TEDXBUCHAREST – 10TH EDITION COMMUNICATION STRATEGY & IMPLEMENTATION
About This Project
Campaign & Communication strategy & implementation for the 10th edition, under the Crossing boundaries theme.
The 10th edition was the first 2-day TEDxBucharest event in Romania. The organizer wanted a new strategic approach to their communication efforts, in order to grow the event.
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After a thorough brand audit, we developed a communication matrix. We mapped interaction typologies with communication ads (Explorer, Planner, Connector, Follower & Opportunist) and synchronised them with 3 key micro-moments (I want to know, I want to do, I want to buy) defining their expectations, pain points, channels and touchpoints.
This way we were able to communicate more efficiently, laser focused by creating dedicated specific content for each micro-moment and each typology. And „Because you don’t just happen” was born, the ultimate truth about Crossing Boundaries.
The event was sold-out one week before the starting date and sold 250% more tickets than the previous year.
The communication campaign generated: +24,95% more website traffic compared to the previous edition, +125,80% more page views, +76,52% more pages per session, more than 300 media mentions and 60.000+ unique engagements in Social Media.
- Communication strategy
- Communication concept
- Campaign propagation implementation
- PR & Influencer marketing
- Social Media, content marketing & team management and implementation
Who’s behind the project:
Claudiu Jojatu as Digital Strategy Consultant
Cristina Tupita as Head of Creative