Optimizing Your Go-to-Market Strategy: A Practical Guide to Improving GTM Performance
This is a practical guide about optimizing your go-to-market strategy. Learn more about refining your ideal customer profile to optimize your sales enablement content, ensuring you’re equipped to make data-driven decisions that boost revenue and growth.
Marketing Spotlight: Mapping Toggl’s Marketing and Sales Tactics
In this article, we put Toggl in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies are working and what sets them apart (in January 2026).
Marketing Spotlight: Mapping Lovable’s Marketing and Sales Tactics
In this article, we put Lovable in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies work and what sets them apart (in December 2025).
Marketing Spotlight: GlobalLogic Romania’s Marketing and Sales Strategies
GlobalLogic Romania shows how brand awareness and thought leadership can work hand in hand, especially in a tech landscape that’s people-first. Their strategy leans into storytelling, social presence, and long-form content to build trust and visibility across multiple touchpoints.
Marketing Spotlight: Sphera’s Marketing and Sales Strategies
Sphera shows how B2B sustainability marketing can be more than a buzzword. From bold positioning to content-rich lead funnels, they’ve built a demand engine that’s informative, human, and hyper-targeted.
Marketing Spotlight: Embeddable’s Marketing and Sales Strategies
This Marketing Spotlight breaks down how Embeddable is building momentum with a lean content strategy, customer stories, and community engagement. As a young company with no formal marketing team, their early efforts show what’s possible with smart positioning and consistency.
About Cristina Jojatu: Co-founder & Head of content at Milk & Cookies Studio
I am Cristina Tupița, co-founder of Milk & Cookies Studio and head of content. Every word we put out for B2B tech companies needs to drive clarity, build trust, and support real pipeline, instead of vanity metrics. I moved from pure creative and branding work into the space where strategy, content, and growth overlap. Now […]
Marketing Spotlight: Mapping Sunday’s Marketing and Sales Tactics
In this article, we put Sunday in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies are working and what sets them apart (in December 2025).
Marketing Spotlight: A closer look at Experian’s Marketing and Sales Strategies
This Marketing Spotlight breaks down how Experian balances educational content, brand values, and employee advocacy to build trust and awareness at scale. From gated reports to culture-led LinkedIn posts, see how they keep demand steady while humanizing their brand.
Marketing Spotlight: Mapping Flare’s Marketing and Sales Tactics
In this article, we put Flare in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies work and what sets them apart (in November 2025).