The GTM Agency: your go-to-market consultants
We build go to market strategies and the systems behind them for B2B SaaS companies that need clarity, not more chaos.
Many of the B2B SaaS and tech companies that come to us have smart people, an amazing product, and a lot of disconnected tactics. We help you build your go to market strategy and the systems behind it: who you are really for, what you offer, how you generate demand, how you generate leads, and how revenue teams work together. So growth feels safer, more predictable, so you will get the results you deserve, and a bit of fun again.
Everyone shares the same GTM approach now
Your team stops running separate mini strategies. Marketing, sales, brand, and customer success see the same segments, the same motions, and the same priorities. No more confusion about who you serve or how you sell.
Know where to focus for your next growth cycle
We do the research so you can decide on ICP, pricing, and go to market motion. Than we build the playbooks, campaigns, and execution plan that bring it to life. You get both the strategy and the work that makes it happen, without extra stress on you.
Safer, more predictable, and a bit exciting again
You stop living in forecasting panic. Your quarterly planning sessions feel productive instead of draining. The way you grow reflects what you stand for and where you want to go. You get your confidence back.
What GTM strategy means (and why it matters for B2B tech)
Nobody wakes up one morning and says, “Let me build a SaaS company with 17 different growth experiments running at once.” But that is what happens. You launch content one month. Try a new segment the next. Someone suggests partnerships. Your pricing model gets questioned again. Things move, but it never feels solid or intentional.
This is where GTM strategy steps in. Done right (sometimes with a bit of help from go to market consultants), it gives you clarity on who you serve, what you offer, how you price it, and which motions you commit to at your stage. It turns disconnected moves into one way of working, so marketing, sales and customer success pull in the same direction instead of running separate mini strategies.
For B2B tech companies, this means deciding where to focus and what to ignore. It means choosing your ICP and sticking with it long enough to win. It means picking a motion (sales led, product led, or hybrid) and building the system around it. It means knowing what story you tell, how you package your offer, and what success looks like for the next 12 to 18 months.
We build go to market strategies and the systems behind them. We help you get clear on the strategic decisions, then turn those into playbooks, campaigns, and operating rhythms that make it real. The kind of GTM work that makes your team confident about where you are going and how you plan to get there.
Your GTM strategy should give you confidence, direction, and a plan you can stand behind for the next year. Let’s get you there.
Trusted by teams at
When other agencies rely on assumptions, we use real business data.
With access to 110M+ companies, 200M+ people profiles, and 200+ firmographic attributes across 191 countries, we make decisions based on data, not gut feeling.
Our insights are powered by cutting-edge platforms like Veridion and Apollo.io, ensuring fresh, accurate, and actionable data. The result? Faster decisions, better targeting, and no wasted budget.
Make smarter marketing moves. Let data lead the way.
Companies
People Profiles
Company Attributes
Coutries
Personalized ABM strategies for enterprise SaaS providers. We help you bridge the gap between marketing and sales by targeting the right accounts to drive growth.
Precision-targeted campaigns for data-driven companies. We make sure your message reaches the right decision-makers at the right time, every time.
Turning your software into a must-have. Our ABM tactics are engineered to secure the clients you need, with precision and predictability.
The process: how we approach our go-to-market strategy design that earns attention (and pipeline)
B2B tech companies waste months on go-to-market strategies, tactics, and GTM work that falls apart the moment they try to execute it at scale. The strategy deck looks good in the boardroom, but nobody knows how to turn it into campaigns, playbooks, or a way of working. Or worse, the strategy skips the research phase entirely and ends up being a collection of opinions about who you should target and how you should sell. You need a process that connects the research to the decisions, and the decisions to the work that makes them real.
Milk & Cookies – the GTM Agency starts with the hard questions before we touch any tactics. Who are you really for, what problem do you solve better than anyone else, how should you price and package it, and which motion makes sense at your stage. Then we build the system: the messaging, the playbooks, the operating rhythms, and the campaigns that bring the strategy to life. You walk away with a GTM you can stand behind and a clear plan for the next 12 to 18 months. No guessing, no pivoting every quarter, no disconnected moves.
