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About the tools
Amplitude helps product and growth teams understand what users do inside digital products and which behaviors connect to activation, retention, conversion, and expansion. It is a standard product analytics choice for teams that need event analysis, cohorts, experimentation, replay, flags, and reporting in one platform. In a product stack, it sits around behavioral analytics and product growth decisions.
FUNCTION
Product
Category
Analytics
Pricing model
Free Tier
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Their features
The Free plan is completely free, requires no credit card, and includes 2,000,000 events per month. Free includes out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guides and surveys, unlimited AI Agents, MCP, AI Visibility, and AI Feedback. Plus starts at $0 and scales with event volume. Growth and Enterprise use custom pricing and add higher limits plus advanced analytics, causal insights, SSO, project permissions, real-time data streaming, dedicated support, customer success management, advanced security, advanced user management, RBAC, compliance features, and custom data retention.
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Best for
Best for product and growth teams that need serious behavioral analytics without forcing all analysis into engineering. It fits SaaS and digital product teams that care about activation, retention, user journeys, and experiment quality. It is less useful if the team has not defined events properly or lacks the internal discipline to keep analytics clean.
Note: This page was generated partially with AI and reviewed by a human. Errors may occur. We don't take responsibility for the tools' functionality, ethics, or business practices, and features may change after our last update. This information is provided for educational purposes only; how each tool is used remains the sole responsibility of its provider.
Information on this page is accurate as of last edit date:
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