About This Project

The Coalition For Commerce And Communication Freedom Branding

Client

DBO for British American Tobacco Romania, Japan Tobacco International and Philip Morris International.

Challenge:

Due to legislation changes, British American Tobacco Romania, Japan Tobacco International, and Philip Morris International, as well as other companies that produce and sell tobacco products, felt the need to create a brand under which to form a united front in their relationships with the local authorities.

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Solution

We created a logo that best represents the three companies without being highly explicit. The CLCC logo stands for “Coalition for Commerce and Communication Freedom”. It borrows visual elements from the three main tobacco companies and it sends a clear message: we are united.

Deliverables

  • Branding consultancy
  • Logo

Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative

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