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About the tools
LinkedIn Sales Navigator is the paid layer that turns LinkedIn from a place you browse into a prospecting engine you work. Everyone in B2B already has the network open in a tab; Sales Navigator is what lets you search it the way a seller needs to, with filters and signals the free LinkedIn search will never give you. For most outbound teams selling to professionals, it's less a nice extra and more the baseline that everything else plugs into.
The core of it is search. You get more than 50 filters to slice the network by company size, industry, seniority, geography, years in a role, and much more, so you can build a precise list of exactly the people who match your ICP. On top of that sit lead and account recommendations, saved lists of up to 10,000 leads, and real-time alerts that tell you when a saved lead changes jobs, posts something, or shows up in the news, which are the moments worth reaching out on.
Reaching people happens through InMail, with credits that let you message prospects outside your network, and the higher tiers layer in LinkedIn's AI: Account IQ briefs that summarise a target account, Lead IQ insights on individuals, and Message Assist for drafting outreach. It is built and priced by LinkedIn for serious sellers, sold per seat with no free tier, and it has quietly become a dependency for much of the modern outbound stack, since many enrichment and automation workflows lean on an active Sales Navigator seat to work at all.
FUNCTION
Sales
Category
Prospecting
Pricing model
Paid Only
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Their features
Sales Navigator's features split across three plans: Core, Advanced, and Advanced Plus.
Core is the prospecting foundation. It gives you 50-plus advanced search filters to target leads by company, role, seniority, geography, and tenure, lead and account recommendations, saved lists holding up to 10,000 leads, and real-time alerts on job changes, posts, and news. You also get 50 InMail credits a month to message people outside your network, with unused credits rolling over for up to three months, and a Relationship Explorer that maps the warmest path into an account.
Advanced is the team and AI tier. It adds TeamLink, which surfaces which of your colleagues are already connected to a prospect, shared lists, and manager usage reporting. It is also where LinkedIn's generative AI lives: Account IQ produces an AI brief on a target account pulling together news, headcount trends, and strategic priorities, Lead IQ does the same at the person level, and Message Assist drafts outreach. Buyer intent signals and Smart Links for tracking shared content round it out, alongside native CRM integration with Salesforce and HubSpot.
Advanced Plus is the enterprise tier, adding CRM data writeback, SNAP API access, single sign-on, and admin controls for larger seat counts.
Pricing is per seat with no free plan, only a 30-day trial. Core lists at $119.99 a month and Advanced at $159.99, both cheaper on annual billing, and Advanced Plus is custom-quoted, typically starting around $1,600 per seat per year. One thing to know going in: Sales Navigator is a research surface, not a contact database, so it does not hand you verified work emails or let you send at volume.
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Best for
Sales Navigator is for anyone whose pipeline starts with finding the right people on LinkedIn: sellers, founders, SDRs, and partnership teams running B2B outbound. If your buyers are reachable on the network and prospecting is a weekly motion rather than an occasional dip, it earns its place fast, which is why it has become close to standard kit in B2B sales.
Core is the right tier for individual sellers and small teams who mainly need better search, alerts, and InMail. Advanced makes sense once a team needs shared visibility, manager reporting, AI account research, and CRM sync, and the step up is worth it mostly for coordinated, multi-rep outreach rather than for finding better leads. Advanced Plus is only for larger organisations running Salesforce or Dynamics that need native two-way CRM sync and enterprise controls.
Where to set expectations: Sales Navigator finds and researches people, but it does not give you their verified work email or let you fire off sequences. It is the targeting and signal layer, so the common pattern is to use it to build and qualify a list, then pass that list to an enrichment tool like Clay or Cognism for contact data and to a sequencer for the actual sending. Many of those tools work far better, or only work, with an active Sales Navigator seat, so budget for it as part of a stack rather than a standalone answer. Choose it when LinkedIn is where your buyers are and you want the sharpest way to find and watch them.
Note: This page was generated partially with AI and reviewed by a human. Errors may occur. We don't take responsibility for the tools' functionality, ethics, or business practices, and features may change after our last update. This information is provided for educational purposes only; how each tool is used remains the sole responsibility of its provider.
Information on this page is accurate as of last edit date:
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