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Blog

Latest resources

A B2B growth marketing blog by marketers who have spent a decade scaling deep-tech and complex-tech startups.

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Blog

Latest resources

A B2B growth marketing blog by marketers who have spent a decade scaling deep-tech and complex-tech startups.

/

Blog

Latest resources

A B2B growth marketing blog by marketers who have spent a decade scaling deep-tech and complex-tech startups.

What Are the 4 Ps of Go-to-Market Strategy?

Business

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Jul 16, 2026

What Are the 4 Ps of Go-to-Market Strategy?

What are the 4 Ps of go-to-market strategy? See how product, price, place and promotion can shape a B2B tech's go-to-market.

What Is a Go-to-Market Strategy for B2B tech?

Strategy

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Jul 15, 2026

What Is a Go-to-Market Strategy for B2B tech?

What is a go-to-market strategy for technology? Learn the five parts, how B2B tech GTM works and how to build a plan your team can run.

6 Best ABM Tools for B2B SaaS in 2026

Recommendations

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Jul 2, 2026

6 Best ABM Tools for B2B SaaS in 2026

Our top 6 ABM tools for B2B SaaS in 2026: 6sense, Demandbase One, AdRoll, HubSpot Marketing Hub, Bombora, and Clay.

Best GTM Intelligence Platforms for Your B2B Sales Teams

Blog

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Jul 1, 2026

Best GTM Intelligence Platforms for Your B2B Sales Teams

Find the best GTM intelligence platforms for your B2B sales & revenue team. Leverage AI and real-time insights to drive your go-to-market strategy.

Useful Lead Generation Strategies for Your SaaS Startup

Lead generation

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Jun 5, 2026

Useful Lead Generation Strategies for Your SaaS Startup (2026 updated)

Struggling to generate leads for your SaaS startup? Our guide offers effective lead generation strategies designed for success. Get actionable tips to attract qualified leads

marketing roadmap for startups

Strategy

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Jun 5, 2026

Marketing Roadmap for Startups: A Strategic Plan for Success

A startup marketing roadmap isn’t just a plan. It’s your GPS from launch to scale. This article breaks down how to build a lean, strategic, and test-driven growth engine that actually works.

How to calculate your CPC (cost-per-click) in B2B (calculator & benchmarks included)

Calculators

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Jun 5, 2026

How to calculate your CPC (cost-per-click) in B2B (calculator & benchmarks included)

Find out how to calculate CPC for B2B SaaS and see 2025 industry benchmarks across Google Ads and LinkedIn.

The 5 Phases of Prospect Awareness in Your Lead Generation

Lead generation

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Jun 2, 2026

The 5 Phases of Prospect Awareness in Your Lead Generation in 2026

Understanding the five stages of customer awareness in getting new leads. Each stage from not knowing about the product to ready to buy needs a different sales approach. This can help meet customer needs and increase the chances of making a sale.

6 Best LinkedIn Outreach Tools & LinkedIn Automation Tools in 2026

Lead generation

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Apr 8, 2026

6 Best LinkedIn Outreach Tools & LinkedIn Automation Tools in 2026

Best 6 LinkedIn outreach and automation tools in 2026: HeyReach, Meet Alfred, Expandi, PhantomBuster, Dux-Soup (pricing, pros, cons, and our verdict as of April 2026