Here’s how we put that together, step by step.
01. Discovery workshop
We wouldn’t be good go-to-market consultants if before we build anything, we ask questions, we listen, we understand. This workshop helps us understand your product, your market, your internal structure, and what “growth” means for your team. No assumptions. A real conversation to get aligned on where you are and where you want to go.
We break down your business model, ideal customer profile, sales process, competition, and existing GTM efforts to uncover opportunities and roadblocks. This is about understanding where your company stands and what needs to happen to drive real growth.
By the end of this workshop, we have a clear, data-backed direction that guides every step of your GTM strategy. Everything we build from here is based on insights from your business, your market, and your team.
02. Project setup
After the workshop, the next step in the go to market consulting process is to map out the full project scope, timeline, and deliverables. We get clear on what you will receive, when you will receive it, and who needs to be involved from your team. This is where we turn the insights from discovery into a structured plan.
We set up the working rhythm: how often we meet, who owns what, and how we keep things moving without turning into another drain on your calendar. You get a project roadmap with milestones, so everyone knows what happens when.
By the end of setup, your team knows what to expect, we know what success looks like, and the project has a clear path from strategy to execution. No surprises, no scope creep, no ambiguity about what we are building together.
03. Go-to-market strategy design
This is where we make the hard decisions. Who are you really for. What problem do you solve better than anyone else. How should you price and package it. Which motion (sales led, product led, hybrid) makes sense at your stage. We work through these questions with your team until the answers feel solid.
We define your ICP, build your positioning and messaging hierarchy, design your offer architecture and pricing model, and choose the GTM motion you commit to. This is strategy work grounded in the research from discovery, turned into decisions you can stand behind for the next 12 to 18 months.
By the end of this phase, you have a complete GTM strategy document: your target segments, your positioning, your pricing, your motion, and the roadmap for bringing it to life. Your leadership team sees the same picture. No more debates about who you serve or how you sell.
What you get:
- ICP definition with segmentation and prioritization framework
- Positioning and messaging hierarchy for company and product level
- Pricing and packaging model with offer architecture
- GTM motion selection (sales led, product led, or hybrid) with supporting rationale
- 12-18 month GTM roadmap with milestones and success metrics
- Complete strategy document your entire revenue team can work from
- Scripts, templates, planning, SOPs, and everything you need to start implementing it fast.
04. Project planning & first tests we will do before the strategy is delivered
Strategy without execution is just a document. Before we hand you the final GTM strategy, we start planning the work that brings it to life. We map out the campaigns, content, and systems needed to launch your new GTM. We identify quick wins and early tests you can run to validate the strategy before full rollout.
We build the first versions of sales playbooks, messaging frameworks, and campaign briefs. We outline your content calendar, define the metrics that matter, and set up the dashboards that track progress. If there are assumptions in the strategy that need testing, we design experiments to validate them fast.
By the end of this phase, you have both the strategy and the beginning of execution. You know what campaigns to launch first, what content to create, and how to measure success. The transition from strategy to implementation is already mapped out.
What you get:
- Campaign roadmap with priority initiatives for the first 90 days
- Sales playbook drafts with discovery questions and objection handling
- Messaging framework and positioning statement for all customer-facing teams
- Content strategy and production calendar aligned to your GTM motion
- Metrics dashboard design with KPIs for each stage of your funnel
- Quick-win experiments designed to validate strategic assumptions before full rollout
05. Strategy validation & team alignment
Before we roll out your full GTM, we present the complete strategy to your leadership team and key stakeholders. This is where everyone sees the research, the decisions, and the rationale behind them. We walk through your ICP, positioning, pricing, motion selection, and execution roadmap. We answer questions, address concerns, and make sure the people who need to approve and support this work are fully aligned.
