We are a group of professionals who found that good work happens regardless of the name on the door. But we needed a short way to introduce ourselves.
Our extended team is virtual. This allows us to be flexible and build a custom team around every project to best suit your needs. Each project is spearheaded by the core team of professionals and founders: Claudiu Jojatu, digital campaign and business strategist, Cristina Tupiță, digital creative lead, and Irina Botnari, digital planner and campaign manager.
We specialise in content design, digital branding and campaign strategy as well as creative digital campaigns. We can create your digital brand from scratch, update your existing brand to better perform in digital, create stand-alone digital campaigns and develop digital campaigns based on your traditional advertising direction.
Business & growth strategy
Go to market & launch strategy
Discovery & research
Branding & design
Brand development & rebranding
Logo & id systems
Brand style guides
Start-up and product branding
Data driven insights
Art direction & graphic deisng
Content & social madia management
Self-made not-there-yet billionaire | Tall digital strategist | Stoic | Travel junkie | Coffee lover
Copywriter | The annoying “why” girl | Simplicity obsessed | #TravelLover | A soft spot for storytelling
Marketing Consultant | Hyper-organized Project Manager | Adrenaline junkie | Traveler at heart
In his 12 years of experience, Claudiu Jojatu founded 5 businesses: The Beards Studio, RatLabs Accelerator, Rage App, NO.MAD Talks and Milk & Cookies Studio. He worked for Grapefruit as Chief Innovation Officer, Friends\TBWA as Digital Director and as Sales Director for AvocatNet.ro and Intact Media.
These are some of the clients that he worked for:
Agerpres, Alexandrion, Alpha Bank, Avira Germany, BCR (scoaladebani.ro), BMW, British American Tobacco, Bucharest Gaming Week, Bucharest International Film Festival, Ceetrus (ex Immochan), Dacia Renault, Fortuna Coffee, Glenfiddich, Henkel, Immofinanz, ING Bank, Jagermeister, Lafarge Holcim, McDonald’s, Michelin, Molson Coors (Bergenbier), Motivation Foundation, mReady, NEPI Rockcastle, Nestle (Nescafe), OTP Bank, Pachiu & Associates, PepsiCo (Mirinda), Philip Morris, ROTAC (Romanian Time Attack Challenge), Smithfield US, TEDxBucharest, Unilever (Rexona)
Cristina Tupiță discovered her love for advertising at ADC Advertising School. She followed her passion for words and efficient creative campaigns at Headvertising, Jazz Communication, FCB Bucharest and Friends\TBWA Romania where she developed ATL, BTL and digital campaigns. She recently started hand lettering.
These are some of the clients that she worked for:
Beiersdorf Romania (Nivea), British American Tobacco, Bucharest Gaming Week, Ceetrus (ex Immochan), daGamma Partners, Discovery Channel, Dr. Oetker, Gateway VR, Henkel, ING (NN), JTI, Kandia (Magura), Loncolor, McDonald’s, Michelin, Molson Coors (Bergenbier), Molson Coors (Staropramen), Philip Morris, Philips, Provident, RedBull, ROTAC (Romanian Time Attack Challenge), Street Delivery Festival, TEDxBucharest, Vodafone, WWF, World Vision Foundation