British American Tobacco | StopContrabanda.ro

StopContrabanda.ro for British American Tobacco

 

Client: Daescu Bortun Olteanu PR Agency for British American Tobacco Romania.

 

Project: Branding, identity system and web design & web development for StopContrabanda.ro.

 

Challenge:

British American Tobacco wanted to increase awareness about the risks associated with the tobacco contraband in Romania, especially since Romania is one of the border countries of the European Union.

 

Solution:

We created the visual language & designed the digital branding & brand strategy of “Stop Contraband” powered by British American Tobacco (“Stop the contraband”), together with the stopcontrabanda.ro platform. Here is where people interested in the subject can see in real time the quantity of cigarettes, transports and money trafficked inside Romania and the impact they have on all areas. They can also do more research on the subject thanks to the available resources. The ecosystem was developed in close collaboration with the client. The campaigns aims to educate and eventually lead to prevention of tobacco contraband altogether.

 

Deliverables:

Digital Branding & Brand strategy

Platform strategy

Functional & technical specs

UX & UI Design

Project Management

 

Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative

PQB Romania as technology consultant and developer

 

If you want to work with us on a similar project, contact us and we will get back to you as soon as possible.