About This Project

The Coalition For Commerce And Communication Freedom Branding

Client

Daescu Bortun Olteanu PR Agency for British American Tobacco Romania, Japan Tobacco International and Philip Morris International.

Challenge:

Due to legislation changes, British American Tobacco Romania, Japan Tobacco International and Philip Morris International as well as other companies who produce and sell tobacco products felt the need to create a brand under which to form a united front in their relationship with the local authorities.

Solution

We created a logo that can best represent the three companies without being highly explicit. The CLCC logo stands for The Coalition for Commerce and Communication Freedom. It borrows visual elements from the three main tobacco companies and it sends a clear message: we are united for our freedom.

Deliverables

• Branding consultancy
• Logo

Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative