Your B2B funnel is bleeding money. Here’s how to stop it in 14 days
Article summary
Your prospects are slipping through holes you didn’t even know existed. Time to plug the leaks and start getting revenue, not just traffic.
Most B2B founders think they have a “lead problem” when they actually have a funnel problem.
You’re getting traffic, creating content, running ads, but prospects vanish somewhere between interest and purchase.
This 14-day email course helps you find exactly where the leaks are and shows you how to plug them using the same approach that’s worked for hundreds of B2B startups.
Your funnel isn’t converting, it’s just collecting
You know the feeling. You launch a new campaign, update your website, publish valuable content, and watch the analytics climb. Open rates look decent. Click-through rates seem reasonable. Traffic keeps growing. Then you check the revenue dashboard and wonder where all those engaged prospects from your B2B funnel actually went.
Here’s what’s really happening behind those metrics:
1. Your marketing tools are having conversations with each other, but none of them are talking to your prospects.
LinkedIn sends traffic to a blog post from 2022. That blog post links to a lead magnet created for a different audience. The lead magnet triggers an email sequence written when your positioning was different. Each piece works in isolation, but together they create a journey that makes about as much sense as assembling IKEA furniture with instructions from three different products.
2. You’re attracting browsers, not buyers in your B2B funnel.
Your content gets shared, your webinars get attended, your demos get booked. But somehow, the people showing up aren’t the people who actually buy. You’ve built a lead generation machine that’s incredibly efficient at generating leads your sales team doesn’t want to call.
3. Every “optimization” makes things more complicated, not more effective.
You added a new form here, another email sequence there, maybe a chatbot to “increase engagement.” Now you have seventeen different ways for prospects to interact with you, but no clear path from interest to purchase. More touchpoints didn’t create more sales, they just created more ways for prospects to get confused and leave.
4. You’re celebrating vanity metrics that don’t pay the bills.
Email open rates hit 23%. Website traffic is up 40%. Social engagement looks healthy. But none of those numbers are walking into your bank account and making deposits. You’ve become really good at creating marketing activity that generates reports, not revenue. So why is your B2B funnel not working?
Here’s the uncomfortable truth: you don’t have a lead problem or a traffic problem. You have a system problem. And systems can be fixed.
We respect your inbox. We’re going to send you exactly 14 emails over 14 days, then step back and let you breathe. No daily “inspiration” quotes, no weekly newsletters you never asked for. Just the very occasional valuable updates. But there will be no SPAM. Ever. We hate it as much as you do.
Stop fixing symptoms, start building systems that actually work
This isn’t another course about “optimization hacks” for your B2B funnel. Together we’re going to rebuild your funnel foundation in 14 days using the exact approach we’ve used for our B2B tech clients. Every email includes practical frameworks you can implement immediately, not theory you’ll never use.
Key Benefits:
→ Stop guessing where prospects disappear. Map every touchpoint from first click to closed deal, identifying exactly where your funnel leaks money and how to plug those holes permanently.
→ Attract buyers, not browsers. Learn how to build behavioral ICPs that actually predict who will buy, so you stop wasting time nurturing prospects who were never going to purchase anyway.
→ Lead magnets that do the qualifying for you. Design content upgrades that filter out tire-kickers automatically, so your sales team only talks to prospects who are actually ready to buy.
→ Email sequences that sell without selling. Build nurture campaigns that move prospects through psychological buying stages naturally, instead of just staying in touch until they unsubscribe.
→ Attribution that tells the truth. Set up measurement systems that show which activities actually drive revenue, not just which ones get the last click before conversion.
→ Scale what works, ignore what doesn’t. Identify which parts of your B2B funnel can handle 10x volume and which parts will break if you push them too hard, so you grow without killing your conversion rates.
What you’ll learn in just 14 days
Weekly Breakdown:
Week 1: Stop the bleeding
Your funnel’s leaking money and you know it. Week one plugs the obvious holes so you can actually see what you’re working with.
- Day 1: Funnel reality check Audit your complete B2B funnel and identify where prospects drop off.
- Day 2: Build better ICPs Create buyer profiles based on behavior and situation, not just job titles.
- Day 3: Map Your Customer Journey Document every touchpoint from awareness to purchase.
- Day 4: Fix Your Value Proposition Align what you’re selling with what customers actually want to buy.
- Day 5: Qualify with Lead Magnets Create content that attracts serious buyers and filters out casual browsers.
- Day 6: Stage-Specific Content Build content for each phase of the buyer journey.
- Day 7: Multi-Channel Distribution Get your content seen across owned, earned, and paid channels.
Week 2: Build the systems and optimizations
Week one showed you what’s broken in your B2B funnel. Week two builds the systematic approach that actually converts strangers into customers.
- Day 8: Smart email nurturing Create sequences that adapt to prospect behavior and engagement.
- Day 9: Predictive Lead Scoring Score leads based on buying signals, not random activity.
- Day 10: Strategic automation Automate processes while keeping the human touch where it matters.
- Day 11: Revenue-focused attribution Track which activities actually drive sales, not just clicks.
- Day 12: Proper A/B testing Test with statistical significance and meaningful sample sizes.
- Day 13: Safe scaling methods Grow what works without breaking your conversion rates.
- Day 14: 90-day B2B funnel implementation plan Get a step-by-step roadmap to execute everything you’ve learned.
This course is perfect for B2B startup founders or marketing managers
This works if you are:
- Tired of playing marketing whack-a-mole. You’re in seed or Series A stage, which means you have enough budget to care about efficiency but not enough to waste on experiments.
- Currently drowning in scattered tactics.
- Getting visitors, not buyers. Your analytics make you feel popular, but your bank account tells a different story.
- Ready to build systems, not just campaigns. You understand that sustainable growth comes from processes, not one-off wins.
- Looking for implementation, not inspiration. You’ve had enough “aha moments” to last a lifetime. Now you want step-by-step instructions to make your B2B funnel work properly.
This definitely won’t work if you are:
- Running enterprise sales with 18-month cycles. This course is built for startups, not Fortune 500 committee decisions.
- Selling to consumers. B2C and B2B funnels are different animals entirely. We focus on the B2B funnel beast.
- Hunting for magic bullets. If you think there’s a secret hack that solves everything, you’ll be disappointed. We believe in systems, not shortcuts.
- Not actually ready to change anything. Some people collect courses like stamps. If you’re one of them, save your email address for something else.
Start building your working funnel today
We respect your inbox. We’re going to send you exactly 14 emails over 14 days, then step back and let you breathe. No daily “inspiration” quotes, no weekly newsletters you never asked for. Just the very occasional valuable updates. But there will be no SPAM. Ever. We hate it as much as you do.
Here’s what you get
Immediate delivery:
- Day 1 lands in your inbox within 5 minutes of subscribing
- Each email comes with checklists you’ll actually use
- All 14 emails about improving your B2B funnel will arrive daily like clockwork
- Complete course archive waiting at the finish line
Implementation support:
- Weekly progress checkpoints that keep you moving forward
- Templates and worksheets that do half the thinking for you
- 90-day roadmap that prevents overwhelm paralysis
Why we’re not just another digital marketing agency with big promises
We’ve spent years doing something many agencies avoid: actually auditing what works and what doesn’t in B2B funnels. While other agencies were busy promising “10x growth in 30 days,” we were digging through conversion data and mapping customer journeys for SaaS and tech companies.
Here’s what we learned: Most B2B funnels fail for the same predictable reasons. The good news? Once you know what those reasons are, fixing them becomes surprisingly straightforward.
Milk & Cookies studio’s track record:
- We only work with B2B SaaS and tech startups because trying to be everything to everyone usually means being nothing to anybody. We know your challenges and your sales cycles.
- We build systems, not campaigns. Pretty graphics and clever copy are nice, but they don’t pay salaries. We focus on data-driven approaches that create predictable revenue streams.
- We skip the BS and get to work. No 47-slide strategy presentations or “visionary thinking sessions.” Only clear and practical implementation that push your metrics in the right direction.
We’ve tried to cover some of the questions you might have
Q: How much time does this require daily?
A: 10-15 minutes to read each email, plus 30-60 minutes to implement the day’s checklist if you choose to follow along.
Q: Is this too advanced for early-stage startups?
A: No. The course is specifically designed for seed and Series A companies. We start with fundamentals and build systematically.
Q: What if I fall behind on the daily emails?
A: No problem. You get access to the complete course archive, so you can catch up anytime or revisit specific lessons.
Q: Do you sell anything during the course?
A: We mention our services once per email in a single sentence just to remind you that if you need help with your funnel, you can just reach out. The focus is pure educational value.
Q: What makes this different from other funnel courses?
A: Most courses teach theory. We focus on implementation for B2B startups specifically. Every lesson includes practical checklists you can use immediately.
Q: What if I don’t know how to implement everything and need help with my funnel building?
A: We offer strategy sessions and full-funnel implementation services for companies that want hands-on support. The course teaches you the framework, but if you need help executing or want us to build it with you, we’re here to help.
Ready to build your first working funnel?
Stop wasting time with scattered tactics. Get the complete system for building B2B funnels that actually convert prospects into customers.
While you’ve been reading this page, another prospect just clicked away from your website. They were interested, engaged, maybe even excited about what you’re building. But somewhere between your homepage and their decision to buy, they vanished.
Here’s the truth:
You don’t have a traffic problem, a content problem, or a sales team problem. You have a funnel problem. And every day you don’t fix it costs you revenue you’ll never get back.
Your choice is simple:
Keep reading courses and attending webinars about funnel optimization while your prospects slip away, or spend the next 14 days building a system that actually captures them.
And not it’s the hard Call-to-action time, as no effective piece of content will perform without one:
“Sign me up for Day 1 now”
Every day you wait is another day your competitors are capturing the prospects you’re losing. The founders who started this course last month are already seeing results. The ones who “bookmarked it for later” are still dealing with the same leaky funnel they had 30 days ago.