Your B2B full funnel marketing
Stop patching tactics. Start building B2B funnels that work.
Scattered campaigns drain budget and time. One-off ads, random blog posts, and email sequences that never reach the finish line leave sales teams with nothing solid to work with.
We help you build full-funnels. Every step connected in a clear ecosystem that converts: lead magnets, landing pages, email flows, content, ads, and onboarding. It works as one system instead of random pieces taped together.

Test, learn, improve
You get one full funnel to start generating results right away.
We build your first full funnel from scratch so you can start learning what works instead of spending months planning. Real data from real prospects beats endless strategy sessions.
Launch faster
No more months of planning before you see any leads.
Your funnel goes live in weeks, not quarters. We handle the technical setup, the messaging, the automation. You focus on closing deals while we get your pipeline flowing.
Lower acquisition costs
Stop burning budget on funnels that don't convert.
We optimize every touchpoint based on real performance data. Your cost per acquisition drops while your conversion rates climb. More qualified leads, less wasted spend.
What is full funnel marketing?
Full-funnel marketing means building one connected path from first touch to closed deal. Instead of random campaigns scattered across different channels, every piece works together to guide prospects through your entire buying journey.
The problem we usually see: Many B2B startups throw all sorts of tactics at the wall hoping something sticks. Some ads, content, email, and social posts, usually with no connection between the stages of the customer journey. Channels & messages working in silos.
The impact is predictable: McKinsey found that companies with fragmented marketing see 15-20% lower ROI compared to those using full-funnel approaches. Your prospects get confused messages at different stages. Sales gets cold leads who aren’t ready to buy. Marketing can’t prove which activities actually contribute to deals. The result? Prospects fall through the cracks, and you can’t tell which efforts actually drive revenue.
The solution: Start simpler and reate one focused full funnel for a service and one ideal customer. Every touchpoint is designed to move those prospects through the funnel. Your lead magnet, content, ads, email sequences, conversion sequences, and sales all work as one integrated system. We define a clear ICP so you’re not trying to convince everyone. This gets you results faster because the entire effort works toward the same goal instead of competing KPIs.
You get one full funnel that works from month one, teaches you what tingles your market, and what can be improved based on real business and behavioral data, rather than assumptions.
Stop wasting months on planning. Start getting traction and the results you need..
Ready to build your high-converting full funnel?
We’ll build you one complete funnel that goes from cold prospect to closed deal. You get messaging, lead magnets, landing pages, email sequences, and full setup within 4-6 weeks.
We work
best with
Enterprise SaaS
Data Companies
Software Companies
Does this sound familiar?
You're spending thousands on ads but getting zero qualified leads
Your content and ads get clicks, but when you look at who’s actually booking calls, it’s either tire-kickers or people who can’t afford your solution. You’re burning budget to generate traffic that never converts because there’s no clear strategy from the first impression to demo booked.
Your sales team keeps complaining about lead quality issues
Marketing says they’re hitting their MQL targets, but sales says the leads are “MEH”. Nobody knows what a qualified lead actually looks like, so you’re stuck in this cycle where marketing celebrates numbers while sales complains about wasting time on prospects who were never going to buy.
You have five different campaigns running with no connection between them
Your webinar campaign is not connected with your content marketing. Your email sequences have nothing to do with your social posts. Prospects see all kinds of messages at every touchpoint, so they get confused about what you actually do and why they should care.
Every new campaign means starting from scratch and rebuilding everything
You launch a new product feature and realize you need new landing pages, new emails, new ads, and new follow-up sequences. There’s no system in place, so every campaign feels like you’re building the plane while flying it. Nothing scales, nothing connects, and nothing builds on what you’ve already done.
01. Marketing audit
We look at your marketing activities and figure out what’s working and what’s burning money, without corporate jibber-jabber and BS. We find the broken parts and create a plan to fix them. You’ll know exactly where prospects disappear and which channels bring real business.
02. ICP definition
We identify your actual buyers using real business data. People with budgets and decision-making authority. We build profiles based on your existing customers, market research, and proprietary data from 110+M companies and 200+ data points to find the right companies and right positions to target.
03. Funnel strategy
We build your complete sales funnel from first contact to booked demo. Each stage moves prospects closer to talking to your sales team. We map out awareness content, lead magnets, email sequences, and landing pages that convert visitors into qualified leads ready for sales calls.
04. Lead magnet creation
We create specially crafted lead magnets written by humans who actually understand your business. None of that AI slop that sounds like it was written by a committee of robots. We build PDFs, checklists, calculators, guides, or hell, even simple games that are customized specifically for your ICP and their actual problems.
05. Landing page development
We build pages that actually convert visitors into leads. Clean, focused design with one clear goal: get people to take the next step. No corporate art projects that confuse everyone. Your prospects know exactly what to do when they land on your page.
06. Email Sequence Setup
We write email sequences that actually help your prospects solve problems before we ask for anything. Educational content that gives real value upfront. Your prospects get useful insights and value. By the time we invite them to book a discovery call, they already trust you because you’ve helped them without trying to sell them anything.
07. SEO Topical Authority
We create content clusters around your expertise that drive traffic to your lead magnets and landing pages, feeding qualified prospects into your funnel. Google rewards businesses that consistently provide valuable insights on specific topics. We aslo build your reputation as the go-to expert in your niche so prospects find this funnel when they search for solutions.
08. Content Marketing
We create content that gets attention and drives people to your funnel. Long-form guides, social media posts that don’t suck, interviews with industry experts, and other formats that gets shared. We build awareness around your expertise and send qualified traffic straight to your landing pages and lead magnets, not corporate content that nobody reads.
