Bucharest Gaming Week

Branding, Campaigns, Strategy
About This Project

Bucharest Gaming Week


Client: Daescu Bortun Olteanu PR Agency for Bucharest Gaming Week – the biggest Gaming Festivals in Romania.


Project: Branding, identity system, creative campaign for the launch and for the first edition’s visual communication and web design & web development for the promo website.



Bucharest Gaming Week is a new gaming festival in Bucharest. It needed naming, branding, brand strategy, campaign concept and implementation, website and other special materials.



The whole process started with the branding. The key element was the Romanian game development industry and we wanted to show our appreciation to them. There are some which made it big. That’s why we took a letter from the most important games developed in Romania and mixed them together into the logo. we did this as a visual tribute for those who put Romania on the map of the international game development industry.

The campaign visuals revolved around the most important landmarks in Bucharest, designed in a Noir Graphic Novel style. The visual design was implemented for both online and offline usage. From posters, OOH and banners to online, website and special projects around the festival.

We also designed a 20 meter long and 2 meter high banner showing the Romanian game development industry’s timeline and development.



Digital branding & Brand strategy

Creative communication design

Romanian Game Development timeline

Functional & technical specs

UX & UI Design

WordPress development

Project Management


Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative


If you want to work with us on a similar project, contact us and we will get back to you as soon as possible.