Marketing Spotlight: The secrets behind Equifax’s Digital Marketing and Sales Strategies
Article summary
In this article, we’re taking a look at Equifax’s marketing and sales strategies as they were in February 2025.
Why do we do this series? Because we love a good challenge and want to help fellow marketers get inspired by companies that are doing things right and the right things.
(PS: If you need help, wink-wink, send us a message. We have Milk & Cookies and good strategies).
📝 A quick note before you start reading:
The data and analysis in this article are valid as of the time we wrote it. We don’t know when you’ll be reading this, maybe next week, maybe six months from now, and things might have changed since we looked at this company’s marketing and sales approach. Still, the insights and lessons here stay useful, even if the numbers or tactics have evolved a bit.
Understanding the company
Equifax is a global data, analytics, and technology company, founded in 1899 and headquartered in Atlanta, Georgia, USA.
Equifax operates primarily in the business-to-business sector, providing credit reports, analytics, and risk assessment tools to financial institutions, insurers, and government agencies.
Equifax has 17,187 associated members on LinkedIn, although in reality the numbers might be higher. We can see that the highest number of employees are engineers (3,825), followed by IT professionals (3,127) and sales professionals (1,855). At the moment of the analysis, as of February 2025, they have 297 posted jobs, from which 6 are for the marketing department, and 44 are for the Sales & Support department.
Brand Promise
We see that they actually have two brand promises: one “Personal” and one for “Business”.
For Personal, the brand promise is the following:
Equifax positions itself as the protector of your financial well-being and identity. They promise to:
- Monitor your credit report.
- Alert you to potential issues.
- Help you recover from identity theft.
- Empower you to “live your financial best”.
They offer peace of mind and control over the financial identity through monitoring and recovery services.
But the most interesting aspect is how they connect the credit and the identity (“Your Credit. Your Identity”). In general, the credit report contains a lots of personal information, including the payment history, account details, identifying information, etc. This data is actually the financial identity. This is important for people, because financial identity is connected to creditworthiness, a key factor in many aspects of life, from securing loans and renting apartments to even getting certain jobs.
For Businesses
The brand promise for businesses, as seen above, is centered around helping ****companies to achieve better outcomes and better customer experiences. These two will drive smarter revenue.
They even mention, on the same page, what are Equifax’s products that drive smarter revenue (credit risk, verification, etc.).
As we can see in the image, this section is meant to highlight Equifax’s offerings for businesses. Each service has a dedicated landing page, which includes a call-to-action (CTA), more details about the services, key insights, and recommended products.
Equifax’s Services and Products
Let’s have a look at what they offer.
These are the products and services related to “My personal Credit”
And these are the services and products for Businesses:
From what we’ve observed, their services are accessible through multiple pages, indicating a strategy of using landing pages to direct leads to these offerings. For instance, they can be accessed via the ‘Products & Services’ tab, and they are also visible with a simple scroll down at the ‘Business’ page.
How do they differentiate themselves
To answer this question, we will analyze the “Who we are” section.
Equifax talks about their differentiators on various pages such as: “Who We Are”, “Our Commitments”, and “Why Equifax”.
First, they like to show the real-world impact of their services with statistics like “28.4 Million U.S. consumers obtained loans to buy a car” and “Over 55 Million fulfilled verifications in support of government benefits”. This provides concrete evidence of their value. They also show their social responsibility to the Equifax Foundation’s impact.
We like that they have CSR initiatives, because it can be beneficial from a marketing perspective. CSR improves the company’s reputation by demonstrating its commitment to ethical and social causes, which can attract customers, investors, and even employees.
Moreover, the Purpose Pulse 2024 report found that 53% Gen Z and millennials expect companies to take a stronger stance on social issues.
According to Deloitte’s report, Gen Zs and millennials want their employers to make a positive social impact, contributing to community development and addressing societal challenges.