We run the pilot tests and quick-win experiments we designed in the planning phase. These validate your strategic assumptions before you commit full resources. We test messaging with real prospects, run small-scale campaigns to gauge response, and gather early feedback from your sales team on the new playbooks. If something needs adjustment, we fix it now rather than three months into rollout.
By the end of this phase, your leadership team stands behind the strategy, your revenue teams understand their role in executing it, and the early tests confirm you are headed in the right direction. You have organizational buy-in and validated proof that this GTM will work. Now you can execute with confidence.
What you get:
- Complete GTM strategy presentation for leadership and stakeholder approval
- Pilot campaign results with real performance data and learnings
- Refined messaging and positioning based on market feedback
- Team alignment sessions so everyone understands the new GTM direction
- Final strategy document incorporating validation learnings
- Go or no-go decision framework with clear success criteria for full rollout
06. 90-day pilot and strategy stress test
The strategy is approved and you are aligned with your go to market consultants. The initial tests validated your direction. Now we spend three months deploying your GTM in waves, running campaigns across multiple channels, and pushing the system hard to find what breaks and what scales. This is where theory meets reality and we learn what drives actual pipeline.
We launch campaigns, deploy new messaging, roll out sales playbooks, and activate different parts of your GTM motion week by week. We track every result, measure what converts, and identify bottlenecks before they become problems. Every two weeks we review performance data, make rapid adjustments, and double down on what generates qualified leads. We kill underperforming tactics fast and redirect resources to what works.
By the end of 90 days, your GTM has been stress tested with real buyers, real pipeline, and real feedback from your sales team. You know which channels deliver ROI, which messages convert prospects, and which parts of your process need more support. The strategy is now proven and refined. You have momentum, confidence, and a system ready to scale.
What you get from your GTM Agency:
- Phased campaign rollout across agreed channels with weekly activations
- Bi-weekly performance reviews with optimization recommendations based on conversion data
- Sales playbook refinement using win/loss analysis from actual deals closed during pilot
- Multi-variant testing on messaging, offers, and campaign tactics to find winners
- Channel performance scorecard showing cost per qualified lead and pipeline contribution
- Documented playbook of proven tactics and eliminating what failed during testing
07. Full-scale implementation and deployment
The pilot is complete. The strategy is proven. The 90-day stress test showed what works and what needs refinement. Now we scale your GTM across all target segments, activate all channels at full capacity, and deploy the complete system to your entire revenue organization. This is where your GTM becomes the default way you grow.
We roll out the full campaign calendar, scale winning channels, launch into additional segments, and enable your entire sales and customer success teams with the refined playbooks. We establish the operating rhythm that keeps marketing, sales, and customer success aligned week to week. We build the reporting dashboards that track GTM health and help you make informed decisions without drowning in data.
By the end of this phase, your GTM is fully operational and embedded in how your company runs. Your teams execute from one system, your metrics tell you what matters, and planning next quarter feels clear instead of chaotic. Growth feels safer, more predictable that you will get the results you deserve, and a bit exciting again.
What you get from your go to market consultants:
- Full campaign activation across all channels with optimized budget allocation
- Complete sales and customer success enablement with training and ongoing coaching
- GTM operating rhythm with weekly team syncs and monthly performance reviews
- Executive dashboard tracking pipeline, conversion rates, and revenue by segment and motion
- Documentation of your complete GTM system for onboarding new team members
- Quarterly GTM review and planning sessions to keep strategy aligned with execution
Quarterly sprints and continuous optimization
Your GTM is live and working. The system is embedded in your organization. Now we shift to quarterly sprints to keep it sharp and evolving with your business. Three months gives us enough time to run meaningful tests, gather real performance data, and see results. Fast enough to adapt when the market shifts or new opportunities emerge.
