Crunching the Data Series: Data-driven strategies for European SaaS companies entering the U.S. healthcare market

On paper, it looks like an easy sell for SaaS companies. Over 6,000 large hospitals and clinics, billions of dollars flowing through the system, and a desperate need for efficiency. Sounds like a dream, right? Wrong. Because if there’s one thing the U.S. healthcare system is good at, it’s making even the simplest processes absurdly complicated.

Let’s break it down:

• Some states are overflowing with potential clients. California alone has 566 large healthcare providers. Texas and Florida aren’t far behind. Great news, if you like competition.
• Other states look tiny but are secretly sitting on healthcare giants. South Dakota has just 13 major healthcare companies, but one of them rakes in $10 billion a year, which is a lot of money for a place best known for Mount Rushmore and aggressive winters.
• And then there’s the tech. A shocking number of hospitals are still running on PHP and MySQL like it’s 2005. Why? Who knows! But it means a lot of these organizations are overdue for modernization, and that’s where SaaS companies can step in.

So, if you’re an Eastern European SaaS company eyeing the U.S. healthcare market, congratulations, you’ve found a massive opportunity wrapped in bureaucratic chaos. The good news? We crunched the numbers so you don’t have to. This article maps out exactly where to focus, what to expect, and how to position your product so you don’t waste time pitching software to a hospital that still faxes patient records.

TL;DR – Too long; Didn’t read

Breaking into the U.S. healthcare market as a European SaaS company is both a massive opportunity and a bureaucratic nightmare. We crunched the numbers to help you focus on the right states, the right companies, and the right strategies.

1. The market is huge, but uneven: 6,160 large hospitals and clinics exist, but they’re not evenly distributed. California (566), Texas (503), and Florida (403) lead in sheer numbers, but small states like South Dakota and North Dakota house billion-dollar healthcare giants.

2. Legacy tech comes with a major opportunity: A shocking number of healthcare providers still run on PHP, MySQL, and outdated systems. Many are overdue for modernization, making them prime targets for SaaS solutions that improve efficiency and security.

3. There are two winning market entry strategies

• Go Big: Target enterprise-level healthcare giants with large-scale solutions. High competition but high-reward.
• Go Niche: Focus on smaller hospitals and clinics that need cost-effective, specialized solutions to stay competitive.

4. There are high-revenue, low-competition states: D.C. ($18.7B avg. revenue), North Carolina ($3.1B), and Massachusetts ($1.4B) are healthcare powerhouses, while Tennessee is emerging as a major healthcare tech hub.

5. Account-based marketing (ABM) is the key: Traditional lead-gen won’t work. Target specific healthcare organizations, build trust with personalized outreach, and position your SaaS as a must-have solution.

Bottom Line: The U.S. healthcare market is complex but lucrative. If you’re a SaaS company looking to expand, knowing where to focus and how to position your product is key. Want a winning strategy? Let’s talk.

Now, let’s break down the data and see what it all means.

How we know what we know? Let’s look at the data side of things

For this article, we used Veridion’s data to find regional strengths and opportunities and analyzed 6.070 unique healthcare providers in the U.S. (clinics and large hospitals). However, the total number of companies, including companies operating in multiple cities is 6.160 so we considered this our official number.

We focused on analyzing the following features:

‘Main Country Code’, ‘Main City’, ‘Employee Count’, ‘Estimated Revenue’, ‘Year Founded’, ‘Website URL’, ‘LinkedIn URL’, ‘Number of Locations’, ‘Extracted Short Description’, ‘Business Tags’, ‘Main Business Category’, ‘Main Industry’, ‘Main Sector’, ‘Technologies’, ‘Main Region’.

In the image below, you will see the number of companies in each main region. The most populated region is California (566 companies), followed by Texas (503 companies) and Florida (403 companies). On the other end, we find North Dakota, with only 7 companies. Identifying regions with high concentrations of healthcare companies helps pinpoint the largest potential markets. These top three states account for a significant portion of the healthcare companies, indicating a concentration of the industry in these areas.

What the data tells us

When it comes to healthcare companies in the U.S., the distribution is wildly uneven. Some states have hundreds of providers, while others have so few that you could fit them all in a mid-sized conference room. Take California, Texas, and Florida. These states are overflowing with healthcare companies. Meanwhile, Rhode Island (17), Wyoming (14), Vermont (14), and South Dakota (13) barely register on the map. But before you write these states off as healthcare deserts, think again, because what they lack in numbers, they make up for in gigantic, high-revenue players.