They are also “strong” on DEI initiatives, considering themselves inclusive: “42% of our US Workforce identify as having a diverse racial or ethnic background“.
More about their social responsibility can be found on their “Our Commitments” page. They work around the idea of bringing about positive economic change in business and in the workplace: “We believe that positive economic change starts with a single opportunity. Equifax plays an important role in making those opportunities possible.”
Moreover, they emphasize the idea of security. Security is built into everything they do, and they are proud to have developed one of the most advanced and effective cybersecurity programs in the world.
This is a very important topic nowadays. Even the Global Risk Report 2024 from the WEF places cyber insecurity in a prominent position, meaning that for individuals and businesses in general, because they operate with sensitive data, this aspect is extremely important to protect.
Therefore, their emphasis on security, especially the idea of “Leading the Industry in Security,” is a strong statement and a good marketing strategy. Good marketing strategies are built around the real needs and challenges of today.
More than that, they have a community for helping other understand their financial situations. Also, they have a statement which frames the ideas of Equifax being an educator:
“We recognize the important role Equifax plays in people’s financial lives. We are always working to make it easier for people to access the credit reporting information and resources they need when they need it“.
We will talk more about it in a later section.
We really wanted to analyze how Equifax decided to answer its own question: “Why Equifax”.
First, we see that they emphasize the work and effort they put into providing better services for their clients by continuously innovating.
At the bottom of the “About Us” and “Our Commitments” pages, Equifax has placed their knowledge centers and newsroom to drive traffic to other pages, especially the blog page, which is the main source for creating thought leadership articles and demonstrating their expertise. This ultimately aims to convince leads that they are the perfect solution to their needs.
Conclusions
It appears that Equifax does invest significant effort into constructing its persona and image, aiming to make leads feel that Equifax is the right choice for them.
You can see from their website that they’re serious about showing their products and services, with multiple ways for potential customers to find exactly what they need. And those real-world impact stats they share, like helping 28.4 million Americans get car loans and supporting government benefits through 55 million verifications, that’s a great way to show the tangible difference they make.
Now, let’s move on to their social media activity. Here, we will analyze the C-level presence and how they use social media, especially LinkedIn, to generate leads and create demand.
The Social Media approach
Leadership’s Social Media Presence
Julia Huston – Equifax’s CMO
We can immediately see that the CMO is not very active. At the time of our analysis, the end of February, the CMO had posted only four times in the last three months.
However, we decided to still examine what she posts because she has original content. Her content pillars include posts about various celebrations and events related to Equifax, as well as promoting Equifax’s social activities, such as the “Back to School Drive” and participation in conferences, etc.
We also examined her social media engagement to see if she interacted with others in the comments. Again, we found limited activity.
The engagement on her posts averages over 100 reactions, which is quite acceptable considering she has only 3,503 followers.
Equifax’s Company Social Media Presence
Equifax’s LinkedIn page has over 241k followers, with a posting schedule of 5 times per week. Their posts have different formats, such as text + image and text + video.
Their engagement is generally on the lower side, though it does change depending on the type of post. As you’d expect, event and conference posts tend to get more reactions, usually over 100, while their educational content sees less engagement. See below a comparison.
What are their content pillars?
1. Financial education
This pillar aims to educate the audience about financial topics. This is also shown by the hashtags #FinancialInclusion and #FinancialEducation.
Here, they use different formats, such as explanatory videos or written content. For the written content, their strategy is to share articles on LinkedIn from their blog. This is a common practice, as it helps drive traffic to their website.
Their educational content typically ends with a call-to-action (CTA) to visit a page on their website. The page often linked is the educational section of their website, which features numerous articles on various themes, such as credit risk, fraud, and identity theft. We will analyze this later.
These 3 reposts are from Equifax employees. The call-to-action, like this one: “For more specific ways to protect your information, visit https://bit.ly/43iPdbk,” drives traffic to their website or a specific landing page. This is a very important part of marketing. However, they do not always have a CTA. See below.
