British American Tobacco |

Branding, Campaigns
About This Project for British American Tobacco


Client: Daescu Bortun Olteanu PR Agency for British American Tobacco Romania.


Project: Branding, identity system and web design & web development for



British American Tobacco wanted to increase awareness about the risks associated with the tobacco contraband in Romania, especially since Romania is one of the border countries of the European Union.



We created the visual language & designed the digital branding & brand strategy of “Stop Contraband” powered by British American Tobacco (“Stop the contraband”), together with the platform. Here is where people interested in the subject can see in real time the quantity of cigarettes, transports and money trafficked inside Romania and the impact they have on all areas. They can also do more research on the subject thanks to the available resources. The ecosystem was developed in close collaboration with the client. The campaigns aims to educate and eventually lead to prevention of tobacco contraband altogether.



Digital Branding & Brand strategy

Platform strategy

Functional & technical specs

UX & UI Design

Project Management


Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative

PQB Romania as technology consultant and developer


If you want to work with us on a similar project, contact us and we will get back to you as soon as possible.