, weekly-refreshed data on 134M+ businesses, so you can enrich messy records or search companies by what they actually do.
Business
Data
Custom