They even promote their educational hub, not only their blog articles. By mentioning “educational resources and Equifax Learn videos”, it can show a strategy of providing valuable, accessible information.
From what we’ve seen, the educational posts with statistics gather more reactions.
2. Equifax’s services
It’s clear their content is built for a B2B crowd, with a focus on how their technology helps clients innovate and keep their businesses safe.
3. Corporate Culture and Diversity & Inclusion (D&I)
Within this pillar, Equifax wants to show their commitment to celebrating cultural diversity within its global workforce. This type of content humanizes the brand.
4. Career related posts
By sharing insights into what motivates leaders within their organization, Equifax positions itself as a company with strong leadership and a positive work culture. They use a clear call-to-action (CTA), encouraging interaction by visiting the careers blog. In this pillar, they utilize a proprietary hashtag, #PowerYourPossible.
This post is a classic example of content designed to attract talent. Equifax is using Meg Leaman’s story to give you a peek into their company culture and the chances for growth. The story of her starting in customer service and discovering her ‘true career path’ could be relatable and gives people something to aspire to.
What are their best performing posts?
As we can see, their best performing posts are related to Equifax’s company culture.
What is their overall strategy?
It looks like Equifax really focuses on educational content and career stories in their posts. At least, that’s what we’ve seen in January and February of 2024.
All their educational posts link back to different pages on their website, like the newsroom, resource center, or solutions.
We’ve also noticed they often include visuals, and those posts tend to get more reactions than just sharing blog post links.
People get visual information a lot faster than text. Using things like charts, graphs, or infographics can make complex data much easier to understand.
Also, attracting leads to their website is definitely a key part of Equifax’s strategy. As we discussed before, their educational posts always send the leads to their website. By directing people to their website, Equifax can provide more comprehensive information about their company, products, and services.
We also have noticed that Equifax has secondary LInkedIn pages, not only specific to other countries such as Equifax India, but also to their services, such as Equifax Workforce Solutions. This division of Equifax specializes in providing HR, payroll, and compliance solutions to businesses. They offer services like employment verification, HR compliance management, and tax-related services.
On Facebook Equifax has 149K followers and likes.
We are quite impressed about what we have found here. Equifax puts an effort into creating different types of content on Facebook. We have compared it to their LinkedIn page, and only saw a few identical posts, otherwise they have unique content on Facebook.
Most of the posts on Facebook belong to the educational content pillar. They focus heavily on educating consumers about credit scores, credit reports, mortgages, and refinancing.
They’re pretty consistent about including direct links to their website or other useful resources, which helps drive traffic to their website. On Facebook they posts around 5 times a month. Their engagement is low, as you can see in the images above.
On Instagram Equifax has 3.4K followers. Usually Instagram is the place where companies are promoting their company culture and work environment.
Here they post around 3 times a month, static posts and reels.
Many of their posts gather over 100 reactions.
X (formerly Twitter)
Equifax Inc. uses its X presence primarily as a platform for disseminating business content. The posts consistently direct users to webinars, articles, and resources that highlight Equifax’s data-driven solutions and insights.
On X, Equifax posts unique content and uses CTA to drive traffic to their website.
The content revolves around key themes like:
- Market Insights and Analysis: They share findings from webinars and market pulse reports, proving their ability to provide real-time analysis of economic trends.
- Industry-Specific Solutions: Equifax shows how their data and technology can be applied to specific industries, such as insurance and banking.
- Targeted Marketing and Consumer Insights: They offer solutions for businesses to target specific demographics, like Gen Z, with accurate and effective strategies.
- Data-Driven Personalization: They promote their products that help businesses personalize their engagement strategies.
Their engagement is relatively low in terms of comments and shares, with around 250-300 views on their posts.
Equifax Inc.’s X strategy is highly targeted and professional. They are using the platform to establish themselves as a thought leader and provider of valuable data-driven solutions for businesses.
Now let’s move on to YouTube, the last social channel we will analyze.
