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About the tools
Dreamdata exists to answer the question every B2B marketer eventually gets asked and usually can't prove: which of all this made us money. It is a revenue attribution platform that connects your whole go-to-market stack, website, CRM, marketing automation, ad platforms, and sales touches, and assembles them into one account-level customer journey that runs from a prospect's first anonymous visit all the way to closed revenue.
The reason B2B needs its own attribution tool, rather than borrowing the consumer playbook, is that the buying journey is long, multi-person, and account-shaped. A deal might involve six people, twenty touchpoints, and nine months between first click and signature. Dreamdata is built around that reality. It ties anonymous and known activity back to the account, resolves a large share of anonymous traffic to the companies behind it, and runs multi-touch attribution models so you can finally see channel and campaign ROI in terms of pipeline and bookings rather than clicks and form fills.
It does not stop at measurement. Dreamdata also activates the data: you can build audiences from pipeline behaviour and push them to Google, Meta, and LinkedIn so campaigns optimise toward revenue, feed enriched conversions back to the ad platforms, and notify sales when an account heats up. It is a Danish company with a strong G2 reputation among mid-market B2B SaaS teams, and it offers a real free plan alongside paid tiers that climb into serious enterprise commitments.
FUNCTION
Marketing
Category
Analytics
Pricing model
Free Tier
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Their features
Dreamdata is built around the B2B customer journey, and its features fan out from that core.
The foundation is data unification. It connects to dozens of sources, your website, HubSpot or Salesforce, marketing automation, ad platforms, intent tools, and data warehouses, with native support including a LinkedIn Conversions API integration, and stitches every touch into a single account-level timeline. Its IP-to-company resolution identifies a large share of otherwise anonymous website traffic, which is what makes the journey view usable rather than full of unknowns.
On top of that sits attribution and analytics. Dreamdata runs multi-touch attribution with both ready-made and custom models, revenue and content analytics, and reporting on ROI, ROAS, and pipeline by channel, campaign, and URL, increasingly with AI-generated signals and report summaries. On advanced plans you also get warehouse and BI access, including BigQuery and Snowflake, so your data is not trapped inside the platform's own interface.
The activation half turns insight into action. The Audience Hub builds segments from pipeline behaviour, stages reached, and activities performed, then syncs them to Google, Meta, and LinkedIn so spend optimises toward revenue, and a conversions sync feeds enriched pipeline data back to those ad platforms. Sales notifications flag accounts showing high intent.
Pricing runs from a permanent Free plan with B2B web analytics, company identification, engagement scoring, and basic audience building, up through Activation Starter at $750 a month, then custom-priced Attribution Advanced and Activation Pro tiers. Paid plans are annual contracts.
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Best for
Dreamdata is for B2B marketing teams, usually at SaaS and digital-first companies, that need to prove and improve marketing's contribution to revenue. If your leadership keeps asking which channels drive pipeline and your current answer is a guess built from disconnected dashboards, this is the tool that replaces the guess with an account-level model.
The clearest fits are mid-market B2B teams running multi-channel demand generation, account-based marketing teams that think in accounts rather than leads, and any marketer who has to defend a budget with numbers leadership will trust. The activation side also suits teams that want to feed pipeline data back into Google, Meta, and LinkedIn so paid spend optimises toward revenue instead of cheap clicks. The free plan is a real starting point, letting a smaller team see which companies visit the site and build basic audiences before paying for full attribution.
Where to set expectations: this is an investment, not a quick switch-on. Paid attribution requires an annual contract, often starting around $750 a month and climbing into five figures a year as you hit the data volumes and features you need, and there is usually no standard trial of the paid product before you sign. Implementation also takes real work, commonly one to two months, and the quality of your output depends on how clean and structured your CRM and marketing automation data already is. Choose Dreamdata when revenue attribution is a priority you are ready to resource properly, not a box to tick cheaply.
Note: This page was generated partially with AI and reviewed by a human. Errors may occur. We don't take responsibility for the tools' functionality, ethics, or business practices, and features may change after our last update. This information is provided for educational purposes only; how each tool is used remains the sole responsibility of its provider.
Information on this page is accurate as of last edit date:
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