Expertise
We are a fluid digital studio
This means we are a core group of professionals who found that good work happens regardless of the name on the door. But we needed a short way to introduce ourselves.
Our extended team is virtual, which allows us to be highly flexible and build a custom team around every project. This way we can offer you a team that best suits your needs. Each project is spearheaded by the core team of professionals and founders: Claudiu Jojatu, digital campaign and business strategist, Cristina Tupita, digital creative lead, and Irina Botnari, digital planner and campaign manager.
We are specialised in digital branding, digital brand and campaign strategy, creative digital campaigns, UI, UX and digital development. We can help you create your digital brand from scratch, update your existing brand to better perform in digital, create stand-alone digital campaigns and develop digital campaigns based on your traditional advertising campaigns.
Brand strategy
Branding & identity
Communication strategy
Creative campaigns
Social media
This is a comprehensive list of things that we can help you with. Strategy, Creative and Project Management are our specialities so we handle them ourselves. Web & Mobile design and development, SEO, Performance Media and others are delivered through our network of highly curated partners.
Our services
strategy
Digital strategy
Discovery & research
Brand strategy & architecture
Brand positioning
Content Strategy
Product launch strategy
Social media strategy
digital branding
Branding & design
Brand development
Rebranding
Logo & ID systems
Brand Style Guides
Messaging
Start-up and product branding
digital campaigns
Data driven insights
Campaign concepts
Digital marketing
Advertising campaigns
Creative direction
Copywriting
Art direction
Design
Social Media
development
(Through our partners)
Web design & development
UX/UI
Information architecture
Wireframing
Prototypes
iOS Applications
Android Applications
Content production
We are the people who make sure projects happen on brief and on time.
Core team
Get to know us better. Before we became the group of professionals known as Milk&Cookies, we worked for international and local clients and advertising agencies. This is our…
Individual experience
Claudiu Jojatu
In his 12 years of experience, Claudiu Jojatu founded 5 businesses: The Beards Studio, RatLabs Accelerator, Rage App, NO.MAD Talks and Milk & Cookies Studio. He worked for Grapefruit as Chief Innovation Officer, Friends\TBWA as Digital Director and as Sales Director for AvocatNet.ro and Intact Media.
These are some of the clients that he worked for:
Agerpres, Alexandrion, Alpha Bank, Avira Germany, BCR (scoaladebani.ro), BMW, British American Tobacco, Bucharest Gaming Week, Bucharest International Film Festival, Ceetrus (ex Immochan), Dacia Renault, Fortuna Coffee, Glenfiddich, Henkel, Immofinanz, ING Bank, Jagermeister, Lafarge Holcim, McDonald’s, Michelin, Molson Coors (Bergenbier), Motivation Foundation, mReady, NEPI Rockcastle, Nestle (Nescafe), OTP Bank, Pachiu & Associates, PepsiCo (Mirinda), Philip Morris, ROTAC (Romanian Time Attack Challenge), Smithfield US, TEDxBucharest, Unilever (Rexona)
Cristina Tupita
Cristina Tupita discovered her love for advertising at ADC Advertising School. She followed her passion for words and efficient creative campaigns at Headvertising, Jazz Communication, FCB Bucharest and Friends\TBWA Romania where she developed ATL, BTL and digital campaigns. She recently started hand lettering.
These are some of the clients that she worked for:
Beiersdorf Romania (Nivea), British American Tobacco, Bucharest Gaming Week, Ceetrus (ex Immochan), daGamma Partners, Discovery Channel, Dr. Oetker, Gateway VR, Henkel, ING (NN), JTI, Kandia (Magura), Loncolor, McDonald’s, Michelin, Molson Coors (Bergenbier), Molson Coors (Staropramen), Philip Morris, Philips, Provident, RedBull, ROTAC (Romanian Time Attack Challenge), Street Delivery Festival, TEDxBucharest, Vodafone, WWF, World Vision Foundation