Each quarter starts with a sprint planning session where we review what worked last quarter, set objectives for the next 90 days, and prioritize improvements. We run new experiments, optimize underperforming channels, refine messaging based on win/loss data, and adjust your GTM as your company grows. We meet monthly to track progress and solve problems before they compound.
By working in quarterly sprints, your GTM stays current instead of becoming a document that sits on a shelf. You have a partner who keeps your strategy aligned with execution, helps you adapt to market changes, and makes sure your growth system evolves as fast as your business does. This is how you build a GTM you can live in.
What you get from your go to market strategy consulting partner:
- Quarterly sprint planning sessions with objectives, priorities, and success metrics
- Monthly performance reviews tracking progress against quarterly goals
- Continuous optimization of campaigns, messaging, and sales playbooks based on data
- New channel tests and experiments each quarter to find additional growth levers
- Strategic adjustments when market conditions change or new opportunities appear
- Ongoing access to the team that built your GTM system and knows your business
Start a project with us
Marketing shouldn’t feel like throwing darts in the dark. If you’re tired of campaigns that don’t convert, leads that go nowhere, or strategies that look good on paper but flop in reality, we get it. The problem isn’t the effort. It’s the approach. Let’s cut through the noise, ditch the chaos, and deliver some real data-driven results.
13+
Years of experience. We've been around since 2012.
9m
In pipeline revenue generated for our clients.
70+
Amazing worldwide clients trusted us with their marketing.
5+
Years average client engagement with our agency.
How does the go-to-market strategy design work for B2B?
A performant go-to-market consulting process for B2B tech companies is a lot about turning disconnected growth experiments into one clear system. You have a product and customers, but the way you sell feels like a collection of tactics that shift every quarter. One month it is content. Next month it is a new segment. Then someone suggests partnerships. Things move, but nothing feels solid or intentional. Go-to-market consulting gives you the clarity to decide who you serve, what you offer, how you price it, and which motion you commit to at your stage.
The work starts with research and discovery, understanding your business model, ideal customer profile, sales process, competition, and existing GTM efforts. Then we make the strategic decisions: ICP definition, positioning, messaging hierarchy, pricing model, and motion selection. We turn those decisions into a working system with playbooks, campaigns, operating rhythms, and metrics that keep your revenue teams aligned. Strategy without execution is just a document. We build both.
The best go-to-market consulting connects research to decisions, and decisions to implementation. You end up with a GTM you can stand behind for the next 12 to 18 months. Your leadership team sees the same picture. Your marketing, sales, and customer success teams pull in one direction instead of running separate mini strategies. Planning next quarter stops feeling like controlled panic and starts feeling like a plan.
We work in quarterly sprints after the initial GTM build. This keeps your strategy fresh an aligned to the fast changes your businesss. You get a partner who knows your systems, tracks the things that work, and helps you optimize without starting from scratch every time something changes. Growth feels safer, more predictable that you will get the results you deserve, and a bit exciting again.
Predictability replaces uncertainty. Clarity replaces frustration. Growth becomes a process.
Market Research & Customer Insights
Understanding who you serve and what they need comes first. Market and category research shows you the opportunities. TAM, SAM, and SOM calculations using real data give you the numbers for better decision. ICP definition goes deeper than demographics into pain points, tech stack, budget authority, and buying committee structure.
Buyer mapping reveals who influences decisions and how procurement actually works in target accounts. Win and loss analysis shows why you win deals and why you lose them. Customer interview programs and voice of customer work validate assumptions before you commit resources.
The result is clarity on where to focus and confidence that your target segments offer real growth potential.
Market size calculations using real company data tell you how big the opportunity is and which segments to prioritize. This work combines database research with competitive analysis to show you where the accessible revenue lives and how hard it will be to capture.
Your ideal customer profile needs specifics: company size, industry vertical, tech stack, pain points, budget ranges, and decision-making structure. Buyer mapping shows you who sits on the buying committee, what each role cares about, and how deals actually get approved in your target accounts.
