Fractional CMO Responsibilities: Driving Lead Generation and Digital Marketing Strategy
A fractional CMO does more than offer advice, they build strategies, lead teams, and drive revenue. Learn how part-time marketing leadership delivers big-company results without the full-time cost.
Fractional CMO Benefits: Is a Part-Time or Outsourced CMO Right for You?
Fractional CMOs give you the strategic firepower of an experienced marketing exec without the overhead. Learn how part-time leadership helps growing companies scale smarter, faster, and more flexibly.
Best cold email software tools sequencers for B2B lead generation for 2026
Explore a detailed breakdown of the top cold email tools for B2B lead generation in 2026, covering pricing, deliverability, multichannel support, and when not to use CRMs.
Building Startup Brand Awareness: Marketing Strategies to Enhance Your Brand
Startup brand awareness isn’t about being everywhere, it’s about being remembered by the right people. This article breaks down how to build long-term recognition with content, partnerships, campaigns, and smart social moves.
Lead Qualification Process: A Step-by-Step Guide to Qualifying Leads, Lead Scoring, and MQL vs SQL for Sales Qualification
Master the lead qualification process to focus your sales team on prospects most likely to convert. Discover how to use lead scoring, MQL vs SQL criteria, and structured frameworks to improve efficiency and drive higher revenue.
How we helped ZEMP, a Swiss POS startup, create a predictable lead generation & funnel marketing strategy
Discover how Milk & Cookies Studio helped Zemp turn unpredictable sales into a steady lead generation system their tiny team runs with confidence.
Lead Generation Email Marketing: Strategies & Tips to Build Your Email List and Get More Leads
This guide reveals how to build and optimize lead generation email marketing campaigns that attract, nurture, and convert high-quality B2B leads. Learn to craft valuable offers, personalize messaging, and use automation to drive better results from your email list.
B2B Marketing Funnel Explained: Mastering the B2B Funnel from BOFU to Top-of-Funnel
This guide explains the B2B marketing funnel step by step, from top-of-funnel awareness to bottom-of-funnel conversion. Discover proven tactics, metrics, and strategies to move prospects smoothly through each stage and turn them into long-term customers.
How to calculate your CPC (cost-per-click) in B2B (calculator & benchmarks included)
Find out how to calculate CPC for B2B SaaS and see 2025 industry benchmarks across Google Ads and LinkedIn.
Demand generation KPIs and metrics – Measuring success in lead generation
Learn how to track, implement, and optimize the most important KPIs and metrics in B2B demand generation to drive revenue, not just leads. This guide breaks down the full funnel, from MQLs to CAC, and shows you how to turn data into actionable insights.