
How we generated SQLs for a software company at MWC Barcelona using our LinkedIn Social Selling approach
It is MWC 2023, post-pandemic, everybody trying to understand how big events and expos have changed and how to do good quality networking after the lockdown and social distancing years.

About Claudiu Jojatu: Co-founder & Strategist at Milk & Cookies Studio
If you look at my background, it seems like a random combination. I am a co-founder, strategy consultant, radio host, and race car driver. But

Best cold email software tools sequencers for B2B lead generation for 2026
Explore a detailed breakdown of the top cold email tools for B2B lead generation in 2026, covering pricing, deliverability, multichannel support, and when not to use CRMs.

How we helped ZEMP, a Swiss POS startup, create a predictable lead generation & funnel marketing strategy
Discover how Milk & Cookies Studio helped Zemp turn unpredictable sales into a steady lead generation system their tiny team runs with confidence.

How to calculate your CPC (cost-per-click) in B2B (calculator & benchmarks included)
Find out how to calculate CPC for B2B SaaS and see 2025 industry benchmarks across Google Ads and LinkedIn.

Marketing Spotlight: Analyzing Craft.co’s social media and content marketing strategy
We examine Craft.co’s marketing and sales strategies, focusing on social media and content marketing, as of November 2024.