Category
BrandingAbout This Project
The Coalition for Commerce and Communication Freedom
Client: Daescu Bortun Olteanu PR Agency for British American Tobacco Romania, Japan Tobacco International and Philip Morris International.
Project: Branding.
Challenge:
Due to legislation changes, British American Tobacco Romania, Japan Tobacco International and Philip Morris International as well as other companies who produce and sell tobacco products felt the need to create a brand under which to form a united front in their relationship with the local authorities.
Solution:
We created a logo that can best represent the three companies without being highly explicit. The CLCC logo stands for The Coalition for Commerce and Communication Freedom. It borrows visual elements from the three main tobacco companies and it sends a clear message: we are united for our freedom.
Deliverables:
Branding consultancy
Logo
Who’s behind the project:
Claudiu Jojatu as Digital Strategy Consultant
Cristina Tupita as Head of Creative
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