About Us - Milk and Cookies Studio

Magic Has A Formula

Simple, efficient & effective is the motto we live by

We’ve been in the industry long enough to learn about all buzzwords, silver bullets, and outrageous revenue promises and to stay very far away from them.

We like to impress our clients with our solutions, not pretentious speeches. We’re big fans of smart & friendly work that actually solves real business problems for tech startups and SaaS companies. After working for some time in the SaaS niche we understand that the best and most creative solution is the one that helps you optimally reach your growth objectives while staying on budget.

We have some tried and tested recipes for digital strategy, sales funnels, lead generation, cold outreach, content marketing, and digital branding. But we love to experiment with new techniques and ingredients as well.

We are on a mission

To help tech & SaaS companies grow and increase their chances of success by testing and making decisions based on data, not feelings.

As our client, you will always get advice and solutions based on numbers and the extensive experience we’ve gathered in the SaaS niche.

The efficiency and effectiveness of marketing efforts are based on data, however counterintuitive they may seem at certain times. You will only receive solutions we have previously tested at least on ourselves.

If you’re looking for a partner who will always be open and honest, we’re it. If you’re looking for a partner who understands the need for processes and procedures, we’re it. We’re all about no BS digital growth.

Just results that matter. Doing the right things and the things right.

Milk & Cookies brings results in a cozy setup focusing on simplifying and automating digital marketing & lead generation. Need help?

Our process:

01. Analyze & Design the Strategy

If you want to get to a destination, you need a plan. In marketing, that plan is the strategy. We analyze your business and develop a realistic marketing solution to get you leads and position your brand as an expert. We always take into account your available resources.

02. Ecosystem Setup & Test assumptions

However big or small your SaaS is, you need a reliable solution to bring in constant quality leads and to have consistency in your content marketing efforts. We help you create that ecosystem and discover what works best for your company and customers.

03. Start generating leads

Our approach always starts with a 3-month testing and adjusting period to make sure your budgets are spent with efficient ROI in the long run. This allows us to personalize everything and find the best tools to use, content types, and outreach methods to which your customers respond.

04. Nurture & Track Leads Flow

Generating leads is never enough to close a sale, especially since not all your prospects are in the buying stage when we reach out. For this reason, we nurture every lead from their very first contact with your SaaS, increasing their propensity to reach out to you, not your competition, when they decide to buy.

05. Report, Refine & Repeat

The tools, processes and methods we use allow us to track all activities and compare them to industry benchmarks. Doing this gives us the very valuable opportunity to adjust and refine all marketing efforts, from content to outreach, in order to get to the recipe that works best specifically for your SaaS.

Services

Digital strategy

We identify business and sales opportunities, build a detailed ideal customer profile and design the lead generation, marketing and outreach strategy in order to make sure our campaigns are efficient and effective for your SaaS.

Marketing funnels

If TOFU, MOFU and BOFU sound scary, don't worry. We got your back, your top of the funnel, middle of the funnel and bottom of the funnel. We build them all and make sure you get the inbound users you need.

Outreach campaigns

Build warmer relationships with prospects and add a much-needed personal touch without sacrificing the ability to send emails at scale using contact personalisation based on data enrichment. This is a scalable approach you can always adjust.

Lead magnets

Our clients report higher engagement, conversions and better quality prospects when the leads are qualified. You can achieve this by providing value in the form of free resources, guides, checklists and lead magnets securing good data about customers in the process.

Content marketing

This is one of the best ways to position your brand as an expert without being perceived as arrogant. Through content you can claim marketing territory and become a leader organically, through your customer's loyalty and support. Provide value and quality and people will come.

Branding

Performance, marketing, funnels and sales are mandatory for a tech or SaaS company. But good branding is just as important. A brand that looks good, feels good, has good brand awareness and a good image in the market will have increased customer trust.

The thing that had me worried was the long list of things I had to do to prepare the launch of our product. I was very confused and I had no idea where to start and how to make it all happen. I needed a reliable marketing partner, a doer and a person that can help me out. After a lot of interviews and searches, Milk & Cookies Studio helped me with the launch strategy and gave me great structure for all future marketing efforts. They helped me build a good homepage and landing-ages that deliver, they helped my tweak the texts on our website and in our outreach messages and they saved precious time by simplifying what seemed like a colossal task: MyDox launch and lead generation campaigns.

Ionut Grigorescu

CEO at MyDox Legaltech

We reached out to Milk & Cookies Studio to help us with our digital marketing efforts. The team managed to understand our business, which is a complicated one in a highly specific niche, and they designed a content marketing strategy that fit our needs and helped us get closer to our objectives. Everything from the market research, customer profiling, strategic planning to project implementation exceeded our expectations. Moreover, we enjoyed the process top to bottom and were able to understand how, what, and why needs to be done every step of the way.

Marius Ursache

CEO at Metabeta - https://www.metabeta.com/

Your digital marketing hopes and dreams become actionable step by step plans