GTM Strategy & Architecture
Your GTM strategy makes the hard choices about who you serve, how you reach them, and what approach fits your stage. Motion selection means picking between sales led, product led, partner led, or hybrid based on your product complexity, deal size, and customer expectations.
Route to market design determines whether you sell direct, through channels, via marketplaces, through OEM partnerships, or some combination. Coverage models and territory design ensure your sales team focuses where they can win.
GTM roadmaps turn strategy into milestones with clear timelines. Success metrics and scorecards define what good looks like so everyone knows if the strategy is working. This phase ends with a blueprint your entire organization can execute against.
Sales led works for complex enterprise deals that need consultative selling. Product led fits when customers can adopt and see value without sales help. Partner led makes sense when ecosystem relationships unlock new markets. Most companies need a hybrid approach that matches motion to customer segment and deal size.
Direct sales gives you control but limits scale. Channel partners extend reach but reduce margins. Marketplace listings provide distribution through platforms like Salesforce and AWS. Territory design and account assignment rules ensure every opportunity gets appropriate attention based on potential value.
Positioning, Messaging & Brand
How you position yourself determines whether buyers see you as the obvious choice or another vendor to evaluate. Competitive landscape analysis maps where you play and who you compete against for budget and attention.
Differentiation work identifies what you do better or differently in ways that matter to your ICP. Company and product level positioning articulates your unique value at multiple altitudes. Messaging hierarchy creates a framework that cascades from corporate narrative down to feature benefits. “Why now” stories and strategic point of view frameworks give you something to say beyond product features.
Objection and competitor messaging playbooks prepare your team to handle tough questions with confidence.
The competitive landscape shows where you stand relative to alternatives. Positioning work turns that analysis into a clear point of view on what makes you different and why that difference matters. The goal is owning a category or outcome in prospect minds, giving them a frame for evaluating you.
Your messaging framework needs to work across audiences and channels while staying consistent. Corporate narrative explains who you are and what you stand for. Product messaging translates that into benefits and outcomes. Segment-specific value props show different buyers why they should care based on their unique pain points.
Pricing Strategy & Offer Design
How you price directly impacts who buys, how much they spend, and whether they stay. Packaging and plan structure determine how you present options to different segments. Pricing model design picks the right approach: per seat for collaboration tools, usage based for infrastructure, feature tiers for different customer needs, or hybrid when you need flexibility.
Price level and monetization strategy set actual numbers based on value delivered, competitive positioning, and willingness to pay. Discounting and commercial policy rules prevent erosion while giving sales teams room to close deals. Offer architecture adapts your core product for different segments and channels.
Trial, freemium, and product-led sales motion design determines how people experience value before buying.
We choose the right pricing model for your product and market: seat-based for collaboration tools, usage-based for infrastructure, feature-tiered for different customer segments, or hybrid when you need flexibility. Then we set the actual price levels.
Plan structure defines what goes in each tier and how plans differ across customer segments. Good architecture creates clear upgrade paths and natural expansion opportunities. Poor architecture confuses buyers and creates internal friction when customers want features in the wrong tier.
Demand Generation & Brand Activation
Getting in front of buyers before they need you determines whether you make the shortlist when budget opens up. Demand generation strategy and channel mix identify where your ICP pays attention and how to show up there consistently.
Campaign and program calendars coordinate activity across teams and quarters. Content strategy and production plans ensure you have something valuable to say in every channel. SEO and organic acquisition strategy build long-term discoverability. Paid acquisition across search, social, sponsorships, and review sites accelerates reach when organic takes too long.
Review platform strategy for G2 and similar sites matters because B2B buyers research there. Social and community strategy, including dark social and influencers, reaches buyers where they actually spend time online.
Your channel mix should match where your ICP consumes information. Technical buyers live in developer communities and technical blogs. Business buyers follow industry publications and LinkedIn thought leaders. Demand generation builds awareness and trust before buyers enter active evaluation, making your brand familiar when they finally need your solution.
