Resources

prospect awareness in lead generation

There’s a lot that goes into a successful sales process, but one of the most important things is understanding the levels of awareness that your prospect has. After all, you can’t sell to someone who doesn’t even know they need your product or that your…

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Landing page Milk&Cookies

Creating a high-converting landing page for a SaaS startup can be difficult. But an amazing landing page can drive revenue growth almost instantly. So, here are 11 tips to increase the conversion rate and make the landing page more efficient. 1. Design the landing page…

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Customer Journey Map

A customer journey map is a valuable process for understanding and improving the customer experience. It can help you see where your customers are struggling, identify opportunities for improvement, and prioritize your efforts. The customer journey map is a visual representation of the customer journey…

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Customer Engagement Touchpoints

There’s no doubt that customer engagement is key to a successful business. And we might say there’s a lot of buzz about customer engagement touchpoints (or you can simply call them customer touchpoints) lately. But what are customer engagement touchpoints? And more importantly, why do…

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net promoter score

The Net Promoter Score is a metric used to determine a company’s customer loyalty, enthusiasm, and contentment. It is obtained by asking customers the question: “According to your experience, on a scale of 0 – 10, what is the probability of you suggesting this company…

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SQL sales qualified lead

In the SaaS world, a lot of focus is often directed toward attracting new customers. Creating a wave of interest in your startup is imperative. However, the real challenge lies in figuring out which customers are willing to pull out their credit cards and pay…

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MQL marketing qualified lead

If you own a SaaS startup or business, you may experience high volumes of visitors coming to check out your products. While this is a very good spot to find yourself in, it is also a tight one, as you have to determine which of…

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MRR and ARR monthly recurring revenue and annual recurring revenue

The majority of business owners and service providers put a lot of effort into providing the best possible services in their niches and marketing them appropriately. In the process, they end up neglecting the single most important cornerstone of operating a successful business: keeping their…

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Customer Lifetime Value

Startups face a lot of problems in their daily operations, but perhaps the most notorious one that leads to their eventual collapse is that they retain far fewer customers than they gain new ones. Or more technically put, their customer retention rate is lower than…

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