Cristina, Author at Milk & Cookies Studio

Marketing Spotlight: GlobalLogic Romania’s Marketing and Sales Strategies

GlobalLogic Romania shows how brand awareness and thought leadership can work hand in hand, especially in a tech landscape that’s people-first. Their strategy leans into storytelling, social presence, and long-form content to build trust and visibility across multiple touchpoints.

Marketing Spotlight: Sphera’s Marketing and Sales Strategies

Sphera shows how B2B sustainability marketing can be more than a buzzword. From bold positioning to content-rich lead funnels, they’ve built a demand engine that’s informative, human, and hyper-targeted.

Marketing Spotlight: Embeddable’s Marketing and Sales Strategies

This Marketing Spotlight breaks down how Embeddable is building momentum with a lean content strategy, customer stories, and community engagement. As a young company with no formal marketing team, their early efforts show what’s possible with smart positioning and consistency.

About Cristina Jojatu: Co-founder & Head of content at Milk & Cookies Studio

Marketing Spotlight: Mapping Sunday’s Marketing and Sales Tactics

In this article, we put Sunday in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies are working and what sets them apart (in December 2025).

Marketing Spotlight: A closer look at Experian’s Marketing and Sales Strategies

This Marketing Spotlight breaks down how Experian balances educational content, brand values, and employee advocacy to build trust and awareness at scale. From gated reports to culture-led LinkedIn posts, see how they keep demand steady while humanizing their brand.

Marketing Spotlight: Mapping Flare’s Marketing and Sales Tactics

In this article, we put Flare in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies work and what sets them apart (in November 2025).

Marketing Spotlight: The secret behind Data Axle’s Marketing and Sales Strategies

This Marketing Spotlight explores how Data Axle uses content, data products, and lead magnets to drive growth across B2B and B2C sectors. From thought leadership to gated whitepapers and targeted LinkedIn ads, we break down what makes their marketing strategy work.

Marketing Spotlight: Mapping CurbWaste’s Marketing and Sales Tactics

In this article, we put CurbWaste in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies are working and what sets them apart (in November 2025).

How we generated SQLs for a software company at MWC Barcelona using our LinkedIn Social Selling approach

It is MWC 2023, post-pandemic, everybody trying to understand how big events and expos have changed and how to do good quality networking after the lockdown and social distancing years.

Marketing Spotlight: Mapping Zitec’s Marketing and Sales Strategies

In this edition of our Marketing Spotlight series, we’re taking a look at Zitec’s social media presence and content marketing strategies in December 2024.

Selling strategy in the age of AI: A practical playbook for revenue teams

Selling strategy is being rewritten in the age of AI, shifting from template-driven workflows to adaptive, outcome-focused orchestration across the entire revenue engine. This practical playbook breaks down the frameworks, pilots, prompts, and 30-60-90 day plans revenue teams can use to sell more effectively in an AI-first world.

About Claudiu Jojatu: Co-founder & Strategist at Milk & Cookies Studio

Marketing Spotlight: Exploring OneRail’s Marketing and Sales Strategies

This article breaks down OneRail’s marketing and sales strategy. We’re looking at how they make things happen and what can we learn from them.

Marketing Spotlight: How Aware and Alex Boyd perfect social selling on LinkedIn

Today we are putting Aware and Alex Boyd in the “Marketing Spotlight,” as we take a closer look at their sales strategies and what sets them apart, as of October 2024.

Sales Pipeline vs Sales Funnel: Understanding the Differences

Get a clean explanation of the sales pipeline and the sales funnel, with structure, definitions, and examples. The piece also lists stages, metrics, and simple actions your team can run this quarter.

Marketing Spotlight: Procurement IQ’s approach to sales and marketing

In this article, we put Procurement IQ in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies work and what sets them apart, as of November 2024.

29 advantages of building a B2B marketing funnel for tech startups

Boost B2B sales! Explore 29 advantages of a B2B marketing funnel for tech startups. Improve your sales process, track key metrics, and optimize each funnel stage.

Marketing Spotlight: The secrets behind Equifax’s Digital Marketing and Sales Strategies

Equifax balances B2B expertise with consumer trust by combining gated content, credit tools, and platform-specific social media strategies. This article unpacks how the company builds authority and drives lead generation across its digital ecosystem.

Marketing Roadmap for Startups: A Strategic Plan for Success

A startup marketing roadmap isn’t just a plan. It’s your GPS from launch to scale. This article breaks down how to build a lean, strategic, and test-driven growth engine that actually works.

Marketing Spotlight: Mapping Nexl’s Marketing and Sales Strategies and Tactics

In this article, we put Nexl in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies are work and what sets them apart (in October 2025).

SaaS Startup Growth Hacks: Proven Strategies to Scale Your SaaS Business

Scaling a SaaS startup doesn’t need a bloated budget. This article breaks down the smartest growth hacks, from product-led activation to referral loops and pricing plays, designed to fuel compounding, sustainable growth.

Marketing Spotlight: Sapiens’ Marketing & Sales Strategy Analysis

Sapiens is taking a steady, multi-channel approach to marketing and sales, built around trust, tailored content, and smart lead capture. This breakdown reveals how an enterprise insurance software brand builds authority through webinars, whitepapers, and LinkedIn muscle.

Fractional CMO vs Full-Time: Which CMO Option is Right for You? (Part-Time vs. Outsourcing)

Wondering whether to hire a fractional CMO or commit to a full-time executive? This article breaks down the pros, cons, and costs of both models so you can make the right call for your growth stage and marketing maturity.

Marketing Spotlight: Databricks’ Marketing and Sales Strategies

Databricks combines technical depth with strategic clarity in its sales and marketing playbook, using content, community, and leadership presence to build serious trust. From AI-driven demand generation to multi-channel engagement, this deep dive shows how a B2B SaaS heavyweight leads with both vision and execution.

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