Digital recruitment campaign for mReady

 

Client: mReady, Android and iOS design, development and consultancy company.

 

Project: Digital recruitment campaign & employer branding.

 

Challenge:

50% recruitment, 50% brand awareness. We were asked to help our client find new iOS & Android programmers and gain a better position in the market. Being a rather small company, one of the biggest challenges they have in terms of human resources is attracting better programmers than their main competitors: The big corporations.

 

Solution:

We created the mReady Vitamin, for daily administration at the mReady office. You can order it on a specially created landing page by completing a series of tests, aimed to prescore programmers and increase interest while adding a coolness factor.

The communication campaign was supported by a series of visuals conveying anti-corporation messages and a PR campaign (50+ organic industry mentions and 200+ organic social media mentions). After the campaign the client managed to hire 3 more new colleagues.

1. The coolest hobby? Overtime. Is this all you can do? Join us.
2. The best contraception? A job in a big office building. Is this all you can do? Join us.
3. The longest city-break? The weekend at the office. Is this all you can do? Join us.
4. The fanciest fashion accessory? The badge. Is this all you can do? Join us.
5. The most trending resort? Pipera (the biggest center in Bucharest). Is this all you can do? Join us.

The campaign was nominated for best Special Campaign @Webstock Awards

 

Deliverables:

Campaign concept and implementation (copy + art)

Campaign Landing page

Supporting materials

PR & Communication campaign

 

Who’s behind the project:

Claudiu Jojatu as Digital Consultant

 

If you want to work with us on a similar project, contact us and we will get back to you as soon as possible.