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Services

Authority Building for SaaS & Tech companies 🚀

For a long time social media has been viewed as a great tool for marketing B2C leading to the belief that it could not bring good results in B2B as well. From our experience this belief comes from the tendency to use in B2B the same tactics that are commonly used in B2C. While they share similarities, the differences are significant.

For a long time social media has been viewed as a great tool for marketing B2C leading to the belief that it could not bring good results in B2B as well. From our experience this belief comes from the tendency to use in B2B the same tactics that are commonly used in B2C. While they share similarities, the differences are significant.

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The service

Marketing successfully to B2B through social media starts with a well designed strategy that incorporates business objectives, accurately maps the decision making unit and the ideal customer profile, and sets relevant pillars and KPIs. This is an important step even if in the case of LinkedIn Authority & Brand Building projects which are just a small part of everything that a business needs to do to stay ahead of the competition.

Your social media approach should be derived from the overall marketing strategy and it should act as support for all your other efforts, from branding (creating awareness and positioning your brand as the best in the industry) all the way to the beginning of your sales funnel. Regarding your marketing efforts as an ecosystem helps create a coherent image of your business in the online environment and even helps optimize costs in the long run.

Whom it is for

  • SaaS & Tech startups that are funding ready

  • SaaS & Tech companies that are ready for growth and expansion

  • SaaS & Tech companies that want to grow and generate more business & sales opportunities through LinkedIn

  • SaaS & Tech founders & marketing managers who want to position themselves as authorities in their field

  • SaaS & Tech founders & marketing managers who want to grow their audience and network

It might NOT be for you if:

  • You expect over-night growth with no marketing budgets

  • If you expect shady tactics, fake followers, bots and other scammy growth tactics

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The process

Solution description

LinkedIn Authority & Brand Building projects always start with a comprehensive discovery process and strategy which allow both agency and client teams to be on the same page and ensure that the project is set up for success.

Whether we work directly with founders or with their marketing departments, our job is to turn social media projects from another tedious tasks that needs to be done into something that helps the business thrive and achieve its ambitions.

Our clients get access to a thorough dashboard in which all aspects of our partnership can be followed, from strategy and KPIs to a quarterly content planning calendar and tasks for both agency and client team. We’ve reached this process after working and consulting with numerous tech business and understanding their key challenges.

The main purpose of our team is to make sure tech businesses, and especially SaaS businesses, manage to stay on top of their marketing game with as little hassle as possible. We know there is a lot on your plate and sometimes marketing gets deprioritized so having a good partner that can ensure continuity and value is important.

We’re great believers in social media with a purpose. And that purpose is bringing results.

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How it works

Why should you do it?

  • Creating valuable and engaging content, consistently. We know you’re busy running your business, strengthening your team, finding clients, developing new features, creating new revenue streams, finding funding and so many other things a tech & SaaS entrepreneur has to do. So we’ll take charge of your digital marketing, LinkedIn brand building and content creation, so you can focus growing your business. #NoBS Digital Marketing that delivers results, stress free for you and your team.

  • Builds brand awareness for you and your business, which helps in finding clients and partners and in attracting the right talent to potentially join your team

  • Helps you find and target the right audience and connections to generate new business opportunities, with less friction. You can interact with your audience in a natural and organic manner so you grow your network and position yourself as the go-to person

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What's included

What you get

  • Dedicated social media account manager

  • Custom LinkedIn Authority & brand building marketing strategy

  • In-depth social media audit

  • Comprehensive social media competitor analysis

  • A clear roadmap with milestones, tactics and actions

  • Exponential growth on your company page, but also on your personal profile if desired, so you can grow your network and generate new business opportunities

  • Original, personalised and optimised social media posts, articles, newsletters, brand building, social listening, social nurturing, follower & connection base growth, getting booked in podcasts or guest posting and Account based marketing (see the “Packs & Pricing” section bellow for a better understanding

  • Monthly reporting and improvement recommendations

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The outcomes

Marketing successfully to B2B through social media starts with a well designed strategy that incorporates business objectives, accurately maps the decision making unit and the ideal customer profile, and sets relevant pillars and KPIs. This is an important step even if in the case of LinkedIn Authority & Brand Building projects which are just a small part of everything that a business needs to do to stay ahead of the competition.

Your social media approach should be derived from the overall marketing strategy and it should act as support for all your other efforts, from branding (creating awareness and positioning your brand as the best in the industry) all the way to the beginning of your sales funnel. Regarding your marketing efforts as an ecosystem helps create a coherent image of your business in the online environment and even helps optimize costs in the long run.

Whom it is for

  • SaaS & Tech startups that are funding ready

  • SaaS & Tech companies that are ready for growth and expansion

  • SaaS & Tech companies that want to grow and generate more business & sales opportunities through LinkedIn

  • SaaS & Tech founders & marketing managers who want to position themselves as authorities in their field

  • SaaS & Tech founders & marketing managers who want to grow their audience and network

It might NOT be for you if:

  • You expect over-night growth with no marketing budgets

  • If you expect shady tactics, fake followers, bots and other scammy growth tactics

3-4

months to traction

2x

engagement from consistency

5x

reach via advocacy

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The FAQ

Who is this for? SaaS and tech companies ready for growth or funding, and the founders and marketing leaders who want to position themselves as authorities in their field, grow their network on LinkedIn, and turn that into business opportunities.

Who is it not for? Anyone expecting overnight growth with no budget, or anyone after shady tactics, fake followers, bots, or scammy growth hacks. We don't do those, and they don't build real authority.

Does B2B authority building actually work on LinkedIn? Yes, when it's done as B2B rather than borrowed B2C tactics. The two share similarities but differ in significant ways, and the failures usually come from running B2C playbooks in a B2B context. We build the strategy around your business objectives, your decision-making unit, and your ICP, so it supports your wider marketing rather than posting for the sake of it.

Do you write the content, or just advise? We create it. Posts, articles, newsletters, and the day-to-day management are handled by us, so you can focus on running your business while your presence stays consistent and on-message.

Do you grow my company page or my personal profile? Both, depending on the package. We can grow your company page and, if you want, your personal profile too, so you build your network and generate new business opportunities under your own name.

How will I see what's happening? You get a dedicated account manager and access to a dashboard covering everything from strategy and KPIs to a quarterly content calendar and tasks for both teams, plus monthly reporting and improvement recommendations.

What's the difference between the packages? They scale by volume and scope, from the entry package for testing the waters (posts, an article, a newsletter) up to the full package adding relationship nurturing, network growth, PR outreach like podcasts and guest posting, ads management, and account-based cold outreach. The right one depends on how aggressively you want to grow.

Is there a minimum commitment? Yes. The entry package has a four-month minimum, and the others a three-month minimum, because authority builds through consistency over time rather than in a single month.

How soon will I see results? Authority compounds, so this rewards consistency over speed. You'll see a consistent, professional presence quickly, but the network growth and positioning that turn into business opportunities build over the months that follow.

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Testimonials

Best we ever worked with. They were incredibly smart, fun to work with, and went the extra mile without being asked.

Marius Ursache

CEO & Co-founder of Metabetalockhaus

Their expertise and high-quality process can take any business to the next level. We started generating a constant stream of leads from the US as early as the third month.

Ionut Grigorescu

Owner of BeeCoded

Clear, predictable, result-oriented. 25% growth in inbound leads in the first three months.

Antonio Iftimescu

Founder & CEO of KooKoo Grocery