09. Tracking & Analytics
We set up proper tracking so you actually know what’s working and what’s burning money. Real data on cost per lead, conversion rates, and which channels bring your best customers. You get clear reports that show ROI without needing a PhD in analytics to understand them.
Trusted by teams at
When other agencies rely on assumptions, we use real business data.
With access to 110M+ companies, 200M+ people profiles, and 200+ firmographic attributes across 191 countries, we make decisions based on data, not gut feeling.
Our insights are powered by cutting-edge platforms like Veridion and Apollo.io, ensuring fresh, accurate, and actionable data. The result? Faster decisions, better targeting, and no wasted budget.
Make smarter marketing moves. Let data lead the way.
Companies
People Profiles
Company Attributes
Coutries
We’re not your average agency, and here’s why...
Flavor & facts, with processes and procedures
We’re a small team, obsessed with three things: facts, efficiency and clarity. Every idea needs to be good and thoughtfully crafted. But if it doesn’t stand up to data and business results, it will not make the cut.
We know all the sharp tools that cut through the noise
Our toolkit blends sharp strategy, real growth tactics, and useful creativity. Everything we do is planned and prepared, never sprinkled on last minute. We don’t just make pretty marketing, we make marketing that works.
No sugarcoating, we work with real data
If it doesn’t help you grow or if it exceed your resources, it goes in the bin. Period. No fluff. No agency ego. No 50-slide decks that never turn into action. Flexible, honest, and effective, that’s the Milk & Cookies way.
We’re in this because we love your industry
Get C-suite expertise, on your terms, with results you can see. We chose to work with tech companies because we get your struggles and we have what it takes to help you get over your growth plateaus.
You questions answered (FAQ)
1. What is a full funnel?
A full funnel covers every stage from when someone first hears about you to when they become a paying customer. Most companies have pieces. Maybe some ads here, a blog there, random email campaigns. A full funnel connects everything. Your content feeds your lead magnets, which feed your email sequences, which feed your sales calls. Every touchpoint pushes prospects toward the next step instead of leaving them hanging.
2. How soon can you start?
Because we’re structured for agility, we can typically get started soon. After a discovery workshop to scope your business, marketing team, needs and priorities, we’ll hit the ground running with a custom action plan. You won’t wait months for results to begin.
3. Can you work with our existing team?
Absolutely. We love collaborating with internal teams, in-house talent, and even outside agencies. Our goal is to amplify what’s working for you, bridge any gaps, and fill only where the company truly needs extra firepower. Think of us as a plug-and-play extension, not a replacement. We get in, add value, and sync with your culture and workflow. No ego, only knowledge. And once your department is strong, you can hire a full time CMO.
4. Is there a minimum contract?
While we are flexible, we need some time to set everything up and running. It all depends what stage your marketing department and efforts are in. You deserve the best, so we take on only a handful of clients each year. This means we also need at least three months commitment to actually start bringing in results. Anyone who promises different doesn’t really have your best interest at heart. Building a good and effective marketing system takes time.
5. What happens with the tech stack?
If you already have tools you work with, we’ll integrate with those. If not, we’ll set them up and when our work is done, everything stays with you. We come into your business to build for you so we’re not going to leave you empty-handed you are ready for an internal hire.
6. What types of B2B tech companies do you work with?
We specialize in helping a wide range of B2B tech companies, including SaaS, AI/machine learning, cloud solutions, enterprise software, data analytics, martech/adtech, software development, and more. Our clients range from early-stage startups launching their first major go-to-market, to fast-growing scale-ups facing new market challenges, to mature B2B brands ready to upgrade. If you sell something technical to another business, we speak your language and can help you punch above your weight.
7. How long does it take to see results from the funnel?
You’ll start getting leads within the first month after launch. The funnel goes live in 4-6 weeks, and we optimize based on real data from actual prospects interacting with your content. Most clients see qualified leads within 30-45 days.
8. What if my industry is too niche or complex?
We’ve built funnels for everything from AI security platforms to compliance software. Complex industries actually work better because there’s less noise and competition. Your expertise becomes a bigger advantage when we position it correctly.
9. Do you work with companies that don't have a marketing team?
Actually, that’s often better. No bad habits to undo, no politics about whose campaigns get priority. We build everything from scratch and train your team on how to manage it once it’s running.
10. How much input do I need to provide during the process?
About 2-3 hours per week for interviews, feedback sessions, and approving content. We handle the heavy lifting, but we need your expertise to make sure the messaging hits the right pain points.
11. What happens after the funnel launches?
You own everything we build. We provide training on how to optimize and scale it. Many clients run their funnels independently after launch, while others work with us on ongoing improvements and expansion into new markets.
12. Can you guarantee specific results like lead volume or conversion rates?
No, and anyone who promises specific numbers is lying. What we do guarantee is a complete, professional funnel that follows proven frameworks. Your results depend on your market, pricing, and how well you close deals.
But, we have past campaigns benchmarks and we can start from there.
Time to break the cookie mold! Get in touch and see what a fractional CMO can do for you!
*Please note that if we do not get clear details and accurate info, you might not get a reply from us!
Nice to meet you, amazing human! Fill out this super short form and start your journey!
Welcome to our cozy data-driven digital marketing studio for bold B2B tech companies.
Your journey starts with you filling in our contact form. It’s a very short form. #PinkyPromise. It only takes you 45 seconds to fill it in, but it helps us a lot to understand who you are, what your challenges are and if we are the right partner to help you.
We don’t want to waste your time. So… a big thank you in advance for your effort.
Please don’t hesitate to reach out with questions or if you would like to discuss any of your challenges or ideas in depth.
You can contact us using this form on the right or you can send us an email at hello (at) milkandcookies (dot) studio.
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