Even though these states have fewer companies, the ones that do exist are absolute healthcare giants.

• South Dakota has a healthcare company raking in $10 billion in revenue with 47,000 employees, which is a lot of revenue, and frankly, an unsettling number of scrubs.
• North Dakota has a $16 billion healthcare company, proving that even in a state where there are probably more cows than people, the healthcare industry is serious business.
• Vermont has a $3 billion healthcare company with 9,000 employees.

These companies aren’t just local employers, they are major economic engines in their states. If you’re a European SaaS company looking to break into the U.S. healthcare market, these regions offer an interesting dynamic.

What’s the Catch?

The dominance of a few massive players can create market monopolies or oligopolies, meaning that one or two companies control everything. That’s great if you land one as a client (hello, lucrative contract), but terrible if you’re stuck outside the gates, knocking politely on the door of a billion-dollar fortress.

On the flip side, other small-market states, like Rhode Island, have more mid-sized healthcare providers, making it a potentially easier market to enter with the right approach.

Where are the opportunities?

For European software companies, these market dynamics open up two potential entry points:

1. Go Big. Partner with the healthcare giants. Large companies need comprehensive, enterprise-level solutions to manage their enormous scale. Sounds great! But also, everyone else is trying to do this too.
2. Go Niche. Smaller healthcare providers may not have the budgets of a Fortune 500 hospital chain, but they desperately need cost-effective, specialized solutions to stay competitive. If you can offer that, you might just find yourself in high demand.

Old-school vs. new-school healthcare companies

But wait! There’s another fascinating wrinkle. When we looked at founding years, we found that some states are home to ancient institutions, while others are filled with relatively young, tech-savvy healthcare companies.

• Vermont wins the “Oldest Healthcare Companies” award, with an average founding year of 1930. That means a lot of these organizations have been around since the Great Depression. Depending on your perspective, this is either an inspiring testament to resilience or a terrifying indication that some of their systems might actually still be from the Great Depression.
• Utah, on the other hand, has the youngest average healthcare companies, with an average founding year of 1989. Let’s be honest, it’s still old enough to remember VHS tapes and dial-up internet.

What the founding year means for European SaaS companies

If you’re looking to sell healthcare tech solutions in the U.S., this data tells you a few things:

• Customization is key. You can’t take a one-size-fits-all approach when some states have sprawling, 100-year-old institutions and others have relatively modern setups.
• Small companies need help competing. If your SaaS product can level the playing field for mid-sized healthcare providers, you might just find a highly motivated customer base.
• Landing a big player is high-stakes but high-reward. The massive healthcare organizations in states like North and South Dakota are prime targets for large contracts, but competition for these deals will be fierce.
• Niche solutions can break through dominant markets. If one giant company controls healthcare in an entire state, you probably won’t dethrone them overnight, but a well-placed, hyper-specialized solution could get you in the door.

How big is the healthcare market in each state?

The number of employees can serve as a proxy for the size of the healthcare market in each state. States with higher numbers of healthcare employees likely have larger, more developed healthcare systems. Also, states with more healthcare employees may indicate a larger potential client base for healthcare software solutions.

What the data tells us about healthcare employment (or: where all the healthcare workers are hiding)

Let’s talk about where all these healthcare employees actually work because the numbers are all over the place, and some of them are downright weird.

At the top of the list, we have Washington, D.C. (yes, the former District of Columbia which is tiny on the map, but huge in healthcare staffing). It has 15,565 employees per healthcare company, which is the highest in our data. That’s right, D.C. has more healthcare employees per company than California, Texas, and Florida. And just for context? California has 566 healthcare providers but averages only 3,062 employees per company.

Now, what about North Dakota, the state with the fewest healthcare companies? Turns out, it still has an average of 1,014 employees per company. Not bad for a state where the cows outnumber the people.

D.C. is the most intense-colored state on the map. You don’t see it? Of course you don’t. It’s microscopic. But trust us, it’s there, and it’s packed with healthcare workers.

Moving on, the second most intense-colored state? South Dakota, with 5,246 employees per healthcare company. If you didn’t think of South Dakota as a healthcare hub before, surprise!

