Brand identity project for a joint project of BAT, JTI, and PMI – CLCC
Summary
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About This Project
The Coalition For Commerce And Communication Freedom Branding
Client
DBO for British American Tobacco Romania, Japan Tobacco International and Philip Morris International.
Challenge:
Due to legislation changes, British American Tobacco Romania, Japan Tobacco International, and Philip Morris International, as well as other companies that produce and sell tobacco products, felt the need to create a brand under which to form a united front in their relationships with the local authorities.
Start a project with us
Account-based marketing is complex. Meet directly with an experienced ABM strategist, not a junior SDR. Our expert will assess your ABM readiness to determine how we can help you and then prepare a tailored plan specifically for your needs.
Solution
We created a logo that best represents the three companies without being highly explicit. The CLCC logo stands for “Coalition for Commerce and Communication Freedom”. It borrows visual elements from the three main tobacco companies and it sends a clear message: we are united.
Deliverables
- Branding consultancy
- Logo
Who’s behind the project:
Claudiu Jojatu as Digital Strategy Consultant
Cristina Tupita as Head of Creative
Start a project with us
Account-based marketing is complex. Meet directly with an experienced ABM strategist, not a junior SDR. Our expert will assess your ABM readiness to determine how we can help you and then prepare a tailored plan specifically for your needs.