Marketing Spotlight: Mapping Flare’s Marketing and Sales Tactics
In this article, we put Flare in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies work and what sets them apart (in November 2025).
Marketing Spotlight: The secret behind Data Axle’s Marketing and Sales Strategies
This Marketing Spotlight explores how Data Axle uses content, data products, and lead magnets to drive growth across B2B and B2C sectors. From thought leadership to gated whitepapers and targeted LinkedIn ads, we break down what makes their marketing strategy work.
Marketing Spotlight: Mapping CurbWaste’s Marketing and Sales Tactics
In this article, we put CurbWaste in the “Marketing Spotlight” as we take a closer look at how their sales and marketing strategies are working and what sets them apart (in November 2025).
How we generated SQLs for a software company at MWC Barcelona using our LinkedIn Social Selling approach
It is MWC 2023, post-pandemic, everybody trying to understand how big events and expos have changed and how to do good quality networking after the lockdown and social distancing years.
Marketing Spotlight: Mapping Zitec’s Marketing and Sales Strategies
In this edition of our Marketing Spotlight series, we’re taking a look at Zitec’s social media presence and content marketing strategies in December 2024.
Selling strategy in the age of AI: A practical playbook for revenue teams
Selling strategy is being rewritten in the age of AI, shifting from template-driven workflows to adaptive, outcome-focused orchestration across the entire revenue engine. This practical playbook breaks down the frameworks, pilots, prompts, and 30-60-90 day plans revenue teams can use to sell more effectively in an AI-first world.
About Claudiu Jojatu: Co-founder & Strategist at Milk & Cookies Studio
If you look at my background, it seems like a random combination. I am a co-founder, strategy consultant, radio host, and race car driver. But it is not random. All of it points to the same obsession: I focus on how to turn attention and trust into real business growth for B2B tech companies. Today, I am […]
Marketing Spotlight: Exploring OneRail’s Marketing and Sales Strategies
This article breaks down OneRail’s marketing and sales strategy. We’re looking at how they make things happen and what can we learn from them.
Marketing Spotlight: How Aware and Alex Boyd perfect social selling on LinkedIn
Today we are putting Aware and Alex Boyd in the “Marketing Spotlight,” as we take a closer look at their sales strategies and what sets them apart, as of October 2024.
Sales Pipeline vs Sales Funnel: Understanding the Differences
Get a clean explanation of the sales pipeline and the sales funnel, with structure, definitions, and examples. The piece also lists stages, metrics, and simple actions your team can run this quarter.