How can a European software company use this information?

If you’re a European software company looking to break into the U.S. healthcare market, this data is basically a cheat sheet for where the biggest opportunities are.

• The majority of states have an average of less than 5.000 employees per healthcare company.
• States like D.C., South Dakota, and Tennessee have the highest average employee counts per healthcare company. That means these regions have large, concentrated healthcare organizations that could benefit from enterprise-level software solutions to manage complex operations.
• States with higher employee counts tend to benefit from economies of scale. Translation? They’re more efficient, handle more patients, and likely have bigger budgets to invest in tech.
• For Eastern European software companies, these high-employee states could mean bigger contracts, but also more complex sales processes. Large organizations don’t just swipe their credit cards for new software. They require long-term sales cycles, multiple decision-makers, and probably a few rounds of bureaucratic hoops to jump through.
• Population size ≠ Employee count. Just because a state has a large population does not mean its healthcare workforce is massive. California, for example, has a huge population but only 3,062 employees per company. Meanwhile, South Dakota is way smaller but has way bigger healthcare teams per provider.

How you should approach these markets

The type of healthcare market you are going for completely changes your strategy.

• Mature, consolidated markets (high employee count per company): These places are more advanced, structured, and competitive. Marketing should focus on deep integrations, high-level automation, and advanced features, because these companies have already adopted tech and now need next-level solutions.
• Developing or fragmented markets (low employee count per company): These companies may be less tech-savvy or still working through legacy systems. In these markets, your messaging should highlight ease of use, fast implementation, and cost-effective solutions.

If you want to break into the big leagues of U.S. healthcare market, focus on large-scale organizations in high-employee states like D.C., South Dakota, and Tennessee. These regions have the staff, budgets, and operational complexity that demand enterprise-level software solutions. At the same time, don’t overlook smaller states with high per-company employment. While they may have fewer healthcare providers overall, the ones that do exist are industry giants with significant buying power. Finally, customize your marketing approach based on market structure, states with fewer, larger players require deep integrations and advanced features, while more fragmented markets are better suited for scalable, easy-to-adopt software that streamlines operations without overwhelming smaller teams.

Where’s the money? Identifying high-potential healthcare markets

Before you start blindly blasting cold emails to every hospital with a fax machine, let’s talk about where the actual money is.

The U.S. healthcare market is a patchwork of opportunity, with some states practically swimming in healthcare revenue while others are, well, let’s just say they’d struggle to buy a new set of office chairs.

Why does this matter?

Because not all states are created equal when it comes to healthcare spending. Some states invest heavily in healthcare technology, while others look at their aging IT systems and say, “Good enough.” If you want big contracts and serious buyers, you need to focus on the right markets.

1. Some states are swimming in cash

If you’re looking for high-budget healthcare providers that are actively investing in technology, some states stand out as prime targets. The District of Columbia ($18.7B), North Carolina ($3.1B), North Dakota ($2.4B), and Massachusetts ($1.4B) lead the pack in average revenue per healthcare company. These states have well-established healthcare systems, significant budgets, and a strong demand for enterprise-grade software solutions that improve efficiency, compliance, and patient outcomes.

For SaaS companies, selling in these states means understanding their specific needs. Mature markets like these already have some level of digital infrastructure in place, so new solutions must integrate seamlessly into existing systems. Security, compliance, and ROI are top priorities. These providers aren’t looking for experimental tools. They need proven solutions that save money, streamline operations, and meet regulatory standards.

D.C. is a prime example of this. While most people associate it with politics, it’s also a major healthcare powerhouse, boasting some of the highest healthcare budgets per provider in the country. Hospitals and clinics in this region have the resources to invest in cutting-edge solutions, making it an attractive market for SaaS companies offering high-performance integrations, AI-driven analytics, and security-focused platforms.

Massachusetts, home to world-class research hospitals and medical institutions, offers another high-revenue, high-competition landscape. Companies selling into this market need to emphasize innovation, interoperability, and compliance with strict medical regulations. Selling here isn’t about convincing providers they need software. It’s about showing them how your solution delivers a competitive edge in an already tech-forward environment.

2. Some smaller states are secretly healthcare powerhouses

Not all high-revenue states are traditional healthcare hubs. Tennessee ($1.2B), Missouri ($623M), and South Dakota ($876M) are rapidly expanding their healthcare ecosystems, attracting major industry players, and increasing their adoption of technology-driven solutions. These markets offer significant growth opportunities for SaaS companies willing to position themselves as long-term partners in modernization efforts.