YouTube
On YouTube Equifax has 5.26K subscribers and 231 posted videos, which have generated 3.899.705 views.
They have 9 playlists on the following themes: Equifax learn & life, Market pulse, Career advice and so on. Here is an image capturing their playlists:
The playlist which has the highest number of videos is “Understanding your credit” with 69 videos in it. In this playlist, the videos are short, around 2 minutes each. Their format is interesting: text and video, no voiceover or someone presenting the topic.
The channel’s content is tailored to financial services marketers, auto OEMs, and fintech advertisers, audiences highlighted in Equifax’s Digital Targeting Segments.
The ending of the educational videos looks like this:
Conclusions: Equifax’s overall social media strategy
On LinkedIn, where they have their largest following (241K), Equifax focuses on four main content pillars: financial education, Equifax services, corporate culture/diversity, and career-related posts. Their company culture posts tend to perform best, generating the most engagement. They post consistently (about 22 times monthly) and use a mix of formats, though engagement varies significantly by post type.
Their Facebook strategy (149K followers) is impressively distinct from LinkedIn, with unique content focused heavily on consumer financial education, topics like: credit scores, mortgages, and refinancing. This establishes them as a financial literacy resource for consumers, though engagement remains relatively low. Instagram (3.4K followers) is primarily used to showcase company culture and work environment with about 3 posts monthly, generating decent engagement, with many posts receiving over 100 likes.
The overall marketing strategy on social media appears to be:
- Creating platform-specific content rather than cross-posting the same material
- Using educational content to drive traffic back to their website
- Establishing thought leadership in financial services
- Humanizing their brand through company culture content
- Using visual elements to increase engagement
- Targeting specific business audiences while also providing consumer education
Demand generation
In this section, we will be analyzing Equifax’s demand generation strategies with a focus on content marketing.For this, we will analyze their blog and resource library. Let’s start with their demand generation for Businesses and then we will continue with Personal.
Blog
The “Insights blog” is for Businesses. However, they have another blog the “Personal” one named “Credit Education”.
Their insights blog is divided into different topics such as: Account management, Alternative data, Commercial Business, Consumer Credit, and Data-driven marketing.
Immediately upon entering this page, we notice the call-to-action (CTA): “Subscribe to our Insights Blog”. This is interesting. We’re not sure if it is intended to be a newsletter or a subscription to the blog itself.
As we click on the subscribe button, we are sent to fill in a form, where they ask for first name, last name, company name and business email. Asking for the latter 2, they are trying to get high quality leads.
On their main blog page, we also see a section featuring ”Trending articles” and “Most Recent” articles. We assume these articles are placed here to encourage leads to explore other pages and stay longer on their website. Furthermore, they likely aim to promote certain articles more prominently. It’s a great strategy to periodically change the recommended articles, to see which ones perform best, and continue writing in that style.
Now, let’s look into an article and examine how they write their content. Their blog articles are decently long, typically around 1,300 words. In terms of structure, they use one Heading 1 and between four and seven Heading 2.
We appreciate that at the beginning of the articles, they indicate the reading time. This shows respect for the reader’s time, allowing them to decide whether to read it immediately or save it for later.
At the end of the articles, they promote their services with an indirect sales pitch like these ones:
How often do they post?
They seem to post around 10 times a month and the tone-of-voice used in the articles is professional, yet neutral.
Resource Library
We are still in the “Business” area. This resource centre is mostly dedicated to B2B professionals.
As seen in any library, we will find all kinds of content, such as: case studies, infographics, e-books and so on. Here is exactly what they’ve prepared for their audience.
Some of their content is gated, meaning that leads can access it only in exchange for their contact details.
For example, the Consumer Report is a lead magnet, you cannot read it for “free”. However, this time, they try to qualify the leads even more, so they are not asking only for the company name and business email address, but also the Business Phone and Job Level.
