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About the tools
La Growth Machine, usually shortened to LGM, is a multichannel outreach platform built around one strong idea: a prospect is more likely to reply when you reach them in more than one place. Instead of running LinkedIn in one tool and email in another, you build a single sequence that coordinates both, plus Twitter/X and phone steps, in one condition-based flow. If a lead accepts your connection request but ignores the follow-up message, the sequence can switch to email, then a voice note, then a call, all on its own.
It is French-built, has been around since 2017, and is used by tens of thousands of people, with a reputation as one of the cleanest multichannel sequence builders on the market. The builder itself is visual and drag-and-drop, with conditional logic and custom paths so the flow adapts to how each lead behaves rather than blasting everyone the same way.
Two things make LGM practical rather than just clever. It runs entirely in the cloud with dedicated proxies for each connected profile, which keeps LinkedIn automation safer than the browser-extension tools LinkedIn can detect, and it bundles lead enrichment so you can clean and complete contact data inside the same platform, drawing on sources like Dropcontact and your Sales Navigator. Replies from every channel land in one unified inbox. It is priced per identity, meaning per profile actively sending, which keeps it affordable for a founder or small team but adds up quickly as you scale seats.
FUNCTION
Sales
Category
Cold outreach
Pricing model
Paid Only
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Their features
LGM's core is the multichannel sequence builder. You lay out a campaign as a visual flow of steps across LinkedIn, email, Twitter/X, and calls, with conditions that branch the path based on what a lead does, so a single sequence can send a connection request, follow up by email if there is no reply, add a LinkedIn voice message, and route to a call, automatically.
Around that sit the pieces that make the sequences run well. Built-in lead enrichment cleans and completes contact data using sources including Dropcontact and LinkedIn Sales Navigator, with a monthly allowance of enriched leads that grows by plan. A unified inbox pulls replies from LinkedIn, email, and X into one place so a team can manage conversations together. There are more than 20 personalisation variables and an AI writing assistant for drafting messages, plus reporting to track response rates and campaign performance.
On safety and setup, LGM runs fully in the cloud with dedicated proxies per identity, so automation does not rely on a browser extension and campaigns keep running whether your computer is on or not. Higher plans add API and Zapier access and native CRM sync with HubSpot and Pipedrive.
Pricing is per identity, billed per profile that actively runs campaigns, in euros. Basic is €60 a month for LinkedIn and email with 250 enriched leads, Pro is €120 and adds calls, a rotating inbox, the AI assistant, X, and integrations, and an Ultimate tier above that unlocks unlimited campaigns, more enrichment, and full CRM sync. There is a 14-day free trial and no free plan.
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Best for
LGM is for B2B sales teams, founders, and lead-gen agencies that are serious about multichannel outbound and want one tool to run it rather than stitching LinkedIn, email, and enrichment together themselves. If your prospects live on LinkedIn but also check email, and you want a sequence that works both without manual juggling, this is one of the best builders for that job.
The clearest fits are founders and small teams running their own outbound, where a couple of identities on the Basic or Pro plan covers a real prospecting motion, and agencies managing several client profiles, since LGM is built to run multiple identities and consolidate their replies. The cloud-and-proxy setup also suits anyone nervous about LinkedIn safety, since it avoids the extension-based approach that gets accounts flagged.
Where to think twice: cost at scale and depth of data. Per-identity pricing is fair for one to three senders but climbs fast for a larger team, since every active profile is its own line item, and enrichment credits can run out mid-campaign and pause your sequences, so budget for overages. The built-in enrichment is lighter than a dedicated data tool, so teams that need precise targeting often pair LGM with a separate signal or enrichment layer like Clay or Cognism, using LGM purely as the sending engine. Advanced sequences also take setup time to get right. Choose LGM when coordinated multichannel outreach is the priority and you have the budget for the identities you need to run it.
Note: This page was generated partially with AI and reviewed by a human. Errors may occur. We don't take responsibility for the tools' functionality, ethics, or business practices, and features may change after our last update. This information is provided for educational purposes only; how each tool is used remains the sole responsibility of its provider.
Information on this page is accurate as of last edit date:
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