Hello there! We are Milk & Cookies and this is what we do
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Hello there! We are Milk & Cookies.

A fluid content design studio

We are a group of professionals who found that good work happens regardless of the name on the door. But we needed a short way to introduce ourselves.


Our extended team is virtual. This allows us to be flexible and build a custom team around every project to best suit your needs. Each project is spearheaded by the core team of professionals and founders: Claudiu Jojatu, Cristina Tupiță and Irina Botnari.


We specialise in digital branding, digital communication, content design, as well as creative digital campaigns. We can create your digital brand from scratch, update your existing brand to better perform in digital, create stand-alone digital campaigns and develop digital campaigns based on your traditional advertising direction.


Don’t hesitate to reach out with questions or if you would like to discuss any of your challenges or ideas in depth.

Brand strategy

Branding & identity

Communication strategy

Creative campaigns

Content design

Strategy, Brand & Identity, Digital branding, Creative and Project Management are our specialities so we handle them ourselves. Other services like performance media, social media and others are delivered through our network of highly curated partners.

Our services


Business & growth strategy

Brand strategy


Communication strategy

Content strategy

Go to market & launch strategy

Discovery & research


Branding & design

Brand development & rebranding

Logo & id systems

Brand style guides


Brand positioning

Start-up and product branding

content design

Data driven insights

Campaign concepts

Digital campaigns

Creative direction


Art direction & graphic design

Content & social madia management

We are the people who make sure projects happen on brief and on time.

Core team

Claudiu Jojatu


claudiu jojatu

Self-made not-there-yet billionaire | Tall digital strategist | Stoic | Travel junkie | Coffee lover

Cristina Tupita


Cristina Tupiță

Copywriter | The annoying “why” girl | Simplicity obsessed | #TravelLover | A soft spot for storytelling

Irina Botnari


irina botnari

Marketing Consultant | Hyper-organized Project Manager | Adrenaline junkie | Traveler at heart

Get to know us better. Before we became the group of professionals known as Milk&Cookies, we worked for international and local clients and advertising agencies. This is our…

Individual experience

Claudiu Jojatu

In his 12 years of experience, Claudiu Jojatu founded 5 businesses: The Beards Studio, RatLabs Accelerator, Rage App, NO.MAD Talks and Milk & Cookies Studio. He worked for Grapefruit as Chief Innovation Officer, Friends\TBWA as Digital Director and as Sales Director for AvocatNet.ro and Intact Media.


These are some of the clients that he worked for:

Agerpres, Alexandrion, Alpha Bank, Avira Germany, BCR (scoaladebani.ro), BMW, British American Tobacco, Bucharest Gaming Week, Bucharest International Film Festival, Ceetrus (ex Immochan), Dacia Renault, Fortuna Coffee, Glenfiddich, Henkel, Immofinanz, ING Bank, Jagermeister, Lafarge Holcim, McDonald’s, Michelin, Molson Coors (Bergenbier), Motivation Foundation, mReady, NEPI Rockcastle, Nestle (Nescafe), OTP Bank, Pachiu & Associates, PepsiCo (Mirinda), Philip Morris, ROTAC (Romanian Time Attack Challenge), Smithfield US, TEDxBucharest, Unilever (Rexona)

Cristina Tupiță

Cristina Tupiță discovered her love for advertising at ADC Advertising School. She followed her passion for words and efficient creative campaigns at Headvertising, Jazz Communication, FCB Bucharest and Friends\TBWA Romania where she developed ATL, BTL and digital campaigns. She recently started hand lettering.


These are some of the clients that she worked for:

Beiersdorf Romania (Nivea), British American Tobacco, Bucharest Gaming Week, Ceetrus (ex Immochan), daGamma Partners, Discovery Channel, Dr. Oetker, Gateway VR, Henkel, ING (NN), JTI, Kandia (Magura), Loncolor, McDonald’s, Michelin, Molson Coors (Bergenbier), Molson Coors (Staropramen), Philip Morris, Philips, Provident, RedBull, ROTAC (Romanian Time Attack Challenge), Street Delivery Festival, TEDxBucharest, Vodafone, WWF, World Vision Foundation

We put together a few relevant work examples of ours, to give you an idea about the things we could do for you.

Our work