About Cristina Jojatu: Co-founder & Head of content at Milk & Cookies Studio
I am Cristina Tupița, co-founder of Milk & Cookies Studio and head of content. Every word we put out for B2B tech companies needs to
How we generated SQLs for a software company at MWC Barcelona using our LinkedIn Social Selling approach
It is MWC 2023, post-pandemic, everybody trying to understand how big events and expos have changed and how to do good quality networking after the lockdown and social distancing years.
About Claudiu Jojatu: Co-founder & Strategist at Milk & Cookies Studio
If you look at my background, it seems like a random combination. I am a co-founder, strategy consultant, radio host, and race car driver. But
Best cold email software tools sequencers for B2B lead generation for 2026
Explore a detailed breakdown of the top cold email tools for B2B lead generation in 2026, covering pricing, deliverability, multichannel support, and when not to use CRMs.
How we helped ZEMP, a Swiss POS startup, create a predictable lead generation & funnel marketing strategy
Discover how Milk & Cookies Studio helped Zemp turn unpredictable sales into a steady lead generation system their tiny team runs with confidence.
How to calculate your CPC (cost-per-click) in B2B (calculator & benchmarks included)
Find out how to calculate CPC for B2B SaaS and see 2025 industry benchmarks across Google Ads and LinkedIn.