Content strategy defines your content pillars, formats, and publishing cadence. SEO & GEO strategy identifies search terms your ICP uses and builds authority around those topics. Production plans ensure you create enough high-quality content to maintain presence without burning out your team or diluting quality with volume.
Lead Generation & Sales Mechanics
Filling your pipeline with qualified opportunities requires intentional systems. Sales model definition picks the right approach: transactional for low-touch deals, enterprise for complex strategic sales, inside sales for mid-market, channel for scale, or PLG assist when product generates interest.
Sales process and stage design with exit criteria standardize how deals progress. Qualification frameworks like BANT or MEDDIC help teams focus on winnable deals. Pipeline generation strategy balances inbound from marketing, outbound from SDRs, partner referrals, and product-led signups.
Outbound playbooks and SDR motion give your team scripts and sequences that work. Sales playbooks for discovery, demo, proposal, negotiation, and closing ensure consistent execution across reps.
Your sales stages need clear definitions and exit criteria so everyone knows what progress looks like. Discovery playbooks guide reps through qualification questions. Demo playbooks focus on showing value instead of features. Proposal and negotiation playbooks help teams handle pricing conversations and close without giving away margin.
Multiple channels keep your pipeline healthy when one source slows down. Inbound from marketing provides warm leads but takes time to build. Outbound from SDRs fills gaps but requires persistence. Partner referrals come with built-in trust but need relationship investment. Product-led signups show buying intent but may need sales help to convert.
Revenue & GTM operations
Revenue operations makes your GTM scalable and measurable. Lead and account lifecycle design maps the journey from anonymous visitor to closed customer with clear ownership at each stage.
MQL, SQL, and SAL definitions with SLAs prevent leads from falling through cracks between teams. Lead routing and ownership rules get opportunities to the right people based on segment, geography, or deal size. Lead and account scoring models prioritize where reps spend time. Tech stack design connects your CRM, marketing automation, sales engagement, data, and analytics tools into a coherent system. Attribution model design shows which activities drive pipeline and revenue.
GTM reporting and dashboarding gives every team their metrics and leaders the data they need for decisions.
Lifecycle management defines handoff points between marketing, sales, and customer success with clear criteria for each transition. Attribution models track which touchpoints contribute to revenue, helping you invest in channels and tactics that work while cutting what does not.
Your revenue tech stack needs integration between systems so data flows without manual work. CRM holds customer and deal data. Marketing automation manages campaigns and lead nurturing. Sales engagement tools handle outbound sequences. Analytics platforms turn raw data into insights. Dashboards surface the metrics that matter for each role.
Product Marketing & Launch
How you introduce products, features, and enter new markets determines whether they gain traction or get ignored. Launch strategy and tiering models match effort to business impact so you do not treat every release the same. Launch plans coordinate product, marketing, sales, and customer success around shared timelines and goals.
Persona and use case messaging shows different audiences why they should care. Sales collateral including decks, one-pagers, battlecards, and case studies gives your team tools to sell new offerings. Release and announcement processes including in-app communications and lifecycle emails keep customers informed.
Good product marketing makes launches feel coordinated instead of last-minute scrambles.
Major product launches need full GTM campaigns with sales enablement, customer communication, and market awareness programs. Minor releases need lighter touch with internal enablement and targeted outreach. Tiering frameworks help you allocate resources appropriately and avoid launch fatigue.
Sales teams need materials that help them sell: pitch decks that tell the product story, one-pagers for quick sends, competitive battlecards for handling objections, and case studies that prove your value. Everything designed to move prospects through evaluation faster and close deals with confidence.
Customer Success Strategy
Keeping customers and growing their accounts drives more revenue than constantly replacing churn with new logos. Post-sale journey and onboarding design reduce time to value and increase activation rates.