At the bottom of the page, they have a sales pitch for their Marketing Pulse page: “For more on how you can navigate this time of economic uncertainty, visit our Market Pulse page”.
After that, we see the call-to-action button “Contact Us”:
Infographics
Some infographics are gated content, while some of them are freely accessible as PDFs. They are around 1 page long.
This type of content is usually designed to promote something. I am not saying this is the main purpose for them, but in general, any article or type of content is designed to generate demand. And this is done by promoting your services. Therefore, at the end of the article, they have placed a sales pitch for their BusinessConnect.
Product Sheet
This content is straightforward: they are presenting their solutions, with a 3 pages long sheet.
E-books
Some of the e-books are free, some are gated. The e-books are also built around Equifax’s services: “This ebook highlights how modernized access to third-party data delivers efficiency and business results. It covers how differentiated data from Equifax can be used across the customer journey”.
The free e-books can be accessed as PDFs and in general they have around 10 pages.
Case studies
The case studies are structured as follows:
- At a glance (quick summary)
- The situation / background
- The challenge
- The solution
- The results
- The collaboration
They end the case study with a CTA:
Video
Here, we notice something very interesting. They inform us from the beginning how long their video is, so we know whether we have time to watch it on our way to work or at another time.
The videos have a small description with some key insights, which are mentioned in the video.
They use voice-over and stock images. Unfortunately, we cannot have a peek at their white papers, as it is gated content.
We move on to the Credit Education content, namely their Knowledge Center for Personal Credit.
Knowledge Center
The primary audience is individuals seeking to improve their financial literacy and understand credit-related matters.
In this resource centre, we find the following topics: Credit Scores, Reports, and Cards, Loans, Personal Finance and so on. The content addresses common financial concerns and offers solutions or guidance. Phrases like “how to protect yourself”, “steps to rebuild”, and “ways to cut down debt” are used.
This page is split into different sections, each representative of a specific topic.
They use CTAs like “Read More”, “Watch Now”, “Get My Free Annual Credit Report”, and “Dispute info on Credit Report” to encourage user engagement.
Let’s analyze the content itself. The length of the article is around 1000 words. In terms of structure, the blog articles have 1 Heading and 4-5 Heading 2. The articles always start with “Highlights”, where they mention some key insights.
The language is straightforward and focuses on providing practical information. For example, let’s look at this article below.
The primary target audience are individuals or couples looking to buy a home. The language is geared towards personal finance decisions, not business transactions.
The article uses financial terms like “debt-to-income ratio”, “gross monthly income”, “loan-to-value ratio”, “private mortgage insurance”, and “closing costs”. This indicates an expectation that the reader has some level of financial literacy or is willing to learn. Phrases like “ask yourself”, “find out”, “calculate”, and “consider”, encourage the reader to take action and engage with the information.
Newsletter
The newsletter was difficult to find, because it was on the Podcast page. The subscription form lacks a description of the newsletter’s content and does not specify the information subscribers will receive. It requests company name, industry, business email, country, and name.
The newsletter is probably placed on strategic pages, those which convert the most. Leads visiting a podcast page have already shown a specific interest in that content. Therefore, they are more likely to subscribe to a newsletter that provides related updates, behind-the-scenes information, or exclusive content. This way, the newsletter is being offered to a more receptive audience.
Conclusions
We’ve observed that Equifax’s content marketing strategy focuses on generating leads and building brand authority for B2B and B2C.
They maintain separate content streams for businesses, like “Insights Blog” and “Resource Library”, and for individuals, like “Knowledge Center”, meaning that Equifax really understands their audience.
Also, from what we have noticed they strategically use gated content (e.g., e-books, reports, infographics) to capture valuable lead information. And progressively qualifying leads by requesting more detailed information (e.g., job level, phone number).
They use clear and compelling CTAs throughout their content, encouraging users to subscribe, download resources, contact sales, or explore related content.
Lead generation
In this section we will have a look at how Equifax is generating leads, and strategies they have in place.
