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Bucharest International Film Festival, X Edition | Rebranding & Campaign
15632
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Category
Branding, Creative & Campaigns
About This Project

Bucharest International Film Festival, 10th edition

 

Client: Bucharest International Film Festival

 

Project: Branding, identity system, creative campaign for the 10th edition and web design & implementation.

 

Challenge:

Bucharest International Film Festival is one of the biggest film festivals in Romania, under the patronage of His Royal Highness Price Duda. It reached its 10th edition and needed a new identity, a new website and a creative concept worthy of a jubilee edition. They needed something that was both creative and mild. The brand is forward, but elegant at the same time.

 

Solution:

We updated the festival symbol to a newer and a timeless form that Bucharest International Film Festival could use for years to come. After finishing the rebranding, we designed the creative concept which revolves around the insight that BIFF puts Romanian Film Industry on the world wide map. We used the most recognisable symbols of the world for the visual side of the project and played with an angle often seen on movies: a glimpse of an important monument through the strands of hair of a woman.

 

Deliverables:

Branding, Identity & Brand strategy

Creative communication design

Campaign concept and implementation

Sponsorship & marketing consultancy

Functional & technical specs

UX & UI Design and WordPress development

Project Management

 

Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

 

If you want to work with us on a similar project, contact us and we will get back to you as soon as possible.