Tennessee, in particular, is quickly becoming a healthcare technology hub. The state’s investment in healthcare infrastructure and the relocation of Oracle’s global headquarters to Nashville are indicators of its transformation into a key player in the industry: “Oracle’s recent announcement to establish its global headquarters in Nashville has solidified Tennessee’s standing as a premier destination for healthcare companies.” For SaaS companies, this is a chance to enter a market that is actively expanding and in need of scalable, cost-effective solutions that help hospitals and clinics improve patient care while managing costs.

Similarly, South Dakota may seem like a smaller player on paper, but its healthcare providers generate an average of $876M per company, showing significant investment potential. This suggests that, while the state may not have a high number of healthcare companies, the ones that do operate are major industry players with the resources to invest in technology. For SaaS vendors, the key to success in these markets is focusing on efficiency, cost savings, and adaptability, as many providers will be looking for affordable yet high-impact solutions.

Selling into these emerging markets requires a strategic approach. Unlike mature markets where healthcare providers already have established systems, these states are in transition. Decision-makers will prioritize cost-effectiveness and operational improvements, so SaaS companies should highlight how their solutions can help hospitals and clinics do more with less, streamline workflows, and enhance patient care without massive upfront costs.

3. Some high-population states lag in revenue

Some states should, in theory, be healthcare goldmines, but when you look at the numbers, they don’t live up to expectations. Texas ($290M) and Florida ($231M) have some of the largest populations in the U.S., yet their average revenue per healthcare company is significantly lower than in many smaller states.

Why is this relevant? Because it challenges the assumption that big states automatically mean big budgets. Healthcare providers in Texas and Florida may be operating on thinner margins, facing higher levels of competition, or dealing with lower-than-expected tech adoption rates.

For SaaS companies, this means adjusting expectations and strategies. Selling in these states might not be as straightforward as in high-revenue markets like D.C. or Massachusetts. Instead, providers in Texas and Florida will likely be:

• More price-sensitive, meaning SaaS companies need to offer scalable, flexible pricing models that allow for incremental adoption.
• Facing high levels of competition, which could drive down profit margins and require a strong differentiation strategy.
• Slower to adopt new technology, meaning companies must focus on demonstrating usability, ease of integration, and quick implementation.

This doesn’t mean these states aren’t worth targeting. But it does mean SaaS companies should expect longer sales cycles, more pushback on pricing, and a greater need for tailored solutions that align with the financial realities of these providers.

You’d assume that Texas and Florida, with their massive populations, would dominate in revenue, right? The truth is their average revenue per healthcare company is actually lower than many smaller states. This tells us something important. It tells us that big states don’t necessarily mean big budgets.

Here you can see the actual data we used:

Opportunities for your SaaS company

Based on the revenue patterns, here are effective positioning approaches so your SaaS company can enter smoothly into this market:

A. In high-revenue states like D.C. and Massachusetts:

• Focus on selling to large hospitals and enterprise-level providers with complex operational needs.
• Offer high-performance features and deep integrations that improve and expand existing systems.
• Position your software as a premium solution, focusing on compliance, security, and ROI.

B. In emerging markets like Tennessee and South Dakota:

• Highlight cost-efficiency and scalability as these states are investing in growth but are still budget-conscious.
• Show how your software helps streamline operations, making it easier for providers to transition to modern systems.
• Use success stories and case studies from similar growing markets to show real-world wins.

C. In high-population, low-revenue states like Texas and Florida:

• Offer modular pricing models to accommodate price-sensitive providers.
• Focus on usability and fast deployment and make it as frictionless as possible for healthcare providers to adopt your software.
• Prepare for longer sales cycles and more complex decision-making processes.

If you need help with your content marketing and demand generation strategy in your effort to enter the U.S. healthcare market, let’s have a talk.

A look at the top 15 healthcare organizations in the U.S.

When it comes to healthcare giants, these 15 organizations dominate the industry. We’re not talking just revenue, but scale, influence, and market reach. From government-funded systems to massive private hospital networks, these companies represent the biggest opportunities (and biggest challenges) for SaaS providers looking to break into the healthcare sector.

