Rebranding & campaign for Bucharest International Film Festival
Summary
About This Project
Branding, identity system, creative campaign for the 10th edition and web design & implementation.
Client
Bucharest International Film Festival
Challenge:
Bucharest International Film Festival is one of the biggest film festivals in Romania, under the patronage of His Royal Highness Price Duda. It reached its 10th edition and needed a new identity, a new website and a creative concept worthy of a jubilee edition. They needed something that was both creative and mild. The brand is forward, but elegant at the same time.
Solution
We updated the festival symbol to a newer and more timeless form that the Bucharest International Film Festival could use for years to come. After finishing the rebranding, we designed the creative concept, which revolves around the insight that the Bucharest International Film Festival puts the Romanian film industry on the world map. We used the most recognisable symbols of the world for the visual side of the project and played with an angle often seen in movies: a glimpse of an important monument through the strands of hair of a woman.
Deliverables
- Branding, Identity & Brand strategy
- Creative communication design
- Campaign concept and implementation
- Sponsorship & marketing consultancy
- Functional & technical specs
- UX & UI Design and WordPress development
- Project Management
Who’s behind the project:
Claudiu Jojatu as Digital Strategy Consultant
Cristina Tupita as Head of Creative