They have around 9 landing pages. We won’t go through every single one of them, but we’ll take a look at some. Basically, they all follow the same layout and strategy.
Landing pages
Free Credit Score Landing page
This page functions as a landing page and a lead generation tool.
The primary driver is the “Get Your Free Credit Score” offer. Free offers are a classic lead magnet, attracting users with the promise of value without immediate cost. To access the free credit score, users are required to create a myEquifax account. This account creation process captures valuable user data, including personal information.
Equifax encourages users to “log in every month” to check their score, fostering ongoing engagement and providing Equifax with repeated opportunities to interact with potential customers.
The page highlights ‘Value products’ such as Equifax Credit Monitor and Equifax Complete, which are premium services for a monthly charge. They might try to upsell users who are already interested in the credit score.
This “free” offer is meant to create a sales funnel. After they create the account, Equifax can nurture leads and convert them into paying customers.
“Get Started” and “Learn More” buttons are prominent and guide leads to try their offer and create an account.
Free Credit report Landing Page
This page is similar in its purpose as a lead generation tool and landing page.
The page includes more educational elements, such as the Quiz “Check for your credit awareness” and “Credit Myths And Facts You Should Know” sections.
Quizzes tend to have higher conversion rates compared to traditional lead magnets like PDFs. They can convert at 30-50%, significantly higher than the 3-10% conversion rate of static lead magnets.
Equifax has a static quiz, namely a true/false quiz, with answers already provided.
It’s important to consider what Equifax is trying to achieve with their quizzes. It might not be primarily for lead generation. It could be for:
- Education: To inform people about a topic (e.g., credit scores, security).
- Brand Awareness: To get people to engage with their brand, even in a small way.
Another landing page is the Additional Free Credit Reports one.
This page targets a very specific segment of users: those who believe they qualify for additional reports due to specific circumstances (unemployment, fraud alert, etc.). It’s a highly targeted landing page.
Users arriving here likely have a specific reason for seeking an extra report. They’re often in a state of need or concern (e.g., identity theft, job loss). The primary focus is on determining user eligibility. It’s a gatekeeping landing page, ensuring only those who qualify take the next step.
The tone-of-voice is more service-oriented, emphasizing user rights and providing clear, concise instructions. It’s less sales-driven and more focused on fulfilling a need.
The “Get Started” CTA button is within the context of a specific qualification process. It’s about initiating a request based on eligibility.
Podcasts: “Market Pulse Podcast”
“Market Pulse Podcast” is a monthly podcast built around the financial landscape. The leads can expect to receive: “In-depth, relevant, timely market analysis built around differentiated insights you can’t get anywhere else”.
Until now, at the end of February 2025, they have around 52 episodes. As you can see, the length of the podcast is around 30 minutes.
There is a CTA at the end of the podcast, such as to subscribe to their webinars or to contact them.
Webinars
The webinars are part of their resource library for businesses. They are around 1 hour long and are gated content, because we cannot access them freely, only by providing our contact details.
We saw that these webinars aren’t promoted on LinkedIn. Because the webinars are gated content, requiring contact details, Equifax might be prioritizing capturing leads through their own website. They might be using LinkedIn for broader brand awareness, and then directing interested professionals to their website for deeper engagement and lead capture.
If you’d like to generate more leads through gated webinars, maybe move it somewhere more accessible can help you achieve this goal. Also, a dedicated landing page or a clear call-to-action on the homepage might increase visibility and potential lead generation.
Paid Ads
Now we will analyze the LinkedIn Ad Library, the only channel they have ads.
At the time we are writing this, in February 2025, Equifax has 653 ads on LinkedIn. In these ads, they use both images and videos. They choose to advertise job openings, suggesting a need to expand and future plans.
Job openings in Data and Analytics, Sales, IT & Tech, Customer Service, and other areas. Each job posting is personalized with specific details. The ‘Learn More’ call-to-action directs users to the dedicated page for each respective job.