Here’s a look at the top healthcare organizations in the U.S., ranked by estimated revenue as of December 2023:

What stands out in the data:

• There’s a wide geographic spread, with major healthcare organizations located across different states.
• Where there’s massive revenue, there’s massive influence. UNC Health leads the pack with $501 billion in estimated revenue, dwarfing even government-run systems like the U.S. Department of Veterans Affairs ($369.3B) and the Department of Health and Human Services ($130.7B). These organizations set healthcare policy, funding, and technology adoption trends across the country.
• The federal government plays a huge role. Three of the top 10 spots are held by federal healthcare systems (VA, HHS, Military Health System), highlighting the enormous impact of public healthcare funding on the industry. If you’re selling SaaS solutions to healthcare providers, understanding federal regulations and procurement processes is essential.

The technology landscape of mid-size and large healthcare organizations in the U.S.

Healthcare and technology have always had a love-hate relationship. Hospitals want innovation, but they also really love their outdated systems (because change is scary and expensive). For this analysis, we focused on healthcare organizations with more than 150 employees, the ones big enough to actually need advanced software solutions but still struggling with legacy tech, digital transformation, and the inevitable chaos of modernization.

These organizations aren’t starting from scratch. They’ve already invested in electronic health records (EHRs), patient management systems, and analytics tools. But here’s the problem: many of those systems were implemented years ago, and now they’re bulky, outdated, and barely holding on. The shift toward telehealth, remote patient monitoring, and AI-driven healthcare analytics means these providers are under pressure to upgrade, integrate, and future-proof their operations.

So, what technologies are they actually using?

At first glance, this reads like a list of tech buzzwords, but each one tells a pretty clear story about the state of digital healthcare. Let’s break it down.

What the data tells us about healthcare tech

• The #1 technology in healthcare? Open Graph. Yes, you read that right. Not EHRs. Not AI. Open Graph. For those unfamiliar, Open Graph technology helps structure and connect data relationships, essential in an industry where patient records, IoT devices, and treatment histories need to talk to each other. Essentially, hospitals are drowning in data, and Open Graph is one of the tools keeping them afloat.
• Over 1,000 companies still rely on PHP. Healthcare IT has a serious legacy system problem, and PHP’s dominance is proof. Many healthcare platforms, especially those built in the early 2000s, were developed using PHP. The problem? It’s old, clunky, and prone to security risks. But instead of migrating to a newer system, many healthcare providers stick with what they know because ripping out an old system and replacing it with a shiny new one is a logistical nightmare when you’re dealing with sensitive patient data.
  🔹 Translation for SaaS companies: If your solution helps modernize PHP-based applications, congratulations, you have a market. Healthcare providers aren’t ditching PHP overnight, but they are looking for ways to make it more secure, efficient, and maintainable.
• Google Analytics and Google Tag Manager are everywhere. Over 1,000 healthcare companies actively track user behavior and engagement, meaning digital marketing in healthcare is a priority. 1.079 companies are using Google Analytics and 1.247 are using Google Tag Manager. This suggests that many providers are investing in patient engagement, telehealth platforms, and content strategies to attract and retain patients. If you’re selling SEO optimization, digital marketing automation, or AI-driven customer insights, there’s a clear demand.
• A shocking number of healthcare providers are still using jQuery. If you’re wondering who’s still clinging to jQuery in 2024, surprise, it’s healthcare. While newer frameworks like React and Vue have taken over in most industries, many hospital and healthcare platforms haven’t made the jump yet. Why? Because in healthcare, if it’s not broken (or legally required to be changed), it stays. This is yet another sign that modernization in healthcare IT is happening at a painfully slow pace, but that also means there’s plenty of opportunity for companies that can help accelerate it.
• WordPress is still the go-to CMS for healthcare. Over 800 healthcare providers are using WordPress to power their websites. While WordPress is great for flexibility, it’s also prone to security vulnerabilities, a big problem when dealing with sensitive patient information. If your SaaS company offers healthcare-grade security solutions for WordPress or compliance-focused website hosting, you have a niche waiting to be tapped.

Segmenting the market: Top 10 used business tags

The whole data set we used for this article can be provided by Veridion, an incredible data source, with the freshest and most accurate data you could wish for. However, if you have any questions about the data presented here, please contact us.

To look at the top 10 business tags, we filtered companies with more than 150 employees.

