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Services
Account-based marketing strategy
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Loved by amazing teams at
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The service
High-ticket B2B selling doesn't reward volume. A small number of accounts are worth more than the rest of your pipeline combined, and reaching them with generic marketing wastes the one thing you can't get back: their attention. Treat a high-value account like a mass-market lead and you don't just get a low response, you spend down a contact you may not get a second shot at.
Account-based marketing fixes that by flipping the logic: pick the accounts that matter, understand them deeply, and build the approach around them rather than around channels. We design that strategy. We identify and rank the right accounts, map the buying committee inside each one, and build the messaging and channel plan that earns a senior buyer's attention instead of burning it. The result is a focused, repeatable ABM motion your team can run, not a list of tactics.
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The process
Discovery & audit. We learn your business, then review your current marketing, tools, and team so we know what you can execute and where the gaps are.
Account research. We identify and rank high-value accounts that fit your ICP using real firmographic and intent data, not guesswork.
Buying-committee mapping. We go inside each target account to map the decision-makers and influencers, what each cares about, and how deals actually get approved.
Strategy design. We build the customised ABM plan: the tiering (one-to-one, one-to-few, one-to-many), the channel matrix, and the messaging written in each segment's language.
Goals & KPIs. We define what success looks like with specific, measurable targets that guide the motion.
Playbooks & enablement. We document the scripts, templates, and workflows, including how qualified accounts get handed to sales, so your team can run it.
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How it works
You work directly with a senior ABM strategist, not a junior SDR. We build the strategy on real research, drawing from data on 134M+ companies, 200M+ people profiles, and 200+ firmographic attributes across 193 countries, so the account selection and messaging are grounded in fact.
We design the strategy and the system behind it. Your team runs the outreach and campaigns. The point is a documented ABM approach that's specific enough to earn attention from senior buyers, repeatable enough to survive a lean team, and built to be refined as real engagement data comes in. You see the full plan before you commit. If you want us to govern the execution alongside your team, that's an option, not a requirement.
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What's included
You walk away with a complete, customised ABM strategy built for your specific accounts, not an off-the-shelf playbook. It starts with the target account list itself: high-value accounts identified and ranked against your ICP, with the buying committee inside each one mapped so you know exactly who you're speaking to and what they care about.
On top of that sits the plan that makes the targeting work. You get the account tiering that decides how much personalisation each segment gets, a channel matrix that picks the right way to reach each account, and messaging written in the buyer's own language for their own situation. It's tied together with clear goals and KPIs, plus the scripts, templates, and sales-handoff workflows your team needs to execute. All of it grounded in real data and documented so the strategy lives in your team's hands.
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The outcomes
High-ticket B2B selling doesn't reward volume. A small number of accounts are worth more than the rest of your pipeline combined, and reaching them with generic marketing wastes the one thing you can't get back: their attention. Treat a high-value account like a mass-market lead and you don't just get a low response, you spend down a contact you may not get a second shot at.
Account-based marketing fixes that by flipping the logic: pick the accounts that matter, understand them deeply, and build the approach around them rather than around channels. We design that strategy. We identify and rank the right accounts, map the buying committee inside each one, and build the messaging and channel plan that earns a senior buyer's attention instead of burning it. The result is a focused, repeatable ABM motion your team can run, not a list of tactics.
60%
Higher win rates
200%
Larger deal size
76%
Higher ROI
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The FAQ
Who is this for? B2B tech, SaaS, and data companies selling high-ticket deals into a defined set of high-value accounts, where each account is worth real effort and a generic approach wastes it.
Is this just a standard ABM playbook? No. Every plan is built from scratch for your business, your market, and your accounts. The research, the account list, the messaging, and the channel mix are all specific to you, never a generic framework.
Do you run the ABM campaigns for us? We design the strategy, the targeting, and the system, and we work as an extension of your team. The day-to-day outreach and campaigns stay with your team. If you want us to govern the execution alongside them, we can.
How is ABM different from regular lead generation? Lead generation chases volume. ABM is the opposite: a small number of carefully chosen accounts, approached with relevance high enough to earn a senior buyer's attention. It's depth, not breadth.
When should we use ABM? When your best revenue comes from a relatively small number of high-value accounts, when the buying committee is senior and hard to reach, and when a generic, high-volume approach would waste your finite list of targets.
What do I actually walk away with? A ranked target account list with mapped buying committees, account tiering, a channel matrix, segment-specific messaging, defined goals and KPIs, and the playbooks and sales-handoff workflows to execute. Everything your team needs to run the motion.
Do you guarantee results? No, and be wary of anyone who does. What we guarantee is a strategy grounded in real data and a proven, customised process. Results depend on execution and your market, which is exactly why we build the system for your team to run well.
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Testimonials
Best we ever worked with. They were incredibly smart, fun to work with, and went the extra mile without being asked.
Marius Ursache
CEO & Co-founder of Metabetalockhaus
Their expertise and high-quality process can take any business to the next level. We started generating a constant stream of leads from the US as early as the third month.
Ionut Grigorescu
Owner of BeeCoded
Clear, predictable, result-oriented. 25% growth in inbound leads in the first three months.
Antonio Iftimescu
Founder & CEO of KooKoo Grocery
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Case studies
