Marketing Spotlight: Procurement IQ’s approach to sales and marketing
In this article, we put Procurement IQ in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies work and what sets them apart, as of November 2024.
29 advantages of building a B2B marketing funnel for tech startups
Boost B2B sales! Explore 29 advantages of a B2B marketing funnel for tech startups. Improve your sales process, track key metrics, and optimize each funnel stage.
Marketing Spotlight: The secrets behind Equifax’s Digital Marketing and Sales Strategies
Equifax balances B2B expertise with consumer trust by combining gated content, credit tools, and platform-specific social media strategies. This article unpacks how the company builds authority and drives lead generation across its digital ecosystem.
Marketing Roadmap for Startups: A Strategic Plan for Success
A startup marketing roadmap isn’t just a plan. It’s your GPS from launch to scale. This article breaks down how to build a lean, strategic, and test-driven growth engine that actually works.
Marketing Spotlight: Mapping Nexl’s Marketing and Sales Strategies and Tactics
In this article, we put Nexl in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies are work and what sets them apart (in October 2025).
SaaS Startup Growth Hacks: Proven Strategies to Scale Your SaaS Business
Scaling a SaaS startup doesn’t need a bloated budget. This article breaks down the smartest growth hacks, from product-led activation to referral loops and pricing plays, designed to fuel compounding, sustainable growth.
Marketing Spotlight: Sapiens’ Marketing & Sales Strategy Analysis
Sapiens is taking a steady, multi-channel approach to marketing and sales, built around trust, tailored content, and smart lead capture. This breakdown reveals how an enterprise insurance software brand builds authority through webinars, whitepapers, and LinkedIn muscle.
Fractional CMO vs Full-Time: Which CMO Option is Right for You? (Part-Time vs. Outsourcing)
Wondering whether to hire a fractional CMO or commit to a full-time executive? This article breaks down the pros, cons, and costs of both models so you can make the right call for your growth stage and marketing maturity.
Marketing Spotlight: Databricks’ Marketing and Sales Strategies
Databricks combines technical depth with strategic clarity in its sales and marketing playbook, using content, community, and leadership presence to build serious trust. From AI-driven demand generation to multi-channel engagement, this deep dive shows how a B2B SaaS heavyweight leads with both vision and execution.
Data Hygiene in B2B Digital Marketing: The Decay That’s Eating Your Marketing Budget
Bad data eats your B2B marketing budget through bounce rates, wrong targeting, and broken personalization. Let’s break down the real costs of CRM decay and how to fix it before it wrecks your funnel.