More related to the jobs, they promote the benefits the employees are expected to receive if they work at Equifax. Again we see the #PowerYourPossible hashtag, which was used when they posted about employees’ career stories.
Ads highlight inclusive work environments, diversity, employee benefits, and the company’s purpose.
The Primary Goal of the ads is to attract and recruit qualified candidates for various positions.
Messaging:
- Highlight career growth opportunities (#PowerYourPossible).
- Showing a positive and inclusive company culture.
- Showing the company’s commitment to innovation and technology.
- Provide value to potential employees by giving resume and interview advice.
Their ads receive around 10K-50K views and the targeted regions are UK, Asia, South America, and USA, and few countries in Europe.
Therefore, the primary goal is to attract and recruit qualified candidates for various positions.
Conclusions
Equifax’s strategy overview
Equifax’s digital marketing and sales strategies target both B2B and B2C audiences.
For B2B, Equifax’s strategy might be focusing on creating thought leadership content and be seen as an expert in the financial industry.
For this, they show concrete statistics about their impact, by using phrases like “28.4 Million U.S. consumers obtained loans to buy a car” to prove they make a difference. Their messaging tells us how their solutions help businesses make “intelligent decisions more rapidly and with greater confidence”, positioning themselves as partners in driving “smarter revenue” rather than just selling data.
For B2C, Equifax focuses on educational content, as seen in their Knowledge Center. Their content strategy is segmented, with separate resources for businesses (Insights Blog and Resource Library) and individuals (Knowledge Center).
In terms of lead generation strategies, Equifax uses data-driven marketing strategies, which can include gated content like reports or white papers to capture lead information. Also, Equifax offers services related to credit scores and reports, which can require account creation, thus creating entry points into their ecosystem.
If your company decides to host webinars, maybe you should promote them on social media, particularly LinkedIn, to increase visibility and generate more qualified leads. According to Webflow, 96% of B2B buyers view webinars or video content at least once per month. Making these assets more accessible might impact your sales pipeline.
Create a clear description for your newsletter subscription. When subscribers know what to expect, they are more likely to read your content and not treat it as spammy.
Your corporate social responsibility efforts shouldn’t be buried in an “About Us” page. With 53% of Gen Z and millennials expecting companies to take stronger stances on social issues, prominently featuring your societal impact creates emotional connections with your brand. In general, consumers are motivated to purchase from companies committed to making the world better. Moreover, according to Forbes, purpose-driven companies outperform the market and are “three times more likely to retain talent due to higher levels of employee engagement and job satisfaction.”
Do you want more recommendations? We’re ready to partner with you to create a winning digital marketing strategy that delivers measurable ROI.
FAQs
What does Equifax do?
Equifax is a global data, analytics, and technology company that provides credit reports, risk assessment tools, and identity protection services to individuals, businesses, and government agencies. They serve both B2B and B2C audiences with a strong focus on financial literacy and data-driven decision-making.
How does Equifax differentiate itself in the market?
Equifax emphasizes security, innovation, social responsibility, and thought leadership. They showcase real-world impact through statistics and CSR initiatives, highlight DEI commitments, and position themselves as leaders in cybersecurity and financial education.
What is Equifax’s marketing strategy on social media?
Equifax maintains active, platform-specific content strategies across LinkedIn, Facebook, Instagram, X, and YouTube. They focus on educational content, company culture, diversity and inclusion, and lead generation through visual storytelling and consistent posting schedules.
How does Equifax generate leads?
Equifax uses gated content like white papers, webinars, and credit reports to collect lead information. They also utilize landing pages, CTAs, and newsletters strategically placed on high-traffic pages to convert visitors into leads.
What are Equifax’s key content marketing tactics?
Equifax creates segmented content for B2B and B2C audiences, including blogs, infographics, case studies, and videos. They use clear CTAs, strategic internal linking, and lead magnets to capture and nurture leads across the buyer’s journey.
