/
About the tools
Hotjar helps teams understand how users experience a website or product by combining behavior analytics with feedback and research tools. It is now part of Contentsquare, but still operates as the familiar Hotjar layer for heatmaps, recordings, surveys, and user insight workflows. In a product stack, it helps product, UX, and marketing teams see where users click, scroll, hesitate, abandon, or explain what blocked them.
FUNCTION
Product
Category
Analytics
Pricing model
Free Tier
/
Their features
Hotjar includes Observe tools such as Heatmaps and Recordings, Ask tools such as Surveys and Link Surveys, AI support for surveys, feedback surveys, Dashboards, Trends, Funnels, Highlights, and Collections. Engage supports user research workflows including recruitment, scheduling, hosting, and recording. The Hotjar pricing path now redirects into Contentsquare pricing, while Hotjar still promotes a free start path with no credit card and the Basic version is described as free forever. Teams should verify the current Contentsquare and Hotjar plan details before publishing any numeric price limits.
/
Best for
Best for product and UX teams that need fast evidence about what users do on pages, where they get stuck, and what they say when asked directly. It is especially useful for landing pages, onboarding flows, conversion paths, and product areas where analytics show a drop-off but not the user behavior behind it. It is less suitable as a full product analytics warehouse or roadmap decision system.
Note: This page was generated partially with AI and reviewed by a human. Errors may occur. We don't take responsibility for the tools' functionality, ethics, or business practices, and features may change after our last update. This information is provided for educational purposes only; how each tool is used remains the sole responsibility of its provider.
Information on this page is accurate as of last edit date:
/
Call to action time.
Need help with your B2B marketing?
Get in touch and let's talk Whether you’re starting a new project, need help refining an idea, or just want to say hello, we’d love to hear from you.
