Francois is a LinkedIn marketing specialist focused on helping B2B founders reach their goals with strategies that deliver real results.

With a proven toolkit of LinkedIn tactics, Francois crafts tailored approaches designed to connect with the right audience and drive business growth.

Let’s get started. Enjoy!

What inspired you to pursue marketing for tech/SaaS? Any key moments or people who shaped your path?

It all clicked during my first project with a SaaS startup. The energy, the pace, and the sheer potential for innovation had me hooked. A mentor of mine once said, “Find where your passion meets a need,” and for me, that’s right here.

What is Grow With Francois? What’s its mission, who is it for, and how does it stand out in a competitive market?

GWF is on a mission to simplify the complex world of SaaS for businesses big and small. We’re tackling the headache of lead generation, making a seamless process of customer building and retention.

Our ideal customers are forward-thinking companies hungry for growth but feeling stuck in the technical muddle.

What sets us apart? It’s our dedication to truly understanding our clients’ unique challenges and delivering not just solutions, but a roadmap to their success.

How have your marketing strategies changed as your tech/SaaS company has grown? Which ones have worked best?

Content has been king for us. Initially, it was all about educational content that demystified tech. As we’ve grown, we’ve layered in personalized, data-driven campaigns that speak directly to our customer’s pain points and aspirations.

It’s about evolving with our audience, always being one step ahead with the content they didn’t even know they needed yet.

With so many digital marketing options, how do you choose the right tactics and channels to maximize ROI?

The golden rule for us? Test, measure, learn, repeat. We don’t chase after every shiny new tactic. Instead, we focus on where our audience hangs out, be it LinkedIn for B2B connections or webinars for deeper engagement.

It’s all about that sweet spot where our message resonates the most, then doubling down on what works.

If you could change one thing about digital marketing, what would it be, and how would it improve strategies or outcomes for the industry?

I’d dial down the noise. Nowadays messages come left and right, simplicity and authenticity often get lost. By embracing these, we can cut through the clutter, making marketing not just more effective but also more meaningful for both brands and audiences.

What does “success” look like for Grow With Francois?

Success for us is when our clients say, “You made this so much easier than I thought it would be.” It’s about empowering them, seeing their businesses thrive, and knowing we played a part in their journey. That’s the real win.

Personalization and AI are huge game-changers. They’re helping us create experiences that are not just tailored but almost predictive in their relevance. This means diving deep into data, understanding patterns, and anticipating needs. It’s a thrilling challenge that constantly pushes us to innovate.

Looking back on your digital marketing journey, what’s the most important lesson you’d share with a beginner?

Stay curious and keep learning. This field moves fast, and what worked yesterday might not work tomorrow. Embrace change, experiment fearlessly, and remember, every setback is just a setup for a comeback.

In your opinion, what’s the best book in the world:

That’s like asking me to pick my favorite star in the sky! But if I have to choose, it’s “To Kill a Mockingbird” by Harper Lee. Beyond its timeless narrative, it teaches empathy, integrity, and the courage to stand up for what’s right—values that resonate deeply, even in the world of marketing.

About Grow With Francois

Grow With Francois is a powerhouse team that helps B2B founders turn LinkedIn into a growth engine.

With strategic execution and proven tactics, the team equips businesses with the tools they need to attract leads and scale effectively.


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Our goal with this SaaSy interview series is to bridge the gap between SaaS & tech founders and marketing professionals. We bring useful tools and services closer to the community of specialists and we help our community better understand your industry. 

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