About This Project

StopContrabanda.Ro for British American Tobacco.

Branding, identity system, and web design and development for StopContrabanda.ro.


Daescu Bortun Olteanu PR Agency for British American Tobacco Romania.


British American Tobacco wanted to increase awareness about the risks associated with tobacco contraband in Romania, especially since Romania is one of the border countries of the European Union.

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We created the visual language & designed the digital branding & brand strategy of “Stop Contraband”, powered by British American Tobacco (“Stop the Contraband”), together with the stopcontrabanda.ro platform. Here is where people interested in the subject can see in real time the quantity of cigarettes, transports, and money trafficked inside Romania and the impact they have on all areas. They can also do more research on the subject thanks to the available resources. The ecosystem was developed in close collaboration with the client. The campaign aims to educate and eventually lead to the prevention of tobacco contraband altogether.


  • Digital Branding & Brand strategy
  • Platform strategy
  • Functional & technical specs
  • UX & UI Design
  • Project Management

Who’s behind the project:

Claudiu Jojatu as Digital Strategy Consultant

Cristina Tupita as Head of Creative

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