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DIGITAL BRANDING: It's time for your brand to be genuinely digital!
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You know how we’re all shocked when we hear someone isn’t on Facebook or LinkedIn or Twitter? Yes, there still are people like that. And that’s ok on a personal level. It’s privacy, it’s laying low, it’s keeping away from the public eye. But not being on the internet as a brand is a death sentence.

You need to be out there. Present, vocal, relevant and close to your consumers. That’s how they find out about you, your brand, your services, your products. Throughout digital branding.

Milk & Cookies can help you build your native digital brand

From logo to brand ID and personality, we can create together a brand that speaks true to its customers.

 

We are specialized in digital branding, digital brand and campaign strategy, creative digital campaigns, UI, UX and digital development. We can help you create your digital brand from scratch, update your existing brand to better perform in digital, create stand-alone digital campaigns and develop digital campaigns based on your traditional advertising campaigns

Digital Branding

Digital done right is golden!

Information travels so fast these days and every single mistake is highly visible and shareable in our age.

 

This is why it is highly important to have an airtight online presence, a spotless website, relevant Social Media communication and smart campaigns. This means doing the right things, not doing ALL things digital. You need to choose the right Social Media networks to be on, the right tone of voice, the right colors, the right content to engage your customers. You need to have your website set up right and written properly.

It’s all in the numbers

The beauty of digital is instant access to numbers.

 

Everything you do can be measured and tweaked so that it brings you the best return on investment. In digital, everything you do has an immediate impact and can bring you immediate results as long as you do things correctly for your brand. Yes, when you just launch you need patience, you need to allow the brand to grow and invest in promoting it to get to you audience.

Don’t waste your money

Invest your budget in relevant undertakings for your brand

 

Sure, it’s cool to be on Instagram, but is that where your customers are? Is Instagram a good place to be if you’re a brand that sells tractors or Italian salami? If sales are your objective, will it help you sell anything? Maybe your best bet as a brand is to forego Social Media altogether and focus on banner campaigns or digital guerrilla advertising. This is dictated by who you are and what you do. By your mission, vision, values trio. We can determine this together after an audit or we can decide this together while building your brand from scratch.

Why you should work with us?

We approach each problem with an open mind, curious spirit and zero preconceived ideas

 

Our aim is not to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems. We are a fluid agency. Meaning our extended team is virtual and we have low overheads. This allows us to charge a bit less for projects and deliver a higher quality. We’re not interested in billing you as many hours as possible. We want to build you the best digital brand or campaign you can have. Your brand deserves the best start in digital and the best presence possible. We do this because we love advertising. The paycheck is just the cherry on top

SOME OF OUR RECENT DIGITAL BRANDING WORK

We follow a tried and tested process

We create the ecosystem needed for a delightful experience by blending business, design and technology.

WE DISCOVER

the perceived problem, the desired solution, the right customer segmentation and the right objectives. We define your business model and customer persona, we uncover any relevant data.

WE RESEARCH

your brand and competition, the market, market trends and consumer behavior as well as the needs. Empathy is crucial in finding the correct insights.

WE UNDERSTAND

your primary and secondary audience and the most relevant insights. We map every aspect of your brand and needs, we question everything, we challenge the status quo, we validate every finding with you.

WE MAP

every aspect of your brand and needs, we question everything, we challenge the status quo, we validate every finding with you.

WE DEFINE

the approach, tactics and actions, we link them to objectives and KPIs.

WE VALIDATE ASSUMPTIONS

together before we start crafting a solution. We want to be on the same page every step of the way. We develop a feasible timeline and craft a realistic budget.

WE DESIGN

the best solution for your brand and a good presentation. We all know what a downer a bad ppt can be.

AND WE DEPLOY

Ready to be relevant in digital?

Let’s discover together how we can help you improve your digital branding goals.