Demand generation KPIs and metrics – Measuring success in lead generation
Learn how to track, implement, and optimize the most important KPIs and metrics in B2B demand generation to drive revenue, not just leads. This guide breaks down the full funnel, from MQLs to CAC, and shows you how to turn data into actionable insights.
ABM campaign metrics & KPIs – Measuring success in account-based marketing
ABM has transformed how B2B organizations target and engage high-value accounts. But how can ABM campaign metrics be measured properly?
Marketing Spotlight: Mapping Cloudera’s Marketing and Sales Strategy
Cloudera’s marketing strategy shows how a complex enterprise data company can stay relevant by blending product-led growth with high-touch enterprise sales. This spotlight breaks down how their team uses segmentation, content, and strategic positioning to win and retain big customers.
Digital marketing for tech startups – Strategies for growth and success
Digital marketing gives tech startups the edge they need to compete with larger players, precisely targeting audiences and optimizing in real time. With billions of people online, it’s the smartest, most scalable way to attract buyers and grow on any budget.
What is Lead Scoring? Models, Systems, Nurturing & Qualification Explained
In today’s competitive B2B landscape, marketing and sales teams need every advantage to convert prospects into paying customers. You can’t afford to treat all leads the same; some are simply more likely to close than others.
Marketing Spotlight: Mapping Apiumhub’s Marketing and Sales Strategy
In today’s article, we put Apiumhub in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies are working and what sets them apart, as of March 2025.
Lead Generation for Startups: Proven Techniques & Marketing Strategies to Generate Leads on Your Website
Lead generation is critical for startups aiming to establish a foothold in competitive markets.
How Digital Marketing Agencies Drive Real Performance Marketing Results
Traditional marketing metrics don’t cut it anymore. This article breaks down how modern digital marketing agencies drive performance through full-funnel strategies, SEO, PPC, CRO, and RevOps, plus how to choose the right agency for your business.
Marketing Spotlight: Analyzing Craft.co’s social media and content marketing strategy
We examine Craft.co’s marketing and sales strategies, focusing on social media and content marketing, as of November 2024.
What are the six steps in the B2B demand generation process to create successful demand generation strategies that rock?
The average B2B buyer consume an average of 13-20 pieces of content before making a purchase decision. But here’s what most miss: the sequence and format matter as much as than quantity of the content consumed.