1. Health Care: 1.191 companies are primarily categorized as general healthcare providers.
2. Health Care & Hospital: 596 companies are involved in both general healthcare and hospital services.
3. Medical Centers: 553 companies are specifically identified as medical centers.
4. Hospital Care: 478 companies focus on providing hospital-based care.
5. Healthcare services: 433 companies offer various healthcare-related services.
6. Behavior health: 395 companies specialize in mental health and behavioral services.
7. Health system: 372 companies are part of larger health systems or networks.
8. Physician: 365 companies are primarily physician practices or physician-led organizations.
9. Medical practice: 313 companies are identified as medical practices.
10. Hospital: 253 companies are tagged as hospitals.

If I were an executive at a SaaS company targeting U.S. healthcare providers

Selling SaaS solutions to mid- and large-sized healthcare providers in the U.S. requires more than just having a great product. You have to know how to navigate one of the most complex, regulation-heavy, and slow-moving industries out there. Traditional marketing methods, like broad lead generation campaigns, won’t cut it when you’re dealing with multi-layered decision-making processes, long sales cycles, and highly specific technology needs.

This is where Account-Based Marketing (ABM) becomes essential. Instead of casting a wide net, ABM targets specific high-value healthcare organizations with personalized, strategic marketing efforts. Whether you’re helping hospitals optimize electronic health record (EHR) systems, integrate real-time data analytics, or improve patient care through telemedicine, a one-size-fits-all marketing approach won’t work, but a highly focused ABM strategy will.

Finding the right healthcare accounts for your ABM approach

Step one: Define your ICP (Ideal Customer Profile). Before you start targeting, you need to know exactly who you’re looking for. What type of healthcare providers are the best fit for your solution? Are they large hospital networks, mid-sized specialty clinics, or government-funded organizations?

Step two: Use advanced search tools like LinkedIn Sales Navigator. Filtering by industry, company size, and location can help you narrow down your ideal accounts. A good starting point? Focus on companies with at least 150 employees. This gives you a list of around 3,000 potential targets.

But here’s the catch. Not all of them are active on LinkedIn, and not all of them are ready to buy. Relying solely on LinkedIn Sales Navigator for such a niche audience may not be enough.

💡 Want deeper insights? If you’re interested in filtering based on 500+ employees, specific business tags, or other criteria, you can access more precise data from Veridion. Check it out here.

Why account-based marketing is ideal for targeting U.S. healthcare providers

Selling to mid- and large-sized healthcare organizations isn’t like selling to tech startups. These institutions have long, bureaucratic decision-making processes and multiple stakeholders involved in purchasing decisions. It’s not just the C-suite making the calls. You’re also dealing with clinical directors, IT leaders, procurement officers, and compliance teams.

That’s why traditional lead generation strategies fall flat in healthcare. Cold emails and generic marketing campaigns won’t reach the right people, and even if they do, they won’t resonate.

ABM solves this problem by shifting the focus from volume to value. Instead of chasing thousands of weak leads, you concentrate your efforts on a smaller number of high-value accounts that are more likely to convert into long-term customers.

Here’s how

• Treat each target healthcare provider as its own market. That means crafting highly tailored content, case studies, and messaging that address their specific challenges, not just generic industry pain points.
• Personalized interactions build trust. In an industry that’s notoriously resistant to change, trust is everything. Custom outreach, account-specific webinars, and targeted ads go much further than a mass email campaign ever will.
• ABM helps position your solution as a must-have, not a nice-to-have. With long sales cycles and strict budgets, many healthcare organizations are hesitant to adopt new software. ABM allows you to build a business case for your solution within each organization, proving how it solves a direct problem, integrates with existing systems, and delivers ROI.

Bottom line: If you’re a SaaS company targeting U.S. healthcare providers, ABM is the only strategy that actually works. The more targeted, personalized, and data-driven your approach, the faster you’ll close deals in this highly competitive space.

If you need data to further analyse the market, give Veridion’s API a try. And if you’re looking for digital marketing and lead generation strategies to help your tech company sell to your ideal customers, reach out to Milk and Cookies Studio we’d love to chat!

Other articles in the Crunching the Data Series:

1. Crunching the data series: East European software development companies targeting the U.S. car rental market

2. Crunching the Data Series: The value of marketing departments in European B2B SaaS companies