Health scoring and risk signals help your CS team know which accounts need attention before problems escalate. Renewal and churn prevention playbooks give teams frameworks for saving at-risk customers. Net revenue retention and expansion strategy maps growth opportunities: adding seats, upgrading tiers, expanding usage, or entering new geographies within an account.
Customer marketing programs including lifecycle communications, advocacy programs, reference cultivation, and review generation turn happy customers into growth channels.
Onboarding determines whether customers see value fast enough to stick around. Health scores combine product usage, engagement signals, and sentiment data to identify accounts at risk or ready to expand. Early warning systems prevent churn by surfacing problems when you can still fix them.
Expansion opportunities exist across your customer base if you look systematically. Seat growth happens when teams adopt beyond initial buyers. Feature upsells move customers to higher tiers. Usage expansion increases consumption in usage-based models. Geographic expansion brings your solution to new offices or regions within the same company.
Partnerships
Growing through partners extends your reach without proportionally scaling your direct team. Partner strategy and program design create structures with clear benefits, requirements, and economics.
Channel, reseller, and distributor GTM opens new markets through indirect sales. Technology and integration partner strategies expand your addressable market by connecting with complementary platforms. Marketplace listing optimization on Salesforce, AWS, and similar platforms puts you where enterprise buyers already shop.
Co-marketing and co-selling playbooks turn partner relationships into actual pipeline instead of just logos on slides.
Partner programs need clear tier structures, benefits, requirements, and support levels. Good programs attract the right partners and give them reasons to prioritize your solution. Poor programs create administrative burden without driving revenue. Economics must work for both sides or partnerships fall apart.
Indirect sales through resellers and distributors require different enablement than direct sales. Partners need simpler pitches, better margins, and responsive support. Marketplace listings on platforms like Salesforce AppExchange and AWS Marketplace need optimization just like your website: clear positioning, strong reviews, and compelling descriptions.
Conversion Rate Optimization
Your GTM should evolve based on data instead of opinions or guesswork. Experimentation frameworks establish how you test assumptions across your funnel and channels.
Website, funnel, and offer conversion rate optimization systematically improves performance at each step. PLG experiments and activation optimization help product-led companies convert more free users to paid customers. Pricing and packaging experiments test models before committing to major changes.
GTM analytics foundation and governance ensure your data is accurate, accessible, and actually used for decisions instead of gathering dust in dashboards nobody checks.
Good experimentation starts with hypotheses worth testing, designs tests that produce clear answers, and establishes decision criteria before running tests. Your framework should include test prioritization, sample size calculation, success metrics, and a process for implementing learnings without endless debate.
Systematic conversion rates optimizations of your funnel improves results across your entire customer journey: website visitors to leads, leads to opportunities, opportunities to closed deals. The work combines quantitative analysis to find bottlenecks with qualitative research to understand why people drop off, then designs and tests improvements that increase conversion without increasing traffic.
GTM Leadership
Your GTM strategy only works if you have the right team structure and operating cadence to execute it. GTM organization design establishes roles, reporting lines, and interfaces between marketing, sales, and customer success. Capacity and headcount planning shows when to hire and what roles to add as you scale.
Compensation and incentive design at the GTM level aligns teams around shared goals instead of creating internal competition. GTM operating rhythm and cadences establish how teams stay synchronized: daily standups, weekly pipeline reviews, monthly business reviews, quarterly planning sessions.
Fractional or interim GTM leadership provides senior expertise when you need strategic guidance without full-time executive commitment.
Organization structure determines how work gets done and where friction occurs. Clear role definitions prevent overlap and gaps. Reporting relationships establish accountability. Interface agreements between functions reduce handoff failures. The right structure scales as you grow without constant reorganization.
Weekly pipeline reviews keep sales and marketing aligned on lead quality and conversion rates. Monthly business reviews track progress against goals and identify problems early. Quarterly planning sessions set priorities and allocate resources. Operating cadence prevents surprises and ensures problems get solved when they are small instead of when they become crises.
