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MRR and ARR monthly recurring revenue and annual recurring revenue

The majority of business owners and service providers put a lot of effort into providing the best possible services in their niches and marketing them appropriately. In the process, they end up neglecting the single most important cornerstone of operating a successful business: keeping their...

Customer Lifetime Value

Startups face a lot of problems in their daily operations, but perhaps the most notorious one that leads to their eventual collapse is that they retain far fewer customers than they gain new ones. Or more technically put, their customer retention rate is lower than...

CAC or customer acquisition cost

If you have recently started your SaaS company and it is growing at a sure and steady pace, understanding the concept of customer acquisition cost (CAC) beyond the surface level is mandatory, even if at first sight it seems more of an overkill. However, most...

SaaS Definition

You’ve probably heard of Software as a Service (also known as a SaaS), but what is it? Let’s see the SaaS definition: SaaS definition Simply put, SaaS is a software licensing model in which access to the software is provided on a subscription basis, with...

lead generation

Big disclaimer before you dive into these strategies: you do not have to try them all in order to grow. And you should not try them all. That would be a bad idea. And the reason is simple. No two SaaS are the same. No...

SaaS marketing metrics

Most SaaS companies have a lot of marketing metrics to track. But this is especially true for B2B SaaS. Even if you are swimming in resources and tracking software, it can still seem overwhelming to follow them all.   It’s really important that you decide which...

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The purpose of the digital branding process is to build and consolidate trust, loyalty, to offer a sort of empowerment in competition with others.

From start to finish, the whole process is messy.

Cartia children bookstore case study

Big Books for Little Hands is a Romanian based e-shop specialized in children’s books and educational games.