Data on the Rocks Podcast | Branding

About This Project

Soleadify Branding – Logo & Visual Language


Client: Soleadify

Soleadify is a new-age data provider with unprecedented coverage of SMBs, accurate classification, and in-depth insights based on real-time updates.


Project: Branding



As part of their content marketing efforts, Soleadify decided to start a podcast and contribute to educating the market in terms of data, artificial intelligence and machine learning in big data.

The main challenge here was to create a sub-brand that can exist on its own but still reflects the Soleadify brand DNA. The client decided on a unique concept for the podcast, a chat over a glass of the guest’s favorite drink. Our challenge was bringing together all elements into a coherent and versatile visual identity.



We developed a dynamic logo and identity that changes according to the guest’s chosen drink. There are modular elements and colors that can be changed and combined to develop all materials needed for the podcast. Our solution can be used for a long time with minimum effort on the client side. The Data on the Rocks identity features vibrant visuals, bold typography and Soleadify’s colors.



Branding consultancy


Visual identity


Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative


If you want to work with us on a similar project, contact us and we will get back to you as soon as possible.