How do you know you this will work?
It’s not a random set of campaigns or someone’s “GTM growth hack of the month.”
It’s a strategy built on research, tested frameworks, and a full view of how your buyers behave. We work with SaaS and B2B tech companies that care about long-term, sustainable growth, and who want a system they can rely on, not chase.
• You want a GTM system, not just a campaign
• You’re ready to invest in marketing that compounds over time
• You have the team, budget, or vision to support a real strategy
• You want a partner who builds it with you—not around you
• You’re hoping for leads next week
• You want quick wins and cheap clicks
• You’re looking for plug-and-play tactics or copy-paste playbooks
• You measure success in impressions, not pipeline
Your questions answered (FAQ)
1. Are you a GTM agency or go to market consultants?
Yes. Milk & Cookies Studio is a GTM agency acting as hands-on go to market consultants for B2B SaaS and tech companies. We don’t just advise from the sidelines, we design the go-to-market strategy and help implement the systems behind it so teams can execute with confidence.
2. What does a go to market agency actually do?
A go to market agency helps companies define who they serve, what they offer, how they price, and how they generate demand and revenue. Our go to market consulting connects research, strategy, and execution into one clear system instead of disconnected growth experiments.
3. How is go to market consulting different from traditional marketing consulting?
Traditional marketing consulting often focuses on channels or campaigns. Go to market consulting looks at the full revenue system: ICP definition, positioning, pricing, motion selection, demand generation, sales mechanics, and customer success alignment. It’s about building a system, not just launching tactics.
4. When should a B2B SaaS company hire a go to market strategy consultant?
You should work with a go to market strategy consultant when growth feels chaotic, decisions change every quarter, or marketing and sales are running separate strategies. GTM strategy consulting is especially valuable when you have product-market traction but need clarity to scale safely.
5. What problems does go to market strategy consulting solve?
Go to market strategy consulting solves issues like unclear ICPs, weak positioning, inconsistent messaging, inefficient demand generation, and misalignment between marketing, sales, and customer success. The goal is predictable growth instead of constant experimentation.
6. Do you work as an external GTM agency or an extension of our team?
We work as an extension of your team. As a GTM agency, we collaborate closely with leadership and revenue teams, helping design the strategy and then translating it into playbooks, campaigns, and operating rhythms your team can actually run.
7. Is go to market consulting only for early-stage startups?
No. While startups benefit from early clarity, go to market consulting is especially impactful for growth-stage and enterprise B2B SaaS companies that already have customers but need a unified GTM system to scale across segments, regions, or motions.
8. What is included in your go to market strategy consulting process?
Our go to market strategy consulting includes market research, ICP definition, positioning and messaging, pricing and packaging, motion selection, demand generation strategy, sales mechanics, and GTM operations. We then turn those decisions into execution plans and systems.
9. How long does a typical go to market consulting engagement last?
A full GTM strategy build typically takes several weeks, followed by a 90-day pilot and ongoing quarterly sprints. Unlike short-term campaigns, go to market consulting focuses on building a system you can rely on for the next 12 to 18 months.
10. How do I know if Milk & Cookies Studio is the right GTM agency for us?
We’re a strong fit if you want a go to market strategy, not just quick leads; if you value data-driven decisions; and if you want a GTM partner who builds the system with you. We may not be the right GTM agency if you’re looking for shortcuts or one-off tactics.#NoBS
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Your journey starts with you filling in our contact form. It’s a very short form. #PinkyPromise. It only takes you 45 seconds to fill it in, but it helps us a lot to understand who you are, what your challenges are and if we are the right partner to help you.
We don’t want to waste your time. So… a big thank you in advance for your effort.
Please don’t hesitate to reach out with questions or if you would like to discuss any of your challenges or ideas in depth.
You can contact us using this form on the right or you can send us an email at hello (at) milkandcookies (dot) studio.
We will reach out to you as soon as possible. Usually no more than a couple of hours.